Organic Estonia

What Organic Estonia does

Organic Estonia MTÜ is a non-profit umbrella organization (Mittetulundusühing) founded circa 2017 in Tallinn, Estonia, that aggregates approximately 50 certified organic producers across food, natural cosmetics, wellness, organic farming, and ecotourism verticals. It functions as a central B2B platform, preventing internal competition among Estonian organic exporters and instead positioning them as a collective 'organic from Estonia' brand to international buyers. The organization is led by CEO Krista Kulderknup and operates with a lean team of five employees.

Name

Organic Estonia

Legal name

Organic Estonia MTÜ

Website

https://organicestonia.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Organic Estonia MTÜ is a non-profit umbrella organization that aggregates 50+ certified Estonian organic producers across food, cosmetics, and wellness verticals, providing joint B2B marketing, trade fair coordination, and embassy-facilitated export support to international markets.

Ownership category

akta.pro rank

Product category

Organic Agriculture Industry Association

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Organic Certification Services (AFALAMAA), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Organic food export
• Industry trade association
• B2B matchmaking services
• Export market development
• Agricultural export services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Fees: Organic Estonia operates as a membership-based umbrella organization (MTÜ) bringing together certified organic product providers. Members pay membership fees to access collective marketing, export support, and networking services.
2. Project Funding and Grants: The organization receives funding from EU rural development programs (PRIA market development support, MAK 2014-2020), government ministries, and operates projects funded through agricultural and regional development measures.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Organic Estonia MTÜ is a non-profit umbrella association that aggregates Estonia's certified organic producers — spanning food, natural cosmetics, cleaning agents, and ecotourism — under a single B2B platform and coordinates their collective marketing, export market development, and trade fair representation in international markets. Its core activities include matchmaking Estonian organic producers with international buyers, organizing coordinated booths at major trade fairs such as Biofach, Cosmoprof, and Gulfood, and producing joint co-marketing materials in target-market languages to facilitate export readiness and buyer engagement.

Product overview

Organic Estonia MTÜ is an umbrella organization serving as a B2B platform for organic companies, bringing together providers of certified and natural products for joint marketing and export. The organization connects organic food and catering providers, green/natural pharmaceutical product manufacturers, natural cosmetics and cleaning agents producers, the timber industry, biological resource exploiters, organic farmers, fishery/aquaculture operators, eco-tourism and health tourism providers, organic textiles/wool producers, and other organic economy sectors. Key tools include the Mahealade kaart for monitoring organic agricultural areas (developed with Maa-amet and Põllumajandus- ja Toiduamet to track progress toward 51% organic area target), the international õhuseire kaart for real-time air quality monitoring data, and the Rohemeeter for biodiversity visualization. The organization provides export market development services including B2B matchmaking, trade fair participation (BioFach, Cosmoprof, Nordic Organic Food Fair, Tallinn Food Fair), and joint marketing campaigns in target markets. Educational resources include videos, articles, and podcasts about organic topics under the #alustamemaherevolutsiooni campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Estonia B2B Platform A website-based B2B membership platform (organicestonia.ee) with multilingual support that aggregates approximately 50+ certified Estonian organic producers (food, natural cosmetics, cleaning products, ecotourism) and serves as the single coordinated entry point for international buyers, distributors, and retailers to discover and source Estonian organic products collectively.
• Export Market Development Services A coordinated export development service for member companies that covers trade fair participation (Biofach, Cosmoprof, Nordic Organic Food Fair, Gulfood, Tallinn Food Fair), B2B matchmaking with vetted international buyers, embassy-facilitated trade contacts (Denmark, Sweden, Germany, Norway, Latvia), and joint co-marketing materials in target-market languages.

