What Osborn Family Health Center does

Osborn Family Health Center is a private nonprofit Federally Qualified Health Center (FQHC) headquartered at 1601 Haddon Avenue in Camden, New Jersey, operating continuously since its 1974 founding. It provides comprehensive primary healthcare services through an integrated, multi-specialty clinical model that includes Family Medicine, Obstetrics and Gynecology, Pediatrics, Social Services and Counseling, outpatient laboratory testing, and podiatry, delivered under the Patient-Centered Medical Home (PCMH) framework. The center is authorized under Section 330(A) of the Public Health Services Act and operates with Federal Public Health Service deemed status, FTCA malpractice coverage, and licensure from the NJ Department of Health and Senior Services; bilingual English/Spanish services support the local Camden population, and a Patient Health Portal plus telehealth visits extend digital access beyond the single physical site. As of September 2019, Osborn transitioned from FQHC look-alike status (held since 2017) to a fully-funded FQHC through a HRSA New Access Point award, embedding the organization in the federal Health Center Program funding architecture.

The organization's revenue model combines three streams: (1) patient service revenue billed to Medicaid Managed Care Plans, Medicare, and major commercial insurance plans on a fee-for-visit basis under the FQHC Prospective Payment System; (2) federal operational grant funding from HRSA supporting the Health Center Program; and (3) a Sliding Fee Discount Program based on 2024 Federal Poverty Guidelines that ensures access for uninsured and underinsured patients regardless of ability to pay. Pricing is therefore not market-driven but is anchored to public-payer reimbursement schedules and federal poverty guidelines, with financial counselors on-site assisting patients with insurance enrollment.

The go-to-market approach is community-led rather than commercial: marketing relies on a Facebook presence, the website with patient portal, and community board recruitment (the 2024-2025 Board includes community and patient representatives), with messaging centered on accessibility and care regardless of ability to pay. The center operates on scheduled appointments booked by phone plus walk-in availability when social workers are present, serving a defined Camden-area patient population with no satellite locations. Leadership comprises Executive Director/CEO Shawne Cuilla, Chief Medical Director Anisha Roussel, MD, and a multidisciplinary board-certified clinical staff covering pediatrics, OB/GYN, and family medicine, supported by licensed social workers.

Name

Osborn Family Health Center

Legal name

Osborn Family Health Center

Website

https://osbornfamilyhealthcenter.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Osborn Family Health Center is a nonprofit Federally Qualified Health Center in Camden, New Jersey, providing comprehensive primary care, pediatrics, OB/GYN, and social services to underserved community residents regardless of ability to pay, funded through HRSA grants and Medicaid/Medicare reimbursement.

Ownership category

akta.pro rank

Product category

Community Health Center / Primary Care Services

NAICS

Ambulatory Health Care Services (621), Other Individual and Family Services (62419)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Community health center
• Primary care services
• Pediatric healthcare
• Obstetrics and gynecology
• Social work counseling

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Osborn Family Health Center generates revenue through patient healthcare services billed to insurance providers including Medicaid Managed Care Plans and major health insurance plans. The center also receives Federal Public Health Service funding through HRSA as a fully-funded FQHC since 2019.
2. Sliding Fee Discount Program: For uninsured or underinsured patients, Osborn offers a sliding fee discount program based on family size and annual household income in accordance with Federal Poverty Guidelines. This ensures access to care regardless of ability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Osborn Family Health Center is a Federally Qualified Health Center (FQHC) and Patient-Centered Medical Home providing comprehensive primary healthcare services through Family Medicine, OB/GYN, and Pediatrics programs, supplemented by on-site social services/counseling and outpatient lab testing. Services are delivered to patients of all ages regardless of ability to pay via a sliding fee discount program, with on-site financial counseling and bilingual support.

