Fundación Origen (PRO AYUDA A LA MUJER ORIGEN, A.C.)

What Fundación Origen (PRO AYUDA A LA MUJER ORIGEN, A.C.) does

Fundación Origen (legally PRO AYUDA A LA MUJER ORIGEN, A.C.) is a Mexican non-profit civil association founded in 1999 by Mariana Baños Reynaud and headquartered at CDA Juan O´Donojú 221, Lomas Virreyes, Mexico City. The organization operates an integrated platform for the prevention of violence against women and the economic empowerment of women in vulnerable conditions, with service delivery spanning at least five Mexican states (Estado de México, Puebla, Guerrero, Nayarit, and Oaxaca) and — via the Línea de Ayuda a Migrantes — Spanish-speaking undocumented migrants in the United States. Since inception, the foundation reports having reached more than 1.2 million people, with approximately 70% of community-center beneficiaries drawn from indigenous populations across at least 12 ethnic groups (Amuzgos, Cora, Mazahua, Me'phaa, Mixe, Mixteca, Nahua, Tlapaneca, Tzotziles, Tzeltales, Wixarikás, Zapotecas).

Name

Fundación Origen (PRO AYUDA A LA MUJER ORIGEN, A.C.)

Legal name

PRO AYUDA A LA MUJER ORIGEN, A.C.

Website

https://origenac.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundación Origen is a Mexican non-profit (founded 1999) operating Línea de Ayuda Origen, a national psychological, legal, and medical crisis hotline with an IMPI-registered proprietary methodology, plus six Centros Casa Origen community centers delivering human and economic development programs to women across five Mexican states.

Ownership category

akta.pro rank

Product category

Social Services for Women

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industry

Private Foundations (BPAGAKAA)

Keywords

• Women crisis support
• Community development programs
• Psychological support hotline
• Corporate wellness services
• Gender-based violence prevention

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations (Donativo Único): One-time monetary donations from individuals via online platforms such as Donorbox, supporting the foundation's programs for women.
2. Corporate Social Responsibility Partnerships: Partnerships with companies that invest resources from their corporate social responsibility programs to support women's development through Línea de Ayuda, Well Being program, and Centro Casa Origen programs.
3. Programa de Bienestar Empresarial (Well Being): Companies subscribe to the Well Being program providing hotline services, conferences, workshops, one-on-one coaching, and quarterly usage reports for their employees. Revenue generated through corporate service contracts.
4. E-commerce / Product Sales: Sale of artistic products (art-covered soccer balls) through the organization's online store, with tiers at MXN $10,000 (Bronce) and MXN $30,000 (Oro), generating income for women artisans.
5. Government Contracts / Public Hotlines: Operation of government-funded telephone hotlines including Línea Háblalo (Federal Government, since November 2013), Línea Basta MX (Ministry of Governance), Línea Estamos Contigo (Ministry of Foreign Affairs, November 2016), and Línea de Apoyo Emocional del CIAM for migrants.
6. Huacales Origen (Monthly Subscription): Monthly donation subscription program where donors contribute regularly to support the foundation's ongoing operations and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Fundación Origen is a Mexican non-profit that provides free psychological, legal, and medical support to women through the Línea de Ayuda Origen national hotline, and delivers in-person human development and economic development workshops at six Centros Casa Origen community centers across five Mexican states. It also operates a corporate wellness program (Well Being), migrant support hotline, post-earthquake reconstruction initiatives, and an online store selling artisanal products to fund its programs.

