What Stiftelsen Organdonasjon does

Stiftelsen Organdonasjon is a Norwegian non-profit foundation (stiftelse) established in 1997 to address the shortage of human organs available for transplantation in Norway. Operating from a single office in Oslo with approximately nine staff members, it is the only national entity in Norway solely dedicated to organ donation advocacy and public education. The foundation was established by a coalition of six Norwegian patient organizations — LHL, LNT, FFHB, FHLT, NFCF, and VMH — and has received government financing through the state budget since approximately 2003. It serves transplant recipients, donor families, the more than 600 Norwegians on the transplant waitlist, healthcare professionals at the country's 29 approved donor hospitals, and the broader Norwegian public, which expresses roughly 80% support for organ donation.

The foundation's flagship offering is Donorkort™, a registered trademark covering a digital and physical donor consent card. The system operates across three channels: a mobile app launched in 2011 — the first organ donor app in Europe, exceeding 300,000 cumulative downloads — a physical card introduced in 2002, and a registry integrated into the national core health record (kjernejournal) on helsenorge.no since 2018. Supporting programs include a K-12 and university teaching curriculum delivered by volunteer transplant recipients, a research and professional development fund (Fond til fagutvikling), and a digital library of short films featuring donor and recipient stories. The organization maintains what is described as the largest health-related social media presence in Norway, with over 280,000 Facebook followers, and ranked first of 34 Norwegian organizations in the Traction Organisasjoner 2026 reputation survey with a score of 95 out of 100.

The foundation runs a hybrid non-profit revenue model that combines private donations, corporate sponsorships, state appropriation, and merchandise. Individual giving is structured as tiered monthly sponsorships (150, 250, or 400 kr), one-time gifts (200, 350, or 500 kr), and physical merchandise including awareness bracelets (around 350 kr) and seasonal Christmas ornaments. The go-to-market is community-led and event-driven, relying on social media, the annual Donasjonsdagen and Valentine's Day campaigns, the Wright Invitational charity golf tournament, school outreach, and a volunteer network of transplant recipients who serve as public ambassadors. Operational partnerships span Helsedirektoratet, OUS Rikshospitalet (the country's sole transplant center), the Nasjonalt fagråd for organdonasjon, and the Scandiatransplant Nordic organ exchange network.

Name

Stiftelsen Organdonasjon

Legal name

Stiftelsen Organdonasjon

Website

https://organdonasjon.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftelsen Organdonasjon is Norway's national non-profit foundation for organ donation advocacy, established in 1997. It operates the Donorkort™ registration system, public awareness campaigns, and research funding, serving transplant patients, healthcare professionals, and the Norwegian public.

Ownership category

akta.pro rank

Product category

Organ Donation Advocacy and Public Health Education

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

akta.pro secondary industries

Health & Medical Research Grantmaking Foundations (BPAGAKAL), Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

Keywords

• Organ donation awareness
• Donor card registration
• Public health advocacy
• Transplant education
• Nonprofit fundraising

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Private Donations and Sponsorships: The foundation receives donations from private individuals through one-time gifts, monthly sponsorships (250kr/150kr/400kr or custom amounts), and bracelet purchases (200-500kr). They also have corporate sponsors who support their work with monthly contributions.
2. Government Funding: Six years after founding (approximately 2003), the foundation began receiving government financing over the state budget.
3. Merchandise Sales: Sale of bracelets and Christmas ornaments as symbols of support, with proceeds funding their work.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Stiftelsen Organdonasjon is a Norwegian non-profit foundation that promotes organ donation awareness and registration through the Donorkort™ donor card system, available as a mobile app, physical card, and integration with the national health journal (kjernejournal). The foundation conducts public information campaigns, school educational programs, and events to encourage Norwegians to register as organ donors and inform their families of their wishes.

Product overview

Stiftelsen Organdonasjon is a Norwegian foundation established in 1997 that operates as a public information and advocacy organization for organ donation. The core offering is Donorkort™, a digital donor card system available via mobile app, web, and the national health record system (kjernejournal). Supporting products include educational programs for schools (Undervisningsopplegg), a development fund for research (Fond til fagutvikling), a monthly sponsorship program, awareness bracelets, a children's book about organ donation, and a collection of personal stories through short films. The organization does not operate a traditional SaaS platform but provides public-facing digital tools and resources to promote organ donation awareness in Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Donorkort™: Digital and physical organ donor card system that allows Norwegians to register their organ donation consent
• Fond til fagutvikling
• Donasjonsdagen
• Wright Invitational

Products and services

• Donorkort™
• Undervisningsopplegg
• Fond til fagutvikling
• Gave – armbånd (Awareness Bracelet)
• Sponsorprogram (Monthly Sponsorship)

