Ô Rugby

What Ô Rugby does

Ô Rugby is a France-based specialist rugby merchandise retailer operating under the tagline 'La boutique 100% Rugby'. Founded by four high-school friends (Pascal, Julien, Guillaume, Pierrick) who converted their shared rugby passion into a commercial venture, the company sells officially licensed rugby apparel and equipment — including Top 14 club and national-team jerseys, rugbywear, cleats (crampons), balls, protective equipment, and accessories from brands such as Nike, Adidas, Gilbert, Canterbury, Mizuno, Kappa, Hummel, and Macron. It also offers sub-brand collections (Capitolium, 4x Champions France, Champions Cup, Marvel x All Blacks) and a paid jersey-customization service (flocage).

The underlying technology is a conventional e-commerce platform: product catalog management, shopping cart, secure checkout through BNP Paribas and PayPal, Trusted Shops buyer-protection integration, and La Poste logistics. The single physical retail boutique is located in Portet-sur-Garonne and operates Monday-Saturday, 10h-19h, with free delivery above €60 across France. Pricing spans roughly €15 to €260 per unit, with seasonal sales promotions reaching -70% off, gift cards, and a 10%-off first-order newsletter incentive.

Commercially, Ô Rugby runs a pure B2C, direct-to-consumer model with one-time transactional sales and no subscription component. The company is privately held and operates as a portfolio brand within the 11teamsports Group, a pan-European sports retail conglomerate that also runs WePlayHandball, Kickz, Top4Running, and WePlayVolleyball. Distribution is hybrid (online + single physical store), geographic scope is limited to France, and headcount is approximately five employees.

Name

Ô Rugby

Legal name

Ô Rugby

Website

https://o-rugby.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ô Rugby is a France-based specialist D2C retailer of officially licensed rugby merchandise, serving Top 14 club and national-team fans through an e-commerce site and a single physical boutique in Portet-sur-Garonne, as a brand within the 11teamsports Group.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Rugby Equipment Retail (CRAMAEAI)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Rugby merchandise retail
• Official licensed jerseys
• Team sports equipment
• Rugby fan apparel
• Protective rugby gear

Headquarters

HQ city

Portet-sur-Garonne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time transaction-based sales of rugby merchandise including jerseys, clothing, footwear (cleats/studs), balls, and accessories. Revenue generated from direct consumer purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ô Rugby is a specialist rugby-only retailer selling official licensed merchandise for Top 14 French clubs, Six Nations national teams, and Southern Hemisphere sides through an online store and a physical boutique. The product range covers jerseys, casual rugbywear, protective equipment, rugby cleats/studs, balls, and accessories, supplemented by a jersey customization service (flocage). Brands stocked include Nike, Adidas, Gilbert, Canterbury, Mizuno, Hummel, Kappa, Macron, Ruckfield, and Umbro.

