Oro Verde Hotels

What Oro Verde Hotels does

Oro Verde Hotels is a privately held Ecuadorian hotel chain founded in 1981, operating nine hotel properties across seven cities in Ecuador: Guayaquil (Oro Verde Guayaquil, UNIPark Hotel, Hotel del Parque), Cuenca, Machala (Oro Verde Machala, REEC Machala), Manta, Loja, Latacunga (REEC Latacunga), and Portoviejo. The portfolio spans a unified premium-tier collection of luxury and upper-midscale hotels alongside a secondary REEC sub-brand positioned as a refreshed, modern hospitality concept. Core offerings include overnight accommodations, on-site gastronomy and fine dining, meeting and event facilities, and amenity services such as spa and pool access; the chain generates revenue from room rentals, food and beverage, events/banquets, and ancillary services.

The technology stack consists of a conventional hotel property management system with an online booking engine, digital online check-in, a cashback loyalty program (Oro Verde Rewards), a membership program (Oro Verde Passport), and virtual tours on the website. There are no disclosed proprietary AI or ML capabilities, APIs, or third-party platform integrations. Go-to-market is direct-to-consumer: reservations are taken via the company website (hotelesoroverde.com), a dedicated toll-free phone line (1800 ORO VERDE), and email ([email protected]), supported by Instagram marketing and email newsletters. Customer segments are split between business travelers (corporate stays, conferences, meetings) and leisure travelers (families, beach/cultural tourism), with event planners as a secondary segment for weddings, banquets, and corporate events. Pricing is quote-based and not publicly disclosed, varying by property, room category, and season.

Name

Oro Verde Hotels

Legal name

Oro Verde Hotels

Website

https://oroverdehotels.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Oro Verde Hotels is a privately held Ecuadorian hotel chain operating nine properties across seven cities, serving business and leisure travelers with accommodations, fine dining, event facilities, and a cashback loyalty program under the Oro Verde and REEC brands.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Hotel accommodations
• Hospitality services
• Meeting event venues
• Hotel loyalty program
• Ecuador hotel chain

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Primary revenue from hotel room rentals offered as nightly and extended stay accommodations across 9 properties in Ecuador. Revenue generated through direct bookings, phone reservations, and potentially OTAs.
2. Food and Beverage Services: Revenue from on-site restaurants, bars, and catering services serving hotel guests and external visitors. Includes special dining experiences and exclusive wine offerings.
3. Events and Meetings: Meeting facilities, event spaces, and banquet services for corporate events, weddings, and social gatherings across all hotel properties.
4. Amenity Services: Spa services, pool access, and other wellness amenities provided as recurring or per-use services to hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oro Verde Hotels operates nine hotel properties across seven cities in Ecuador offering nightly and extended-stay accommodations under its Oro Verde and REEC brands. Core revenue is generated through room rentals, on-site food and beverage operations, meeting and event facilities, and ancillary amenity services (spa, pool), supported by an in-house loyalty program that monetizes repeat guest spend.

Product overview

Oro Verde Hotels is a professionally managed hotel group operating 10 properties across Ecuador in the cities of Guayaquil (3 properties: Oro Verde Guayaquil, Unipark Hotel, Hotel del Parque), Cuenca, Machala, Manta, Loja, Latacunga, and Portoviejo. The portfolio consists of a unified collection of luxury and comfort hotels offering modern accommodations with Ecuadorian hospitality. The product architecture is structured around core hotel properties supported by add-on services including the Oro Verde Rewards loyalty program, Oro Verde Passport membership, on-site gastronomy and fine dining, meeting and event facilities, online check-in, and virtual tour capabilities. All properties feature complimentary Wi-Fi, complimentary breakfast, and modern amenities, with variations in offerings such as pools, spa services, and free parking depending on location.

