Oriole Entertainment

What Oriole Entertainment does

Oriole Entertainment Pvt Ltd is a privately-held live stand-up comedy production and promotion company founded in 2017 by Ankur Bhargava and headquartered in Gurugram, Haryana, India. The company organises, produces, and promotes live comedy shows across more than 100 cities in India spanning Tier-1 to Tier-3 markets, including Agra, Gurugram, Lucknow, Kanpur, and Dehradun. It self-positions as 'India's Biggest Live Stand Up Comedy Producers' and represents a roster of over 30 comedians, with marquee partnerships with Anubhav Singh Bassi and Harsh Gujral alongside other prominent Indian stand-up acts such as Zakir Khan, Abhishek Upamanyu, Rahul Dua, Abish Mathew, and Prashasti Singh.

The company's core offering is a unified live event production service — encompassing artist booking, tour programming, venue coordination, ground operations, and event management — rather than a discrete software product. It has no mobile app, no proprietary platform, and no API or SDK; its website functions as an artist showcase and marketing layer that routes ticket purchases to BookMyShow, which serves as the primary ticketing and distribution partner. Marketing channels are limited to organic social (Instagram, Facebook), the company website, and customer testimonials.

Revenue is generated on a transaction-fee basis through ticket sales on BookMyShow. The company claims cumulative scale of 500,000+ tickets sold and 1,000+ shows produced. Ownership is founder-centric, with Ankur Bhargava as Director and Nupur Ankur Bhargava as Joint Director; no external institutional funding, private equity, or venture capital backing is evidenced. The operating team of approximately 29 employees covers creative, artist management, ground operations, marketing, partnerships, and accounting functions. A dedicated 'brands' contact channel and partnership-focused hires suggest nascent brand-sponsorship monetisation layered on top of core ticketing revenue.

Name

Oriole Entertainment

Legal name

Oriole Entertainment Pvt Ltd

Website

https://orioleentertainment.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Oriole Entertainment is a Gurugram-based live stand-up comedy production company that organises shows across 100+ Indian cities, featuring a roster of 30+ comedians anchored by Anubhav Singh Bassi and Harsh Gujral, with tickets sold primarily via BookMyShow.

Ownership category

akta.pro rank

Product category

Live Entertainment / Live Comedy Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Stand-Up Comedy Shows (MPAGACAA)

akta.pro secondary industries

Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO), Tour & Artist Management Services (HSACAHAN), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Live stand-up comedy
• Comedy event production
• Live entertainment events
• Comedy show booking
• Artist management

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Live Comedy Show Tickets: Oriole Entertainment generates revenue through ticket sales for live stand-up comedy shows. They produce shows across multiple cities in India, partnering with well-known comedians and selling tickets through the BookMyShow platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oriole Entertainment produces, organizes, and tours live stand-up comedy shows across India, from Tier-1 to Tier-3 cities, featuring a roster of renowned Indian comedians including Anubhav Singh Bassi, Harsh Gujral, Zakir Khan, Abhishek Upamanyu, and Rahul Dua. The company manages end-to-end event delivery — artist booking, venue coordination, event management, and ticketing — with tickets distributed through the BookMyShow platform. It functions both as a comedy show producer and as a management base for its comedians.

Product overview

Oriole Entertainment is a live stand-up comedy show production company, operating as a single unified service rather than a platform with distinct modules. The company's core offering is producing and organizing live comedy events across Tier-1, Tier-2, and Tier-3 cities in India, featuring a roster of comedians including Anubhav Singh Bassi, Harsh Gujral, Zakir Khan, Abish Mathew, and others. Ticketing for shows is facilitated through BookMyShow integration. As a service-based entertainment company, it does not offer distinct software products, add-on modules, or branded sub-offerings—the live comedy show production service encompasses artist booking, venue coordination, event management, and ticket distribution as a unified offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Stand-Up Comedy Shows Ticketed, professionally produced live stand-up comedy performances featuring a roster of renowned Indian comedians (including Anubhav Singh Bassi, Harsh Gujral, Zakir Khan, Abhishek Upamanyu, Rahul Dua, Abish Mathew, Atul Khatri, and others), toured across 100+ Tier-1, Tier-2, and Tier-3 cities in India such as Agra, Gurugram, Lucknow, Kanpur, and Dehradun. Tickets are sold through the BookMyShow platform. The unified offering covers artist booking, venue coordination, event management, and ticket distribution as a single service.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• Anubhav Singh BassicoreOthersFeatured comedian and prominent face of Oriole Entertainment. Bassi is one of India's most popular stand-up comedians and is highlighted as a key artist associated with the company.
• Harsh GujralcoreOthersRenowned comedian and key artist represented by Oriole Entertainment since the company's founding. One of the marquee names associated with the company's comedy productions.
• BookMyShowmajorChannel Partner/ Reseller/ DistributorPrimary ticketing and distribution partner for Oriole Entertainment. All 'Book Now' CTAs on the website redirect to BookMyShow platform where customers can purchase tickets for live comedy shows.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Teamwork Arts: Indian entertainment company producing live performing arts festivals and events (incl. comedy, literature, music). Comparable as a promoter/producer of ticketed live entertainment across multiple Indian cities.
• Only Much Louder (OML): India's leading independent live entertainment and artist management company producing comedy and music tours nationwide. Directly comparable as a promoter/producer of stand-up comedy events with marquee Indian talent.
• DNA Entertainment Networks: India's largest concert and event management company producing live music and comedy tours. Directly comparable as a third-party live event promoter arranging city-by-city shows with contracted artists.
• Canvas Laugh Club: Mumbai's premier comedy club venue producing daily stand-up shows featuring top Indian comedians. Closely comparable as a comedy-specific live entertainment operator running repeated shows with roster comedians.
• Percept Live: Live events arm of Percept Group, producing concerts, comedy, and entertainment events across India. Operates in the same promoter/producer layer for live entertainment, including comedy, with comparable pan-India touring.

Emerging players

• Zakir Khan (Independent Tours): Top Indian stand-up comedian who self-produces national tours via his own production company. Comparable as an artist-led live comedy tour operator, and a current Oriole roster artist whose independent productions represent both partnership and competitive threat.

Regional players

• Habitat Comedy Club: Delhi-based live comedy venue and producer operating comedy nights and tours in North India. Comparable as a live comedy show producer; geographically concentrated where Oriole also operates heavily (Gurugram, NCR).

Others

• BookMyShow (Live Events arm): India's dominant ticketing platform and channel partner to Oriole, now expanding into original live event production. Comparable as ecosystem participant and growing potential competitor in stand-up comedy event production.

Broad incumbents

• Sunburn (Shilpi Events): India's largest music festival brand producing ticketed live entertainment events. Comparable as a large Indian live-entertainment promoter with pan-India reach, but focused on music/EDM rather than comedy.
• Comedy Central India (Viacom18): TV/OTT comedy brand that commissions, broadcasts, and sometimes produces live comedy content in India. Comparable as a larger incumbent operating in the Indian stand-up comedy space, but with content (not live events) as its core business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/orioleentertainment
• LinkedInlinkedin.com/company/orioleentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriole Entertainment