What ORLEN Austria does

ORLEN Austria GmbH is an Austrian energy distribution and fuel retail subsidiary of the Polish multi-energy conglomerate ORLEN Group, headquartered in Wels. The company entered the Austrian market in early 2024 by operating behind the established Turmöl filling station network — one of the country's largest fuel station providers — and concurrently operates the AUSTROCARD fleet and charging card network and the Turmstrom e-mobility charging service (in partnership with Smatrics). It serves both B2B and consumer customers across multiple verticals: automotive fuels (Eurosuper 95 E10, Super Plus 98 E5, Diesel B7, Diesel B0, and HVO sustainable diesel), heating oil (including the Ecovat premium product), industrial and automotive lubricants, and aviation fuels (Jet A-1 and Avgas 100LL).

The company's technology and product infrastructure centers on physical energy distribution and fuel supply rather than software. Notable technical components include HVO (Hydrotreated Vegetable Oil) sustainable diesel — produced from hydrogenated plant oils, EN 15940 compliant, palm oil-free, ISCC-certified, and capable of up to 90% CO2 reduction versus fossil diesel — as well as fast-charging EV infrastructure deployed via the Smatrics partnership under the Turmstrom brand. The company references ongoing internal quality controls and certified supply chains (ISCC) to support its sustainability claims.

ORLEN Austria generates revenue through six core transaction-based streams: retail fuel sales at Turmöl stations, B2B direct sales of fuel, heating oil, lubricants, and aviation fuel, fleet card services via AUSTROCARD, and e-mobility charging via Turmstrom. Pricing is primarily quote-based for B2B customers while retail fuel prices are not publicly disclosed. The go-to-market combines B2B direct sales (personal consultation, phone and email inquiries) with retail gas station distribution and a fleet card channel. With over 600 employees across retail and gas station operations, ORLEN Austria sits within the ORLEN Group's broader footprint of 3,500+ stations in seven European countries serving over 100 million people.

Name

ORLEN Austria

Legal name

ORLEN Austria GmbH

Website

https://orlen-austria.at

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

ORLEN Austria GmbH is the Austrian subsidiary of ORLEN Group, operating the Turmöl gas station network, AUSTROCARD fleet card service, and Turmstrom e-mobility charging. It supplies automotive fuels, HVO sustainable diesel, heating oil, lubricants, and aviation fuels to B2B customers, municipalities, fleets, and households across Austria.

Ownership category

akta.pro rank

Product category

Petroleum and Energy Distribution

NAICS

Gasoline Stations (4571), Gasoline Stations with Convenience Stores (457110), Other Gasoline Stations (457120), Fuel Dealers (457210)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

Keywords

• Fuel distribution
• Petroleum products
• Fleet card services
• EV charging network
• Heating oil supply

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of automotive fuels including Eurosuper 95 (E10), Super Plus 98 (E5), Diesel B7, Diesel B0, and HVO sustainable diesel through retail gas stations (Turmöl) and direct B2B sales.
2. Heating Oil Sales: Sale of heating oil to households and businesses, including premium Ecovat heating oil with additive packages for optimized combustion and system protection.
3. Lubricant Sales: Sale of engine oils, hydraulic oils, transmission oils, greases, and specialty lubricants for passenger cars, commercial vehicles, agriculture, and industry.
4. Aviation Fuel Sales: Supply of aviation fuels including Jet A-1 and Avgas 100LL for commercial and private aviation to airports and operators.
5. Fleet Card Services (AUSTROCARD): Fleet card network providing fuel and charging card services to businesses for fleet management and employee mobility benefits.
6. E-Mobility Services: Electric vehicle charging services through Turmstrom fast-charging stations at selected Turmöl locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

ORLEN Austria is a subsidiary of the Polish ORLEN Group operating in Austria since early 2024. It manages the Turmöl gas station retail network, operates the AUSTROCARD fleet card system, runs the Turmstrom EV charging network, and provides direct B2B sales of fuels, heating oil, lubricants, and aviation fuels alongside B2C retail energy services to households and private motorists.

Product overview

ORLEN Austria operates as a multi-energy company offering a unified portfolio of energy products and services across Austria. The company combines fuel retail (Turmöl gas stations), fleet card solutions (AUSTROCARD), and e-mobility charging (Turmstrom) under its direct sales division, which encompasses fuels (Eurosuper 95, Super Plus 98, Diesel B7, Diesel B0, HVO), heating oil (including Ecovat premium), lubricants (engine oils, hydraulic oils, greases), and aviation fuels (Jet A-1, Avgas 100LL). The products are delivered through direct B2B partnerships and retail gas station networks.

