Orion eMobility

Name

Orion eMobility

Legal name

Orion telekom d.o.o.

Website

https://orion-emobility.rs

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Orion eMobility is a Serbian EV charging business unit of Orion telekom offering a complete charging ecosystem—infrastructure, billing platform, mobile app, and hardware—for enterprises and individual consumers across 180+ charging points in Serbia.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Electric & Other Services Combined (4931)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

Keywords

• EV charging infrastructure
• Electric vehicle chargers
• Charging network platform
• Commercial charging stations
• Residential EV charging

Headquarters

HQ city

Belgrade-Zemun

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. EV Charging Hardware Sales: Sale of electric vehicle charging stations to businesses and individual consumers
2. Charging Platform Services: Platform fees for billing, payment processing, and charging network management
3. eMobility Infrastructure Services: Complete infrastructure deployment and managed services for enterprise eMobility solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Orion eMobility provides a complete electric vehicle charging ecosystem in Serbia, including EV charging infrastructure deployment, commercial and residential charging stations, a billing and payment platform, and a mobile application for locating chargers and managing charging sessions. The offering serves both enterprise customers deploying charging networks and individual EV owners seeking home and public charging solutions.

Product overview

Orion eMobility is a modular eMobility solution platform offered by Orion telekom, consisting of five integrated components: (1) Kompletna infrastruktura — a complete infrastructure deployment service for setting up EV charging networks; (2) Platforma za naplatu — the billing and payment processing platform that handles transaction management; (3) Orion eMobility app — the user-facing mobile application for station location, session management, and payment; (4) eMobility punjači — commercial-grade charging stations available in configurations supporting 180+ and 60+ charging sessions; and (5) Elektro punjači za fizička lica — residential charging solutions for individual EV owners. The platform architecture separates infrastructure deployment, billing, user access, and hardware into distinct but interoperable modules.

Differentiator

Problem solved

Functional benefit

Brands

• Orion eMobility app: Mobile application for electric vehicle charging management and payment
• Orion eMobility punjači
• Kompletna infrastruktura
• Platforma za naplatu

Products and services

• Kompletna infrastruktura (Complete Infrastructure)

Quantifiable outcome

• 180+ charging points deployed
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wallbox: Wallbox manufactures EV chargers and provides the Electromobility cloud platform, with both B2B and B2C (residential) product lines. Comparable to Orion eMobility's Elektro punjači za fizička lica residential offering plus networked commercial chargers.
• EVBox: EVBox is a global EV charging hardware and software provider serving B2B and B2C segments with a comparable full-stack offering (chargers, charging management software, billing platform). It is a direct competitor to Orion eMobility's Kompletna infrastruktura and Platforma za naplatu product suite.
• ChargePoint: ChargePoint operates one of the world's largest EV charging networks, providing networked chargers plus a charging management software platform with billing and driver app. Comparable to Orion eMobility in combining hardware sales, subscription platform fees, and network operations.

Regional players

• HEP (Hrvatska elektroprivreda): HEP, the Croatian national energy utility, operates EV charging infrastructure across Croatia and the wider region. Comparable to Orion eMobility as a state-affiliated energy incumbent extending into EV charging services in a neighboring Balkan market with similar EV adoption trajectory.
• GreenWay Polska: GreenWay operates one of the largest EV charging networks in Central and Eastern Europe (Poland, Slovakia, Czechia). It is directly comparable to Orion eMobility as a vertically integrated EV charging operator in a CEE emerging market, with similar bundled hardware/software/services play and B2B/B2C segment mix.
• Petrom (OMV Petrom): Petrom, the largest oil and gas company in Romania, has expanded into EV charging and renewable energy. Comparable to Orion eMobility because it leverages its existing fuel-station and enterprise infrastructure to deploy EV chargers across Romania, a neighboring market to Serbia with similar EV adoption stage.

Broad incumbents

• IONITY: IONITY is a European high-power charging network joint venture from major automakers. It is comparable to Orion eMobility as a charging network operator but competes in the highway/fleet corridor segment and operates at far greater scale across multiple countries.
• Tesla Supercharger: Tesla's Supercharger network is the global benchmark for vertically integrated EV charging. Comparable to Orion eMobility in delivering an end-to-end charger + software + payment experience, though operated by an OEM with proprietary advantage.
• Allego: Allego is a European EV charging network operator with a managed-services model across thousands of charge points. Comparable to Orion eMobility in operating a charging network with a SaaS/billing backend and B2B fleet and retail offerings, though at substantially larger scale.
• ABB E-mobility: ABB E-mobility is a global provider of AC and DC fast chargers and charging management software for commercial fleets, public networks, and highways. It competes broadly with Orion eMobility in the same product category but as a much larger incumbent with global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orion-emobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion eMobility