Odisha Rural Development & Marketing Society (ORMAS)

What Odisha Rural Development & Marketing Society (ORMAS) does

Odisha Rural Development & Marketing Society (ORMAS) is an autonomous state-level society constituted under the Panchayati Raj & Drinking Water Department of the Government of Odisha, headquartered in Bhubaneswar with a workforce of approximately 87 employees. Its mandate spans three operational pillars: rural marketing, rural livelihoods, and skill development for unemployed and underemployed rural populations. ORMAS functions as the state implementation vehicle for flagship central and state schemes — most notably the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) and an OMC-ORMAS mining-sector skilling collaboration — and is governed by senior Indian Administrative Service officers including its Chief Executive Officer and Commissioner-Cum-Secretary.

Across the marketing pillar, ORMAS organizes exhibitions, buyer-seller meets, and operates retail outlets and Agri Malls to aggregate and channel rural produce and artisan output into organized markets. Across the livelihoods pillar, it promotes producer enterprises, formalizes producer companies (including Farmer Producer Organizations), and develops rural industrial parks that provide shared infrastructure for micro and small rural enterprises. Across the skill development pillar, ORMAS delivers trades-based training in areas such as plumbing and, more recently, "New Age and Emerging Trades," underwritten by partnerships with state public-sector enterprises (e.g., Odisha Mining Corporation) and central rural skilling programs.

ORMAS's business model is non-commercial in the conventional sense: it does not earn transactional revenue from its beneficiary base but is funded through Government of Odisha budgetary grants and central-scheme allocations routed to the society. Its 'customers' are effectively rural producers, rural youth seeking employment, producer companies, and partner government departments and PSUs — making it a policy delivery platform rather than a revenue-generating enterprise. Its underlying technology stack, proprietary platforms, and any AI/automation layer are not described in the available input.

Name

Odisha Rural Development & Marketing Society (ORMAS)

Legal name

Odisha Rural Development and Marketing Society

Website

https://ormas.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ORMAS is an Odisha state government society under the Panchayati Raj & Drinking Water Department that delivers rural marketing, livelihoods promotion, and skill development programs for rural producers, producer enterprises, and unemployed youth across Odisha.

Ownership category

akta.pro rank

Product category

Rural Development Services

NAICS

Educational Support Services (611710), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Services-Educational Services (8200)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industry

Education Access & Quality (International Development) (BPAGABAE)

Keywords

• Rural development services
• Agricultural marketing
• Skill development programs
• Rural livelihood support
• Producer enterprise facilitation

Headquarters

HQ city

Bhubaneswar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Rural Marketing Services: ORMAS facilitates marketing of rural products through exhibitions, retail outlets, and Agri Malls, connecting rural producers with buyers. The society supports producer enterprises and companies to market their products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

ORMAS is a Government of Odisha society that runs rural economic development programs across three pillars: (1) Marketing of rural products through exhibitions, buyer-seller meets, retail outlets, and Agri Malls; (2) Livelihoods promotion via support for producer enterprises, producer companies, and rural industrial parks; and (3) Skill development for rural youth through government schemes such as DDU-GKY and OMC-ORMAS skilling initiatives, including multi-skill plumbing and new-age/emerging trades training.