Differentiator

Problem solved

Functional benefit

Brands

• Oro Verde Rewards: Loyalty program offering cashback on hotel consumption including gastronomy, stays, and events.
• Oro Verde Passport

Products and services

• Hotel Accommodations (Oro Verde and REEC properties) Nightly and extended-stay hotel room rentals across nine Ecuadorian properties (Oro Verde Guayaquil, UNIPark Guayaquil, Hotel del Parque Guayaquil, Oro Verde Cuenca, Oro Verde Machala, REEC Machala, Oro Verde Manta, Oro Verde Loja, REEC Latacunga, Oro Verde Portoviejo). Targets business and leisure travelers with modern rooms, complimentary breakfast, Wi-Fi, and on-site amenities.
• Oro Verde Gastronomy

Quantifiable outcome

• Nine properties serving travelers across seven Ecuadorian cities

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bodega de los HemisferiosminorStrategic or Co-development PartnerExclusive wine partnership where Bodega de los Hemisferios creates a special edition wine for Oro Verde Hotels, available in restaurants, bars, and Delis. Features fruity and spicy aromas with Cabernet Sauvignon and Merlot varietals.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• InterContinental Hotels Group (IHG): Owner of InterContinental, Holiday Inn, and Crowne Plaza brands with extensive Latin American franchising. Comparable as a full-service and select-service hotel operator targeting the same business-traveler base as Oro Verde, but with global IHG Rewards loyalty and corporate-account penetration.
• Wyndham Hotels & Resorts: World's largest hotel franchisor with extensive mid-scale and upscale presence across Latin America (Wyndham, Trademark, La Quinta). Comparable to Oro Verde as an urban full-service operator, particularly in secondary markets, with the Wyndham Rewards loyalty program driving direct bookings.
• Hyatt Hotels Corporation: Global luxury and upper-upscale hotel operator (Park Hyatt, Hyatt Regency, Hyatt Centric) actively expanding in Latin America. Comparable to Oro Verde as a full-service hotel operator with strong meeting/event capabilities and loyalty (World of Hyatt), competing for the same corporate traveler segment.
• Hilton Worldwide: Global multi-brand full-service hotel operator with growing Latin American presence (Hilton, DoubleTree, Hampton). Comparable to Oro Verde in full-service lodging, F&B, and meetings, with the same business and leisure traveler segments but global distribution.
• Accor Hotels: European-headquartered multi-brand hotel operator (Sofitel, Novotel, ibis, Fairmont) with a strong Latin American footprint. Comparable to Oro Verde as a full-service urban hotel operator, with overlapping F&B and events offerings, but at international scale.
• Marriott International: Global full-service hotel giant operating multiple brands (Marriott, Courtyard, Sheraton) across Latin America. Directly comparable to Oro Verde as a multi-city full-service operator targeting business and leisure travelers, but at vastly larger scale and with global loyalty (Marriott Bonvoy).

Emerging players

• Decameron Hotels & Resorts: Latin American hotel operator with resort and city properties across Colombia, Ecuador, Peru, and Central America. Comparable to Oro Verde as a regional full-service operator with Ecuador presence (including beachfront), competing in similar tourist segments.

Others

• Radisson Hotel Group: Global multi-brand hotel company (Radisson Blu, Radisson, Park Inn) with active Latin American expansion. Comparable to Oro Verde as a full-service urban hotel operator targeting business travelers with meeting facilities, but with global distribution and Radisson Rewards loyalty.

Regional players

• Hoteles Estelar: Colombian-owned full-service hotel chain operating across multiple Colombian cities with a similar business/leisure dual focus. Comparable to Oro Verde as a Latin American regional chain of full-service urban hotels, though concentrated in Colombia rather than Ecuador.
• NH Hotel Group (Minor Hotels): European-headquartered hotel chain with a major Latin American footprint (NH Collection, NH Hotels), now part of Minor Hotels. Comparable to Oro Verde as a multi-city full-service urban hotel operator, especially in Spanish-speaking markets, but focused on Europe and select LatAm hubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hotelesoroverde
• LinkedInlinkedin.com/company/oro-verde-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oro Verde Hotels