ORLIŃSCY Salony Optyczne

What ORLIŃSCY Salony Optyczne does

ORLIŃSCY Salony Optyczne is a family-owned Polish optical retail chain founded in 1990, structured as a civil partnership (S.C.) among five co-owners from the Orliński and Jastrzębski families. The company operates seven physical optical salons across Warsaw (Wola Park, Bemowo, Gocław, Kabaty) and surrounding Mazowieckie locations (Babice Nowe, Piastów, Sochaczew), with two anchor placements inside high-traffic shopping centers. Two registered offices support operations: the headquarters at ul. Górczewska 131/135, Warsaw, and an administrative/data-processing office in Stare Babice.

The core offering is end-to-end vision care: professional optometric eye examinations; prescription glasses (single-vision, progressive, photochromic, free-form); sunglasses; children's eyewear; sports eyewear; and contact lenses from brands including Essilor, Varilux, Alcon, Johnson & Johnson, Acuvue, Air Optix, and Dailies, paired with designer frames from Prada, Ray-Ban, Burberry, Tom Ford, Emporio Armani, and Michael Kors. The fitting process is supported by two notable technical assets: a 3D Scanner Fitting system for precise frame measurement and lens centering, and an Essilor Visioffice measurement device for accurate optical-parameter determination. A 2-year complimentary service package (pakiet serwisowy) bundles scheduled ultrasound cleaning and free vision checks at months 3, 9, 15, and 23 with each glasses purchase, creating recurring touchpoints.

The revenue model is primarily one-time retail transaction-based: sales of frames (299-1,600 PLN), progressive lens sets (1,726-8,000 PLN), contact lenses, and standalone eye examinations, with supplementary service revenue from repairs and adjustments. Customer acquisition relies on physical footfall in shopping centers, a content-marketing blog (Strefa wiedzy, 17 pages), email newsletter (Klub Dobrego Widzenia with ebook lead magnet), organic social (Facebook, Instagram, YouTube with a 14-video contact lens playlist), customer testimonials, and the Lojalki points loyalty program. Pricing is individualized per customer needs; 0% installment plans (Rat 0%) are available for higher-ticket purchases. Online appointment booking with PayU payment processing supports remote booking and delivery, with in-store pickup as the default fulfillment mode. The customer base spans six identified personas: adults with vision correction needs (primary), children (primary), seniors, athletes, drivers, and office workers.

Name

ORLIŃSCY Salony Optyczne

Legal name

ORLIŃSCY SALONY OPTYCZNE BEATA ORLIŃSKA, MACIEJ ORLIŃSKI, MICHAŁ ORLIŃSKI, MILENA JASTRZĘBSKA, JAKUB JASTRZĘBSKI S.C.

Website

https://orlinscy.pl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

ORLIŃSCY Salony Optyczne is a family-owned Polish optical retail chain founded in 1990, operating seven salons across Warsaw and surrounding areas, offering eye examinations, prescription eyeglasses, contact lenses, and designer frames with 3D scanner-assisted fitting.

Ownership category

akta.pro rank

Product category

Optical Retail / Eyewear and Vision Care Services

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAHAJAD

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYCRAAAKAD

Luxury & Designer Eyewear

Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)

SECONDARYCRAKAFAG

Luxury Eyewear (Sunglasses & Optical)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Goods & Maison Brands (Multi-category)

SECONDARYCRAGAHAF

Optical & Eyewear Store-in-Store

Consumer Products & Retail/General Merchandise & Department Stores/Department Store–Anchored Multi-Category Retail (Store-in-Store)

Keywords

• Optical retail services
• Prescription eyewear sales
• Eye examination services
• Contact lens supply
• Designer frames retail

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Glasses and Frames Retail: Sale of prescription eyeglasses, frames from designer brands (Prada, Ray-Ban, Burberry, Emporio Armani, etc.), and lenses (single vision, progressive, photochromic)
2. Eye Examinations: Professional optometry services including vision tests, prescription determination, and consultation
3. Contact Lenses: Sale of contact lenses from brands including Acuvue, Air Optix, Dailies
4. Service and Repairs: Glasses repair, adjustment, and maintenance services as part of service package

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ORLIŃSCY Salony Optyczne operates a chain of retail optical salons that sell prescription eyeglasses, sunglasses, contact lenses, and accessories, and provide professional eye examinations and fitting services. The chain carries designer frame brands (Prada, Ray-Ban, Burberry, Emporio Armani, Tom Ford, Michael Kors, Silhouette, Etnia Barcelona) and lens brands (Essilor, Varilux, Alcon, Johnson & Johnson, Acuvue, Air Optix, Dailies), and pairs each purchase with a complimentary 2-year service package including scheduled maintenance visits.

