Original1Agency

What Original1Agency does

Original1Agency, operating as O1, is a Saudi Arabia-based full-service marketing and technology agency headquartered in Al-Kharj. The company delivers six integrated service lines: market research and analysis, business development consulting, promotional campaigns, marketing and content creation, social media management, and information technology solutions. Its IT solutions division spans website development, e-commerce platforms, mobile applications (iOS/Android), ERP systems, business automation, and VR/AR applications, with all services marketed as AI-enhanced. The customer base of 22+ named clients is diversified across automotive protection/styling, e-commerce, legal, engineering, non-profit/charitable, F&B, education, beauty, and business services verticals in Saudi Arabia.

The agency operates on a professional services revenue model, generating income through custom-quoted, project-based engagements delivered directly to clients. Pricing is not publicly disclosed; engagements are scoped per client and structured around multi-year contracts. The go-to-market motion is sales-led direct engagement with enterprises and SMEs in Saudi Arabia, supported by an in-house marketing infrastructure (blog, SEO, paid search, paid social across Meta/Snapchat/TikTok/LinkedIn, and email marketing). The team of approximately 20 named professionals bundles creative, marketing, and IT/programming functions under a single roof, distinguishing O1 from single-discipline local competitors.

O1 is a privately held, founder/owner-operated company with no disclosed external investment, parent company, subsidiaries, acquisitions, or funding rounds. It maintains official registration with the Saudi General Authority for Media Regulation. Operationally, the company has no public revenue, ARR, or financial disclosures, and its competitive positioning relies on integrated cross-functional delivery, bilingual Arabic/English capabilities, and a broad vertical portfolio rather than proprietary technology or data assets. AI is positioned as a feature across the service stack but is not supported by evidence of in-house model development, dedicated AI hires, or patented technology.

Name

Original1Agency

Legal name

Original One

Website

https://original1.sa

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

O1 (Original One) is a Saudi Arabia-based full-service marketing and technology agency offering digital marketing, content creation, social media management, and IT solutions (web, e-commerce, mobile apps, AI-enhanced) to enterprise and SMB clients across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

الخرج, الخرج

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services: Revenue generated from consulting and service delivery across marketing strategy, technology development, and campaign execution for business clients in Saudi Arabia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Original1Agency (O1) is a Saudi-based full-service marketing and technology agency offering six core service areas: market research and analysis, business development consulting, promotional campaigns, marketing and content creation, social media management, and information technology solutions (including website development, e-commerce platforms, mobile applications, ERP systems, and VR/AR applications). The agency delivers customized, quote-based professional services to enterprises, SMEs, and non-profits across Saudi Arabia, combining creative marketing expertise with technology development capabilities enhanced by AI.

Product overview

O1 (Original1Agency) is a full-service marketing and technology agency based in Al-Kharj, Saudi Arabia. The company offers an integrated portfolio of six core service areas: Market Research and Analysis, Business Development, Promotional Campaigns, Marketing and Content Creation, Social Media Management, and Information Technology Solutions. These services work together as a unified offering, combining creativity with technology to help clients build their brand presence, drive business growth, and achieve measurable results. The IT solutions division specifically provides AI-enhanced services including website development, e-commerce platforms, mobile applications, ERP systems, business automation, and VR/AR applications. The company positions itself as a one-stop partner for businesses seeking comprehensive digital transformation and marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research and Analysis

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• General Authority for Media Regulation (هيئة العامة لتنظيم الإعلام)minorOthersO1 maintains official registration and compliance with the General Authority for Media Regulation in Saudi Arabia, as indicated by their official certification displayed on their website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Online Project (TOP): Saudi digital marketing and web development agency offering integrated online marketing, social media management, and e-commerce solutions. Closely comparable to O1's combined marketing-plus-tech service model for Saudi SMEs and enterprises.
• Netizency: Riyadh-based digital and social media agency focused on Arabic-first content, community management, and campaign execution for Saudi brands. Comparable to O1 in regional focus and social-led delivery model.
• Chain Reaction: Saudi-headquartered digital marketing agency providing social media, content production, paid media, and integrated campaigns to enterprise clients in the Gulf. Comparable to O1 in service mix and Saudi-focused GTM, with a more developed creative production arm.
• Uturn: Saudi Arabia-based full-service digital marketing and creative agency offering branding, social media, content, and digital campaigns for enterprise clients. Directly comparable to O1 in service breadth, target market (Saudi SMEs and enterprises), and bilingual Arabic/English positioning.
• Kashida Design and Advertising: Saudi creative and advertising agency offering branding, print, digital, and integrated marketing services to Saudi enterprise clients. Comparable to O1 in Arabic-first creative production and Saudi enterprise targeting, though with a longer operating history.

Broad incumbents

• VMLY&R (Riyadh): Global WPP-owned creative and digital agency with a Riyadh office serving Saudi enterprise and government clients across branding, digital, and CRM. Overlaps with O1 in digital campaign and content services but at materially larger scale and holding-company backing.
• Serviceplan Group Middle East: European-headquartered independent agency group with a Dubai-based Middle East operation offering integrated marketing, digital, and technology services. Comparable as a larger-scale full-service competitor with overlapping capabilities but global portfolio reach O1 cannot match.
• FP7 McCann Riyadh: IPG-owned regional creative network with strong Riyadh presence, offering advertising, digital, and brand strategy to Saudi enterprise clients. Comparable as a larger full-service competitor targeting the same Saudi enterprise RFP pool.
• Leo Burnett MEA: Publicis-owned global creative network with a Middle East/Africa hub offering brand-building, digital, and content services to regional enterprise clients. Overlaps with O1 on creative campaigns and digital production but at multinational scale.

Regional players

• Socialize Agency: Dubai-based social media and influencer marketing agency serving MENA brands with Arabic-first content production and community management. Comparable to O1 on social-led services but primarily UAE-focused rather than Saudi-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/original1agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original1Agency