Product overview

Fundación Origen operates as a comprehensive women-focused service platform consisting of two primary programs: Línea de Ayuda Origen (a national crisis hotline providing psychological, legal, and medical support) and Centros Casa Origen (six community development centers offering human and economic development workshops across Puebla, Estado de México, Guerrero, Nayarit, and Oaxaca). Supporting programs include the corporate wellness program (Well Being), migrant assistance hotline, post-earthquake reconstruction initiatives in Oaxaca and Ocuilan, Villa Victoria agricultural gardens, the 'Juntas llegamos más lejos' driving training partnership with inDrive, disaster relief campaigns, social awareness campaigns, and a subscription program (Huacales Origen). The organization also sells artisanal balloon artworks through an online store in Bronze ($10,000 MXN) and Oro ($30,000 MXN) categories to support its programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Línea de Ayuda Origen National telephone hotline (800 015 16 17) plus WhatsApp (55 3234 8244) providing confidential psychological, legal, and medical guidance to women, operated by licensed professionals using the proprietary single-session brief therapy model registered with IMPI.
• Centros Casa Origen Six community development centers across five Mexican states (Estado de México, Puebla, Nayarit, Guerrero, and Oaxaca) providing in-person workshops in human development, economic development, artisanal production (embroidery, weaving, soaps, alebrijes), agricultural programs, and professional styling.
• Línea de Ayuda a Migrantes Specialized emotional support hotline (1 888 622 9995 from USA; 800 225 48 46 from Mexico) for Spanish-speaking undocumented migrants in the United States, providing psychological assistance and referrals to US-based legal organizations.
• Programa de Bienestar Empresarial (Well Being) Corporate wellness program offering the Línea de Ayuda Origen Empresarial (psychological and legal hotline for employees), conferences, workshops, coaching, and quarterly usage reports to subscribing companies.
• Responsabilidad Social Empresarial (CSR) Corporate social responsibility program enabling companies to invest in women's development through payroll donations, product partnerships, and cause marketing alliances.
• Reconstrucción Integral Oaxaqueña Post-earthquake reconstruction program providing psycho-emotional support, housing reconstruction (200 homes in Niltepec, 13 in Ixtepec), and economic revitalization in alliance with COFARMEX and Grupo Zapata.
• Reconstrucción Integral Ocuilan Post-earthquake community reconstruction program in Ocuilan de Arteaga, Estado de México, in alliance with Love Army México, Pienza Sostenible, and Échale a tu Casa; includes 50 home reconstructions.
• Huertos Villa Victoria Backyard garden program in Villa Victoria, Estado de México, providing families with training, installation, and annual follow-up for 50m² productive gardens yielding 15-20 kg/m² of food annually. Each garden equipped at MXN $16,835.00.
• Campaña Hombro con Hombro Annual disaster relief campaign supporting communities affected by September earthquakes, including kitchen reconstruction projects for affected families.
• Huacales Origen Monthly recurring donation subscription program managed via PayPal that funds ongoing operations and programs.
• Juntas llegamos más lejos Free driving training program in partnership with inDrive providing technical, digital, financial, and socio-emotional skills training for women with Type A, A1, or A2 driver's licenses, with the possibility of joining inDrive's mobility platform.