Product overview

Osborn Family Health Center is a Federally Qualified Health Center (FQHC) operating as a Patient-Centered Medical Home (PCMH) that provides comprehensive primary healthcare services through an integrated, multi-specialty approach. The center offers a unified portfolio of core clinical services including Family Practice, Obstetrics and Gynecology (OB/GYN), Pediatrics, Social Services/Counseling, and Outpatient Lab Testing. These services are complemented by a Patient Health Portal (Your Health Hub) for digital access to records and appointments, and Telehealth capabilities for virtual visits. The center serves patients regardless of ability to pay, offering a Sliding Fee Discount Program based on family size and household income.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Practice (Family Medicine) Comprehensive family medicine program providing medical care for ongoing health concerns with emphasis on illness prevention and health promotion, integrating care for patients of both genders across the full spectrum of ages within the community context.
• Obstetrics and Gynecology (OB/GYN) Women's health program addressing individual patient needs including support groups, health education, prenatal classes, social services, and nutritional counseling, with obstetrics care (delivering babies) and medical care during pregnancy and after birth.
• Pediatrics Pediatric care including routine well-care, treatment for acute and chronic pediatric illnesses, developmental screening, preventive health care, and services for children with special medical needs, delivered by board-certified pediatric providers working in collaborative teams with Family Medicine Doctors, Certified Medical Assistants, and Nurses.
• Social Services and Counseling Social worker consultancy providing counseling assistance and holistic treatment working closely with Osborn providers to treat the whole person.
• Outpatient Lab Testing On-location outpatient laboratory testing services for patient convenience.
• Telehealth Visits Virtual visits eliminating the need for in-person appointments for many types of visits.
• Patient Health Portal (Your Health Hub) Online portal allowing patients to view and manage health records, view medications, manage appointments, manage profile, send secure messages, and manage documents and forms.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• New Jersey Primary Care Association (NJPCA)coreStrategic or Co-development PartnerNJPCA is an advocate for Community Health Centers and provides comprehensive education, training, and technical assistance to Health Centers in New Jersey. Osborn works closely with NJPCA and its Primary Care Association partners. NJPCA represents 23 FQHCs in NJ and their 134 satellite sites serving 559,653 people.
• Our Lady of Lourdes Medical CenterminorStrategic or Co-development PartnerHistorical partnership - the center was named after Dr. Edward Osborn, the first Chief of Surgery at Our Lady of Lourdes Medical Center, who donated the original brownstone house. The Franciscan Sisters started the program as an OB clinic within the hospital.
• NJ Department of Health and Senior ServicescoreOthersLicensed by the New Jersey Department of Health and Senior Services. The center is also an FTCA (Federal Tort Claims Act) deemed facility.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• AtlantiCare Health Services: Regional health system headquartered in NJ with FQHC and community health center sites—broader incumbent offering primary and specialty care with overlapping Camden-area service territory.
• Virtua Health: Large NJ-based health system operating primary care practices and health centers in Camden County—competes for the same patient population as Osborn but with broader hospital and specialty services.

Direct peers

• Southern Jersey Family Medical Centers: Federally Qualified Health Center operating multiple sites in southern NJ with primary care, pediatrics, OB/GYN, and enabling services—directly comparable FQHC peer operating in the same NJ regulatory environment.
• Henry J. Austin Health Center: FQHC in Trenton, NJ delivering primary care, pediatrics, OB/GYN, and social services with sliding fee program—the closest peer in NJ's FQHC landscape with similar size and service breadth.
• Newark Community Health Centers: FQHC operating in Newark, NJ with primary care, pediatrics, OB/GYN, and social services—comparable scale and urban underserved-market focus, though geographically separate.
• CompleteCare Health Network: Multi-site FQHC across southern NJ providing primary care, pediatrics, OB/GYN, dental, and behavioral health with sliding fee—same HRSA-program player as Osborn but with a broader geographic footprint.
• Zufall Health Center: New Jersey FQHC serving low-income and uninsured patients with primary care, pediatrics, OB/GYN, and social services—comparable in mission, payer mix, and service model to Osborn.
• CAMcare Health Corporation: Federally Qualified Health Center headquartered in Camden, NJ, offering primary care, pediatrics, OB/GYN, and behavioral health to underserved populations—directly comparable to Osborn's geographic footprint and service mix.

Others

• Federally Qualified Health Centers (HRSA program-wide): HRSA's federal Health Center Program encompassing ~1,400 FQHCs nationwide—Osborn is part of this regulatory and funding ecosystem, which defines the company's competitive and reimbursement environment.
• New Jersey Primary Care Association (NJPCA): Statewide association representing 23 NJ FQHCs and 134 satellite sites—industry body and operational partner for Osborn rather than a competitor, but the defining peer network for FQHC benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OsbornFamilyHealthCenter
• LinkedInlinkedin.com/company/osborn-family-health-center

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osborn Family Health Center