CROPP Cooperative / Organic Valley

What CROPP Cooperative / Organic Valley does

CROPP Cooperative, doing business as Organic Valley, is a farmer-owned cooperative founded in 1988 and headquartered in La Farge, Wisconsin. The cooperative aggregates production from 1,500+ member family farms operating under pasture-based organic methods (average herd size of 70 cows; 120+ days of pasture grazing annually) and sells the resulting output under the Organic Valley brand across the United States. It holds USDA Certified Organic certification across its full product line and additional Certified Grass-Fed Organic Dairy certification, with founding farmers having helped shape the original organic guidelines later adopted as national standards.

The product portfolio spans fluid milk (whole, skim, lactose-free chocolate, Protein Plus ultra-filtered), butter (including a new olive-oil blend), cheese (Stringles mozzarella string cheese, new Colby Jack Snack Sticks), oat-based creamers, and free-range eggs. Sub-brands Grassmilk, Protein Plus, and Stringles are registered trademarks. Distribution is handled via a wholly-owned logistics subsidiary (Organic Logistics, LLC), retail grocery and natural food stores nationwide, and a website-based store locator; consumer engagement runs through email newsletters, an owned blog, and broad social media presence across Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube.

The revenue model is one-time product sales of organic dairy and food through retail partners, with member farmers paid a fair price for output under the cooperative structure. The company is privately held by its farmer-members, has no parent company or institutional investors indicated, and operates exclusively within the United States.

Name

CROPP Cooperative / Organic Valley

Legal name

CROPP Cooperative

Website

https://organicvalley.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

CROPP Cooperative, operating as Organic Valley, is a farmer-owned cooperative founded in 1988 that aggregates production from 1,500+ small organic family farms and sells USDA Certified Organic dairy and food products (milk, butter, cheese, eggs, creamers) through retail grocery stores nationwide in the United States.

Ownership category

akta.pro rank

Product category

Organic Dairy and Food Products

NAICS

Dairy Cattle and Milk Production (112120), Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed) (AFAHAAAH)

akta.pro secondary industries

Pasture-Based & Grazing Dairy Systems (AFAEACAI), Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB), Organic Dairy & Eggs Wholesale (AFAIAJAC)

Keywords

• Organic dairy products
• Pasture-raised milk
• Farmer-owned cooperative
• USDA certified organic
• Grass-fed cheese

Headquarters

HQ city

La Farge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Organic Dairy and Food Products Sales: CROPP Cooperative generates revenue through the sale of organic dairy and food products including milk, cheese, butter, eggs, and creamers. As a farmer-owned cooperative, member farmers receive a fair price for what they produce, and products are sold through retail grocery stores across the United States.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CROPP Cooperative, operating as Organic Valley, produces and sells USDA Certified Organic dairy and food products including fluid milks, butter, cheese, eggs, and oat-based creamers. As a farmer-owned cooperative with over 1,500 member farms, it sources milk from pasture-raised cows on small family farms (average herd size of 70 cows) and distributes products through grocery retailers nationwide.

Product overview

Organic Valley is a farmer-owned cooperative (CROPP Cooperative) that offers a portfolio of organic dairy and food products. The product line includes fluid milks (whole milk, skim fat free milk, ultra-filtered protein plus milk, lactose-free chocolate milk), cheese products (string cheese, snack sticks), butter, oat-based creamers, and free-range eggs. All products are USDA Certified Organic and sourced from small family farms with average herd sizes of 70 cows, featuring pasture-raised animals with no antibiotics, artificial growth hormones, GMOs, or synthetic pesticides. The cooperative operates as a unified brand offering across multiple product categories rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Grassmilk®: Organic Grassmilk product line featuring milk from cows fed only grass and forage
• Protein Plus™
• Stringles®