Product overview

Ô Rugby operates as an e-commerce platform specializing in 100% rugby merchandise. The offering consists of a comprehensive portfolio organized around official club jerseys and merchandise for TOP 14 French teams (Stade Toulousain, Racing 92, RC Toulon, Montpellier Hérault Rugby, Stade Français, Section Paloise, Union Bordeaux-Bègles, ASM Clermont, Castres Olympique, USAP Perpignan), national teams (6 Nations, Southern Hemisphere teams), and international teams. The core product range includes Maillots (official jerseys), Rugbywear (casual clothing), Equipements (protective gear), Crampons (rugby studs), Ballons (balls), and various Accessoires. Special sub-brand collections include the Capitolium collaboration with Toulouse Football Club, the 4x Champions France commemorative line, Champions Cup European collections, and Marvel-themed All Blacks merchandise. The platform also offers customization services (flocage) for jersey personalization. Brands featured include Nike, Adidas, Canterbury, Gilbert, Mizuno, Kappa, Hummel, Macron, Ruckfield, and Umbro.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Rugby Jerseys (Maillots) Official licensed rugby jerseys for Top 14 French clubs (Stade Toulousain, Racing 92, RC Toulon, Montpellier, Stade Français, Section Paloise, UBB, ASM Clermont, Castres, USAP), Six Nations national teams, and Southern Hemisphere sides (All Blacks, South Africa, Argentina, Australia, Fiji). Sold in adult and children's sizes.
• Rugbywear (Casual Apparel) Casual and lifestyle clothing line for rugby fans including T-shirts, hoodies, sweatshirts, polos, jackets, shorts, trousers, caps, and beanies for men, women, and children.
• Rugby Protective Equipment (Equipements) Rugby-specific protective gear including helmets, shoulder pads, leg guards, mouthguards, and body protection. Also includes technical upper-body wear (baselayers, training jerseys) and technical lower-body wear (anti-slip socks, leggings, technical shorts, under-shorts).
• Rugby Cleats / Studs (Crampons) Rugby cleats available in screw-in, hybrid, and molded types for adults and children, featuring brands including Adidas, Canterbury, Gilbert, Mizuno, and Nike. Also includes screw kits and cleat bags.
• Rugby Balls (Ballons) Official replica rugby balls in sizes T5, Midi, and Mini, plus technical balls, primarily from the Gilbert brand.
• Rugby Accessories (Accessoires) Rugby-themed accessories including bags, water bottles, tees, orthotics, stickers, keychains, mugs, and other supporter items.
• Jersey Customization Service (Flocage) Custom jersey personalization service allowing customers to add names, numbers, and custom text to rugby jerseys for an additional fee.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• 11teamsports Groupparent companyOthersParent company and part of a pan-European sports retail group. The 11teamsports Group operates multiple sports merchandise websites including WePlayHandball, Kickz, Top4Running, and WePlayVolleyball. Ô Rugby operates as a brand within this group.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Stade Toulousain Official Store: Official club-operated online store for Stade Toulousain merchandise. Directly comparable as a licensed rugby merchandise channel that competes for the same supporter spending Ô Rugby targets.
• FFR Boutique (Fédération Française de Rugby): Official store of the French Rugby Federation for national team merchandise. Comparable as a first-party licensed channel competing for the same France national team supporter demand that Ô Rugby serves.
• Pro:Direct Rugby: Performance-focused rugby retailer selling boots, protection, training gear, and replica kit. Comparable to Ô Rugby's equipment-led mix and supporter apparel offering.
• Subside Sports: Online specialist in replica rugby shirts and rugby boots across top European clubs and national teams. Closest pure-play comparison to Ô Rugby's licensed merchandise and cleats core.
• Lovell Rugby: UK-based specialist rugby retailer selling jerseys, boots, equipment, and accessories online. Directly comparable as a rugby-only specialist serving club and national team supporters with both apparel and equipment.

Others

• Canterbury: Major rugby apparel and equipment brand stocked by Ô Rugby. Comparable as an enabling brand whose wholesale relationship and competitive retail presence shape the rugby merchandise category.
• 11teamsports: Pan-European sports merchandise group and parent of Ô Rugby, also operating Kickz, Top4Running, WePlayHandball, and WePlayVolleyball. Relevant as parent ecosystem that shares infrastructure, suppliers, and cross-sell potential.
• Gilbert Rugby: Iconic rugby ball and equipment manufacturer whose products Ô Rugby carries (balls, protections, crampons). Relevant as a brand supplier and adjacent ecosystem player rather than direct competitor.

Broad incumbents

• Decathlon: Mass-market French sporting goods retailer carrying its own rugby lines (Kipsta) alongside all other sports. Competes on price and breadth rather than specialist rugby curation.
• Intersport: International sports retailer cooperative with strong French franchise network. Sells rugby apparel and equipment as part of a multi-sport catalog with a more generalist positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%C3%B4-rugby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ô Rugby