Differentiator

Problem solved

Functional benefit

Brands

• Turmöl: Gas station brand operated by ORLEN Austria in Austria
• AUSTROCARD
• Turmstrom

Products and services

• Turmöl Gas Station Network Retail fuel station network offering gasoline, diesel, and convenience services to private motorists across Austria.
• AUSTROCARD Fleet Card Payment and fleet management card product for business fleet operators enabling fuel purchases, expense tracking, and reporting across the ORLEN network.
• Turmstrom EV Charging Electric vehicle charging network offering public charging services to EV drivers in Austria.
• Fuels (Treibstoffe) Direct B2B supply of gasoline and diesel fuels for commercial customers, resellers, and industrial users.
• Heating Oil Heating oil delivered directly to households, businesses, municipalities, and agricultural customers in Austria.
• Ecovat Premium Heating Oil Premium-grade heating oil variant for residential and commercial customers requiring higher-quality combustion.
• HVO Renewable Fuels Hydrotreated Vegetable Oil (HVO) renewable diesel distributed as a lower-emission alternative to conventional diesel.
• Lubricants Industrial and automotive lubricants sold directly to B2B customers across Austria.
• Aviation Fuels Aviation fuel (Jet A-1) supplied directly to airport operators and commercial airlines operating in Austria.

Quantifiable outcome

• Up to 90% CO₂ reduction compared to fossil diesel when using HVO
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• TurmölcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Turmöl is the primary gas station brand operated by ORLEN Austria in the Austrian market. Since early 2024, ORLEN operates behind the Turmöl filling station network. Turmöl stations offer fuels, convenience retail, car washes, and e-mobility charging through Turmstrom.
• SmatricscoreTechnology or IntegrationSmatrics operates the Turmstrom e-mobility charging network at selected Turmöl locations. Smatrics provides the charging infrastructure, software platform, and network management for electric vehicle charging services under the Turmstrom brand.
• HireMetaminorImplementation/ SI/ Consulting PartnerHireMeta supports ORLEN Austria's recruiting process as an external recruitment partner. Handles job applications and supports the hiring process for positions including gas station employees.
• ORLEN GroupcoreStrategic or Co-development PartnerORLEN Group is the parent company and multi-energy conglomerate operating 3,500+ filling stations across 7 countries (Poland, Germany, Czech Republic, Slovakia, Hungary, Lithuania, Austria). The Austrian subsidiary operates under license/brand partnership, benefiting from group resources, international expertise, and brand recognition while maintaining regional autonomy.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AVIA: Austrian-headquartered fuel retail and B2B fuel/lubricant/heating oil distributor with a comparable nationwide station network and direct-sales model. Closely comparable peer given overlapping product range and Austrian market focus.
• Circle K: Alimentation Couche-Tard's convenience-store-integrated fuel retail brand with significant Central European station density. Closely comparable on convenience-retail-attached forecourts and EV charging rollout.

Broad incumbents

• TotalEnergies Austria: Global multi-energy company with Austrian retail fuel and B2B operations, including fleet cards and lubricants. Comparable in product breadth and direct B2B selling motion.
• Shell Austria: Global energy company operating Shell-branded retail fuel stations and B2B fuels/lubricants in Austria. Overlap with ORLEN Austria across forecourt retail, fleet cards, and lubricants segments.
• OMV: Austrian-headquartered integrated energy major with a large domestic fuel retail network, refining integration, and B2B fuel/lubricant operations. Most direct Austrian competitor given overlap in retail forecourts, B2B direct sales, and aviation/lubricants portfolio.
• BP Austria: Global energy major operating branded retail fuel stations across Austria, with convenience retail and fleet card offerings. Direct overlap with Turmöl's retail forecourt model and AUSTROCARD's fleet proposition.
• Esso Austria: ExxonMobil-affiliated fuel retailer with a meaningful Austrian forecourt footprint and convenience-store integration. Directly comparable on retail fuel and convenience-store model.
• Eni Austria: Italian integrated energy major with Austrian fuel retail and B2B activities. Comparable in multi-energy portfolio including sustainable fuels and lubricants.

Regional players

• MOL Group: Hungarian multi-energy group operating retail fuel stations and B2B fuels/lubricants across Central Europe. Most structurally similar peer to ORLEN Group and its Austria subsidiary in regional positioning and growth model.
• Rompetrol: KazMunayGas-owned fuel retailer and refiner with regional Central/Eastern European footprint. Comparable in regional fuel retail and direct B2B supply to commercial and aviation customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orlen-austria

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORLEN Austria