Products and services

• Organic Whole Milk, Half Gallon USDA Certified Organic whole milk sold in half gallon containers, sourced from pasture-raised cows on member farms.
• Organic Grassmilk Skim Fat Free Milk Organic Grassmilk brand skim fat free milk in 59 oz containers, made from cows fed exclusively on organic grass and forage.
• Organic Stringles Mozzarella String Cheese Organic mozzarella string cheese in 8 oz packaging, marketed as a grab-and-go snack product.
• Organic Valley Protein Plus Ultra-Filtered Reduced Fat 2% Milk Ultra-filtered organic reduced fat 2% milk with enhanced protein content and reduced sugar compared to regular milk, sold in 48 oz containers.
• Organic Vanilla Oat Creamer Organic oat-based coffee creamer with vanilla flavor, sold in quart containers for coffee and beverage use.
• Organic Extra Large Brown Free-Range Eggs Organic free-range eggs from free-range hens, sold by the dozen.
• Organic Salted Butter Organic salted butter in 8 oz packaging made from pasture-raised cows.
• Colby Jack Snack Sticks Colby Jack cheese snack sticks marketed as a smooth and creamy grab-and-go snack with 5g of protein.
• Organic 1% Chocolate Milk, Lactose-Free Organic 1% lowfat chocolate milk that is lactose-free, sold in half gallon containers.
• Butter with Olive Oil Pasture-raised organic butter blended with organic olive oil, marketed as easy to spread straight from the fridge with rich, buttery flavor.

Quantifiable outcome

• Over 1,500 organic farms protected spanning hundreds of thousands of acres
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• iHeart RadiominorGTM or Marketing PartnerOrganic Valley partnered with iHeart Radio to donate $50,000 to the Rodale Institute to train the next generation of organic farmers.
• Rodale InstituteminorStrategic or Co-development PartnerOrganic Valley partnered with iHeart Radio to donate $50,000 to the Rodale Institute to train the next generation of organic farmers. Rodale Institute is known for research and training in organic agriculture.
• BBC StoryWorks Commercial ProductionsminorGTM or Marketing PartnerBBC StoryWorks produced a film for Organic Valley titled 'Farming the Future' exploring a resilient food system through Organic Valley family farms.
• Organic Logistics, LLCcoreOthersRelated logistics entity listed under 'More Organic Goodness' on the Organic Valley website, handling distribution and logistics for Organic Valley products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Danone North America: Owner of Horizon Organic and a broad portfolio of dairy and plant-based brands. Competes with Organic Valley through Horizon and adjacent categories but operates at much larger scale across multiple segments.
• Lactalis USA: U.S. arm of the world's largest dairy group, with brands in fluid milk, cheese, butter, and cream. A broad incumbent that competes with Organic Valley across conventional and select organic dairy categories.

Direct peers

• Stonyfield Farm: Organic dairy (yogurt, smoothies, milk) brand founded by an organic-farming cooperative in New Hampshire. Direct competitor to Organic Valley in the organic dairy aisle with similar farmer-aligned mission and certified-organic positioning.
• Maple Hill Creamery: Grass-fed organic dairy brand emphasizing 100% grass-fed cows on small family farms. Closely aligned with Organic Valley's pasture-raised, small-herd positioning and competes in premium organic dairy.
• Bellwether Farms: California-based producer of organic sheep's milk and cow's milk yogurt and cheese from pasture-raised animals. Comparable to Organic Valley in pasture-raised, small-herd organic positioning but on a smaller scale.
• Aurora Organic Dairy: Large-scale producer of private-label and store-brand organic milk serving major retailers. Directly competes with Organic Valley for organic dairy shelf space and private-label contracts.
• Horizon Organic: Largest U.S. branded organic milk company, owned by Danone. Sells organic fluid milk, butter, cheese, and creamers in the same grocery channels as Organic Valley, competing head-to-head on shelf.
• Straus Family Creamery: Certified organic, non-GMO, and 100% grass-fed dairy brand from Northern California. Highly comparable to Organic Valley on pasture-raised, small-farm, organic positioning but operates regionally.

Others

• Whole Foods Market: Premium natural and organic grocery retailer that is both a major customer and a competitor through its private-label 365 by Whole Foods Market organic dairy products. A key channel partner and a competing organic brand owner.

Emerging players

• Wallaby Organic: Organic yogurt brand focused on simple, clean-label dairy products. Shares the organic pasture-raised ethos with Organic Valley and competes for health-conscious consumers in the dairy aisle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/organicvalley
• Facebookfacebook.com/OrganicValley
• LinkedInlinkedin.com/company/cropp-cooperative-organic-valley
• Instagraminstagram.com/organicvalley
• Pinterestpinterest.com/organicvalley
• TikToktiktok.com/@therealorganicvalley

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROPP Cooperative / Organic Valley