Product overview

ORMAS operates as a multi-component rural development platform under the Panchayati Raj & Drinking Water Department, Government of Odisha. The organization functions across three primary pillars: Marketing (Exhibitions, Buyer Seller Meet, Retail Outlets), Livelihoods (Agri Mall, Producer Enterprise, Rural Industrial Park, Producer Companies), and Skill Development (DDU-GKY, OMC-ORMAS Skill Development Initiatives, Multi-Skill Plumbing Training, Skilling in New Age and Emerging Trades). These programs work together to promote rural entrepreneurship, enhance market access for rural producers, and provide employable skills to rural youth across Odisha.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions Government-organized exhibitions that promote rural products from Odisha and connect producers with potential buyers across multiple platforms; intended for rural artisans, farmers, handloom weavers, and wholesale/retail buyers.
• Buyer-Seller Meet Organized trade events that connect rural producers with potential buyers to facilitate direct trade relationships and long-term business linkages; for rural producer groups and mid-market/larger buyers.
• Retail Outlets Physical retail outlets operated by ORMAS for direct sale of rural, handloom, and handcrafted products from Odisha; intended to give rural producers organized consumer-facing retail access.
• Agri Mall Dedicated marketing channel/centers for agricultural produce from Odisha's farmers and rural producer groups; aggregates and sells farm output through organized retail infrastructure.
• Producer Enterprise Institutional support program for establishing and operating producer enterprises in rural areas of Odisha; provides organizational and developmental assistance to rural entrepreneurs and producer collectives.
• Rural Industrial Park Industrial infrastructure facilities developed by ORMAS to promote rural industrialization and generate employment opportunities; provides manufacturing and processing space to producer enterprises and rural companies.
• Producer Companies Support for formation and operation of collective producer companies (primarily farmer producer organizations) for better market access and collective bargaining power; serves rural producer collectives across Odisha.
• DDU-GKY (Deen Dayal Upadhyaya Grameen Kaushalya Yojana) Skill development program implemented by ORMAS under the Ministry of Rural Development's DDU-GKY scheme to train rural youth in employable skills for wage and self-employment; provides placement-linked training across Odisha.
• OMC-ORMAS Skill Development Initiatives Collaborative skill development program between Odisha Mining Corporation and ORMAS providing specialized training to rural youth in trades relevant to the mining and industrial sector in Odisha; funded under OMC's CSR.
• Multi-Skill Plumbing Training Vocational training program focused on multi-skill plumbing for rural youth seeking employment; offers industry-aligned plumbing skills with employment placement support.
• Skilling in New Age and Emerging Trades Training programs designed to equip rural youth with skills in contemporary and emerging industry sectors; supports transition of rural workforce into new-economy trades.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY)coreStrategic or Co-development PartnerDDU-GKY is a flagship government skill development program under the Ministry of Rural Development. ORMAS implements DDU-GKY training programs in Odisha, providing skill training to rural youth for employment and self-employment opportunities.
• Odisha Mining Corporation (OMC)coreStrategic or Co-development PartnerOMC-ORMAS Skill Development Initiatives is a collaborative skill development program between Odisha Mining Corporation and ORMAS. The partnership focuses on providing specialized skill training to rural youth in trades relevant to the mining and industrial sector in Odisha.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Skill Development Corporation (NSDC): Umbrella organization for skilling in India, operating many of the same programs ORMAS implements at state level (DDU-GKY, PMKVY equivalents) and partnering with similar training providers.
• PRADAN (Professional Assistance for Development Action): NGO working on rural livelihoods, women's producer collectives, and agriculture-market linkages in states including Odisha — directly comparable to ORMAS's livelihoods and producer-company work.
• BAIF Development Research Foundation: Development organization running rural livelihoods, agriculture, and livestock programs across multiple Indian states, comparable to ORMAS's producer-enterprise and rural-industrial-park activities.
• TRIFED (Tribal Cooperative Marketing Development Federation of India): Central government body that markets tribal and rural produce through exhibitions, retail outlets, and emporia — directly overlapping ORMAS's marketing pillar (exhibitions, retail outlets, Agri Malls).

Regional players

• Society for Elimination of Rural Poverty (SERP), Telangana: State-level rural development society under the Telangana government running self-help groups, livelihoods, and skilling programs — analogous to ORMAS but operating in a different state.
• Odisha State Rural Livelihoods Mission (ORMM / OLM): State mission for rural livelihoods under the Government of Odisha addressing SHGs and producer collectives — a sister state society operating alongside ORMAS with overlapping livelihoods mandate.

Broad incumbents

• NABARD (National Bank for Agriculture and Rural Development): Apex development finance institution funding rural livelihood, producer-organization, and rural-industrial initiatives that overlap with ORMAS's livelihoods pillar at a much larger pan-India scale.
• National Agricultural Cooperative Marketing Federation of India (NAFED): Apex cooperative for agricultural marketing handling Agri Malls-equivalent activities (procurement, retail, marketing of farm produce) at a national level — comparable to ORMAS's Agri Mall and farmer aggregation.
• e-Choupal (ITC Limited): ITC's rural agri-marketing and procurement network combining physical collection centers with digital advisory — a broader, commercialized version of ORMAS's producer-aggregator model.

Emerging players

• DeHaat: Agri-tech marketplace providing inputs, advisory, and market linkage to small farmers — emerging digital competitor to ORMAS's traditional physical-market-linkage services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/orissa-rural-development-&-marketing-socien

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Odisha Rural Development & Marketing Society (ORMAS)