Quantifiable outcome

• 120+ donor hospitals network
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Voksne med medfødt hjertefeil (VMH)coreStrategic or Co-development Partner · 1 January 2015Organization for adults with congenital heart defects that joined as supporting organization in 2015.
• Nasjonalt fagråd for organdonasjon (National Professional Council)coreStrategic or Co-development Partner · 1 January 2009Stiftelsen Organdonasjon is represented in this council with secretariat at Helsedirektoratet. The council discusses challenges and opportunities, shares experiences, and strengthens knowledge among all parties working to increase donation rates.
• Norsk forening for cystisk fibrose (NFCF)coreStrategic or Co-development Partner · 1 January 2003Patient organization for cystic fibrosis that joined as founding organization in 2003.
• Landsforeningen for hjerte- og lungesyke (LHL)coreStrategic or Co-development Partner · 6 March 1997One of the founding patient organizations behind Stiftelsen Organdonasjon. LHL represents heart and lung patients and their interests in organ donation advocacy.
• Landsforeningen for Nyrepasienter og Transplanterte (LNT)coreStrategic or Co-development Partner · 6 March 1997Founding organization representing kidney patients and transplant recipients. Co-developed the Donorkort system and helsenorge.no integration.
• Foreningen for hjertesyke barn (FFHB)coreStrategic or Co-development Partner · 6 March 1997Founding organization representing children with heart disease and their families.
• Foreningen for hjerte- lungetransplanterte (FHLT)coreStrategic or Co-development Partner · 6 March 1997One of the original founding organizations representing heart and lung transplant recipients.
• Helsedirektoratet (Norwegian Directorate of Health)coreStrategic or Co-development PartnerApproves donor hospitals and coordinates national donation activities. Stiftelsen Organdonasjon cooperates on policy and awareness initiatives.
• OUS Rikshospitalet (Oslo University Hospital)coreStrategic or Co-development PartnerThe sole transplant center in Norway performing all organ transplants. Coordinates donor team visits and transplant procedures.
• Kevin Wright / Wright InvitationalminorGTM or Marketing PartnerAnnual charity golf tournament raising funds and awareness for organ donation. Features Norwegian celebrities and sports stars including Viktor Hovland.
• TicketmasterminorChannel Partner/ Reseller/ DistributorTicket sales platform for Wright Invitational charity golf tournament.
• TV2minorGTM or Marketing PartnerNorwegian TV channel that aired 'Livet på vent' documentary series in 2011 about people waiting for transplants, which significantly increased organ donation awareness.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eurotransplant: Multinational organ allocation organization serving 8 European countries — broader scope than Stiftelsen Organdonasjon but overlaps as the supranational counterpart for allocation cooperation and policy advocacy.
• European Society for Organ Transplantation (ESOT): Pan-European scientific and professional society for transplantation — broader than an awareness nonprofit, but relevant adjacent body for research funding, training, and policy influence that intersects with the foundation's mission.

Direct peers

• Gift of Life Donor Program: US organ procurement organization serving the Philadelphia region, coordinating donor identification, family support, and public education — comparable donor-pipeline coordination with hospital-facing responsibilities.
• Donate Life America: US nonprofit coalition that runs national organ, eye, and tissue donation awareness, public education, and donor registration campaigns — analogous advocacy-and-awareness mission at national scale.
• NHS Blood and Transplant: UK statutory body running organ donation and transplantation awareness, public education, donor registration, and family liaison programs — directly comparable mission and operating model in a national healthcare context.

Regional players

• Swedish Organ Donation Association (Modig Mer) / Swedish donation authority: Swedish donor-recruitment and awareness organization operating in the same Scandiatransplant network as Norway — comparable national awareness and registration mandate in a neighboring Nordic market.
• Organ Donation New Zealand: New Zealand's national organ donation service coordinating donor identification, family conversations, and public awareness — same single-country, government-aligned organ donation mandate in a different geography.
• The Danish Organ Donation Foundation: Denmark's national organ donation awareness organization; directly comparable mission and Scandiatransplant cooperation partner operating in the Nordic region.

Emerging players

• Transplant Links Community (TLC): UK-registered charity supporting transplant training and awareness in low- and middle-income countries — comparable advocacy-and-training mission with a different geographic and clinical focus.

Others

• World Health Organization (WHO) Donation and Transplantation Programme: Global policy-setting body coordinating organ donation frameworks; relevant as an enabling/standards-setting counterpart rather than a direct competitor, but shapes the regulatory and ethical environment in which the foundation operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/organdonasjon
• YouTubeyoutube.com/channel/UCzQldR4l3RQ7W3vLdVJd6ig
• Facebookfacebook.com/organdonasjon
• Instagraminstagram.com/organdonasjon
• LinkedInlinkedin.com/company/stiftelsen-organdonasjon

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stiftelsen Organdonasjon