Quantifiable outcome

• Estonia ranks 3rd in EU and 5th globally in organic farmland percentage
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• EIS (Ettevõtluse ja Innovatsiooni Sihtasutus)coreGTM or Marketing Partner · 20 March 2025EIS (Enterprise Estonia successor) partners with Organic Estonia to organize Estonian cosmeceutical companies' participation at Cosmoprof Worldwide Bologna, coordinating joint exhibition stands for member companies seeking international market entry.
• Visionest InstitutecoreImplementation/ SI/ Consulting Partner · 24 August 2023Visionest Institute (formerly Marketing Institute) collaborated with PRIA and Ministry of Rural Affairs to develop the 'Export Force' (Ekspordivägi) training program for Estonian food sector companies, including Organic Estonia members.
• IFOAM Organics EuropeminorStrategic or Co-development Partner · 21 August 2023IFOAM Organics Europe co-organizes the European Organic Congress (EOC), which Organic Estonia participates in and promotes to Estonian stakeholders. IFOAM is the global organic farming organization.
• EcovaliaminorStrategic or Co-development Partner · 21 August 2023Spanish organic association Ecovalia co-organizes the European Organic Congress 2023 in Córdoba, Spain. Organic Estonia translates and shares congress content with Estonian audience.
• PRIA (Põllumajanduse Registrite ja Informatsiooni Amet)coreGTM or Marketing Partner · 1 September 2022PRIA provides market development funding for Organic Estonia's export projects including trade fair participation, B2B events, and promotional activities. The organization has received PRIA market development support for projects targeting Denmark, Sweden, Germany, and other markets under the EU Rural Development Programme (MAK 2014-2020).
• Estonian Embassies (Denmark, Latvia, Norway, Sweden, Finland, others)coreGTM or Marketing Partner · 15 September 2020Estonian embassies facilitate export club events connecting Organic Estonia members with local distributors and trade contacts. Embassies in Denmark (Ambassador Märt Volmer), Latvia, Norway, Sweden, and Finland assist with B2B matchmaking and market entry support.
• EAS (Ettevõtluse Arendamise Sihtasutus / Business Estonia)coreGTM or Marketing Partner · 1 January 2018EAS collaborates with Organic Estonia on export programs including the 'Ekspordivägi' (Export Force) training program and market entry initiatives. The agency provides market intelligence and connects Estonian companies with international opportunities.
• Estonian Government (Ministry of Rural Affairs)coreStrategic or Co-development Partner · 1 January 2017The Ministry of Rural Affairs collaborates on organic economy development programs, export targets (€500 million by 2025), and policy initiatives. Minister Urmas Kruuse met with Organic Estonia in 2021 to discuss organic market growth strategies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agence Bio: France's national agency for the development and promotion of organic agriculture, a government-backed organic platform. Agence Bio is a directly comparable peer with the same mandate of producer aggregation, market development, and export promotion that Organic Estonia performs at Estonian scale.
• Bund Ökologische Lebensmittelwirtschaft (BÖLW): Germany's national umbrella for organic food and farming, coordinating producer associations and export activities. BÖLW is the most developed national organic umbrella in Europe and a benchmark for Organic Estonia's mission and member-service model.
• Bio Austria: Austria's national organic farmers association, representing one of the EU's most mature organic sectors. Bio Austria is a directly comparable national organic umbrella with member services, export support, and government-funded market development programs.
• Organic Denmark (Økologisk Landsforening): Denmark's national organic membership organization that drives one of the world's highest per-capita organic consumption markets. Organic Estonia explicitly targets the Danish market and partners with Danish distributors, making this a directly comparable northern European organic umbrella.
• Luomuliitto (Finnish Organic Association): Finland's national organic umbrella organization, also Baltic-Nordic focused and engaged in both domestic advocacy and export facilitation. Luomuliitto is a directly comparable peer in the regional organic ecosystem adjacent to Organic Estonia's footprint.
• Ecovalia: Spain's national organic certification and producer association, active across food and natural cosmetics. Ecovalia is a confirmed partner (co-organizing European Organic Congress 2023) and a directly comparable southern-European organic umbrella with multi-vertical reach.
• IFOAM Organics Europe: European-level umbrella organization for organic food and farming. Organic Estonia participates in IFOAM's European Organic Congress and is a member, making IFOAM Organics Europe the most directly comparable peer as a continental organic advocacy platform.
• KRAV: Sweden's leading organic certification and standards body, also engaged in market development and producer support. KRAV is a directly comparable peer in Organic Estonia's priority Swedish market and shares the dual certification-plus-export-development mission.

Broad incumbents

• NATRUE: International non-profit advocating for natural and organic cosmetics certification. NATRUE is a broadly comparable peer in the natural cosmetics vertical that Organic Estonia is actively expanding into through members like Fresmy and Chemi-Pharm.
• Soil Association: UK's largest organic and sustainable food and farming charity, with deep certification and market development capabilities. While UK-focused and considerably larger, Soil Association shares the umbrella-plus-certification-plus-export-support model that Organic Estonia operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OrganicEstonia
• LinkedInlinkedin.com/company/organic-estonia
• Instagraminstagram.com/organic_estonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Estonia