Quantifiable outcome

• Over 1.2 million people positively impacted over 18 years of operation
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• inDrivecoreStrategic or Co-development PartnerFundación Origen and inDrive established a strategic partnership for the program 'Juntas llegamos más lejos' (Together we go further), providing free driving training for women. The program offers technical, digital, financial, and socio-emotional skills training for women with Type A, A1, or A2 driver's licenses, with the possibility of joining inDrive's mobility platform to generate income.
• AshokacoreStrategic or Co-development PartnerAshoka is a civil society organization alliance partner. The foundation's President, Mariana Baños, received the Ashoka Fellowship Award in 2011. Ashoka supports the foundation's programs of Línea Empresarial, workshops, and talks at Centro Casa Origen.
• Fundación TelmexminorGTM or Marketing PartnerAlliance partner providing support through corporate social responsibility programs. Fundación Telmex participates in financing human development and productive development programs at Centro Casa Origen.
• Fundación GiganteminorGTM or Marketing PartnerCorporate social responsibility alliance partner supporting Centro Casa Origen programs through financing of human development and economic development programs.
• Fundación GenteracoreGTM or Marketing PartnerStrategic alliance partner investing in Centro Casa Origen programs. Gentera focuses on financial inclusion and women's empowerment, aligning with the foundation's mission.
• Fundación Las BrisasminorGTM or Marketing PartnerCorporate social responsibility partner supporting women's programs through Centro Casa Origen.
• Fundación WalmartcoreGTM or Marketing PartnerMajor CSR ally investing in Centro Casa Origen programs. Also supports the 'Huacales' monthly donation program.
• Fundación Carlos HankminorGTM or Marketing PartnerCorporate social responsibility alliance partner supporting Centro Casa Origen programs.
• Fundación L'OréalcoreStrategic or Co-development PartnerPartner supporting the 'Belleza por un futuro' (Beauty for a Future) professional styling program at Centro Casa Origen Acapulco, providing training for women in beauty and cosmetics. Mariana Peláez testimony from Acapulco highlights this program.
• Fundación BanorteminorGTM or Marketing PartnerCorporate social responsibility alliance partner supporting women's development programs.
• Échale a tu CasacoreImplementation/ SI/ Consulting PartnerSpecialized organization in sustainable housing construction, responsible for building homes in Ocuilan (50 homes) and Oaxaca (both Niltepec and Ixtepec) as part of the reconstruction program. The foundation works on facilitation and psycho-emotional care.
• International Medical CorpscoreStrategic or Co-development PartnerProvides advisory and follow-up support for training key actors in Psychological First Aid, conducting psychosocial activities for emotional health improvement, and building a referral and counter-referral network in the municipalities of San Dionisio del Mar, Niltepec, and Ixtepec in Oaxaca.
• Pienza SostenibleminorStrategic or Co-development PartnerCivil society organization partnering with Fundación Origen in the Ocuilan reconstruction program, working on sustainable development approaches.
• TakedaminorGTM or Marketing PartnerCorporate partner investing in Centro Casa Origen programs through its CSR initiatives.
• FerragamominorGTM or Marketing PartnerCorporate partner contributing to the sustainability of Centro Casa Origen programs through CSR investments.
• Reconstruir MXminorStrategic or Co-development PartnerCivil society organization participating in the reconstruction program following the 2017 earthquakes.
• FUNDAPROCURA (Fundación Venezolana Pro-cura de la Parálisis)minorStrategic or Co-development PartnerFundación Origen partnered with FUNDAPROCURA to send wheelchairs and prosthetics to people who lost a limb in recent earthquakes in Venezuela. The alliance enables cross-border humanitarian aid.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kinal Antzetik: Indigenous women's organization in Mexico supporting economic, political, and cultural rights of indigenous women. Comparable to Fundación Origen in serving indigenous women populations (70% of Origen beneficiaries are indigenous) and operating community-based empowerment programs.
• Fondo Semillas: Mexico's first women's fund, pooling philanthropic resources and distributing grants to women's organizations across Mexico. Directly comparable as a Mexican grantmaking foundation focused on women's rights and gender equality, sharing Fundación Origen's mission and donor base.
• Balance, AC: Mexican organization promoting gender equality through research, public-policy advocacy, and corporate engagement on gender issues. Comparable as a Mexican nonprofit working at the intersection of gender policy and women's empowerment with corporate and government stakeholders.
• Equidad de Género: Ciudadanía, Trabajo y Familia: Mexican civil society organization promoting gender equality and women's economic empowerment through research, advocacy, and direct programs. Comparable to Fundación Origen in serving Mexican women through hybrid service-delivery and advocacy models.

Broad incumbents

• UN Women: United Nations entity dedicated to gender equality and the empowerment of women, working globally including in Mexico. Comparable as a major institutional actor advancing women's rights with government partnerships and programmatic reach similar to Fundación Origen's federal-level engagement.
• Oxfam México: Mexican affiliate of Oxfam International working on inequality, gender justice, and women's rights through advocacy and programs. Comparable as a Mexican NGO with overlapping gender-focused programs, government engagement, and donor-driven funding model.
• Save the Children México: Global NGO operating in Mexico with programs addressing children's and women's rights, including gender-based violence response. Comparable as a large incumbent NGO with similar donor-base, government contracting, and community-center distribution models.
• Ashoka México y Centroamérica: Global network supporting leading social entrepreneurs (fellows), including Fundación Origen's founder Mariana Baños (2011 Ashoka Fellow). Comparable as a social-impact ecosystem player operating in Mexico with related partnership and funding models.

Others

• Promotora Social México: Mexican civil association investing in social-development projects targeting poverty alleviation. A current strategic partner of Fundación Origen supporting artisanal production in Centro Casa Origen Puebla, and comparable as a Mexican social-impact investor/funder.
• International Medical Corps: Global humanitarian organization that partners with Fundación Origen on post-earthquake reconstruction in Oaxaca (psychosocial support, referral networks). Comparable as a humanitarian NGO with shared operational presence in disaster response and psychosocial programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FundacionOrigen
• YouTubeyoutube.com/channel/UCKnxyt_WaDZ8wGH4HL0sGQA
• Facebookfacebook.com/fundacionorigen
• Instagraminstagram.com/fundacionorigen
• LinkedInlinkedin.com/company/fundaci%C3%B3n-origen-pro-ayuda-a-la-mujer-origen-a-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Origen (PRO AYUDA A LA MUJER ORIGEN, A.C.)