Product overview

ORLIŃSCY Salony Optyczne is a family-owned optical retail chain operating since 1990 with 7 locations in Warsaw and surrounding areas. The company offers a comprehensive range of eyewear products and services centered around professional eye examinations and prescription eyeglasses. The core product portfolio includes progressive glasses, single-vision glasses, sunglasses, children's glasses, sports glasses, contact lenses, and accessories, complemented by a 2-year complimentary service package and interest-free installment payment options. The company partners with premium lens manufacturers (Essilor, Varilux, Alcon, Johnson & Johnson, Acuvue) and luxury frame brands (Burberry, Prada, Tom Ford, Armani, Michael Kors, Ray-Ban) to serve diverse customer needs from pediatric to senior vision care.

Differentiator

Problem solved

Functional benefit

Products and services

• Badanie wzroku (Eye Examination) Professional optometric eye examination including computer diagnostics, visual acuity testing, and vision correction assessment conducted by qualified optometrists at ORLIŃSCY salons.
• Okulary progresywne (Progressive Glasses) Multifocal eyeglasses with seamless transition between distance, intermediate, and near vision zones, eliminating the need for multiple pairs of glasses. Available from advanced solutions starting at 1726 PLN.
• Okulary jednoogniskowe (Single-Vision Glasses) Eyeglasses with a single optical correction power for either distance or near vision.
• Okulary przeciwsłoneczne (Sunglasses) Prescription and non-prescription sunglasses with UV protection, including polarized and photochromic options.
• Okulary, soczewki, akcesoria (Glasses, Lenses, Accessories) Full range of eyeglass frames, prescription lenses, and accessories including contact lenses from brands such as Essilor, Varilux, Alcon, Johnson & Johnson, Acuvue, Air Optix, and Dailies.
• Okulary dla dzieci (Children's Glasses) Specially designed eyeglasses for children featuring durable, flexible frames and safety lenses adapted to growing eyes.
• Okulary sportowe (Sports Glasses) Athletic eyewear designed for active use, featuring impact-resistant materials, anti-fog lenses, and secure fit during physical activity.
• Pakiet serwisowy (Service Package) Two-year complimentary service package included with glasses purchase, featuring scheduled maintenance visits, ultrasound cleaning, and complimentary vision examinations at 3, 9, 15, and 23 months.

Quantifiable outcome

• Over 30 years in operation
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PayU S.A.coreTechnology or IntegrationExternal payment service provider for online transactions. PayU processes all online payments for products and services. Payment is mandatory to be completed successfully for order fulfillment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunglass Hut (EssilorLuxottica): Global specialty retailer of premium sunglasses, including brands ORLIŃSCY carries (Ray-Ban, Prada, Burberry, Tom Ford). Comparable on the designer-eyewear retail experience, though non-prescription focused.
• GrandVision (EssilorLuxottica Retail): Global optical retail platform operating brands like Vision Express across Europe. Comparable as a large-scale multi-brand optical retailer overlapping with ORLIŃSCY on eyewear dispensing and designer frame assortment.
• Fielmann: Europe's largest optical retailer with operations in Poland, offering prescription eyewear, contact lenses, and audiology across many locations. Comparable as a multi-country optical chain, but at much larger scale and broader product scope.
• Specsavers: Major optical and audiology chain with a Polish presence, offering eye exams, prescription eyewear, and contact lenses. Comparable on the optical retail-plus-clinical-service model that ORLIŃSCY operates.

Emerging players

• LensWay (online optical retailer): Online-first optical retailer in Poland selling prescription glasses, sunglasses, and contact lenses. Comparable on the optical goods category and a direct threat on price and convenience versus ORLIŃSCY's physical-only model.
• Kasko.pl: Polish direct-to-consumer online optical brand selling prescription eyewear and sunglasses. Comparable as a same-category competitor that bypasses the physical salon model ORLIŃSCY depends on.

Direct peers

• Vision Express Poland: One of the largest optical retail chains in Poland, operating multi-brand salons with eye exams, designer frames, and contact lenses. Directly comparable as a multi-location optical retailer in the Polish market.

Regional players

• Salony Optyczne Topaz: Polish regional optical chain offering eye exams, prescription eyewear, and contact lenses across multiple locations. Comparable as a multi-location Polish optical retailer of similar scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzUx0h8uXZbiPQuDLbr7lbQ/videos
• Facebookfacebook.com/orlinscy
• Instagraminstagram.com/orlinscy_salony_optyczne
• LinkedInlinkedin.com/company/orli%C5%84scy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORLIŃSCY Salony Optyczne