What Oslo 3x3 does

Oslo 3x3 is a Norwegian non-profit association (ideell forening, organization number 928 615 022) that delivers free 3x3 basketball activities to youth aged 13-19 across Oslo. Founded in 2022 and headquartered in Oslo, the organization operates from a primary fixed venue at Skur13 in the Tjuvholmen area, supplemented by seasonal operations at Forneburingen 5 in Fornebu during summer months. Its portfolio of activity-based offerings centers on Åpen hall (open gym drop-in sessions), Skill Sessions led by experienced players and coaches, and monthly Turneringer (tournaments) with official ranking points, all delivered free of charge to participants.

The underlying technology stack combines a proprietary web-based application — Play Oslo 3x3 (play.oslo3x3.no), which centralizes activity information and serves as the digital entry point — with the third-party Spond planning app, through which the organization reaches over 1,000 youth weekly. Distribution is augmented by Basketbilen, an electric Ford E-Transit mobile activity unit equipped with basketball gear, music systems, and scoreboards, enabling activity delivery to outdoor courts and sports halls across all Oslo districts. The Klubbsamarbeid program extends the platform to Oslo basketball clubs, supplying planning, equipment, and administrative support for independent 3x3 programming.

The business model is that of a sponsorship- and grant-funded non-profit rather than a revenue-generating enterprise. All activities are offered free of charge; funding flows from corporate sponsors and foundations including Ford Motor Norge, OBOS, Sparebankstiftelsen DNB, Gjensidigestiftelsen, Anthonstiftelsen, Bufdir, and Wilson, alongside strategic alignment with Norges Basketballforbund (the national basketball federation). The customer base spans two segments: a primary segment of Oslo youth aged 13-19 seeking low-threshold, no-cost basketball activity, and a secondary segment of Oslo basketball clubs seeking 3x3 programming support.

Name

Oslo 3x3

Legal name

Oslo 3x3

Website

https://oslo3x3.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oslo 3x3 is a Norwegian non-profit association that delivers free 3x3 basketball activities — open gym, skill sessions, tournaments, and summer camps — to youth aged 13-19 across Oslo, funded by foundation grants and corporate sponsorships and supported by the Basketbilen mobile unit and the Play Oslo 3x3 web app.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Non-profit organization: Oslo 3x3 is an ideal organization (ideell forening) that operates as a non-profit. All activities are offered completely free to youth aged 13-19. The organization is funded through grants, sponsorships, and partnerships with local businesses and foundations rather than revenue from participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Oslo 3x3 delivers free 3x3 basketball activities for youth aged 13–19 in Oslo, Norway, through a combination of a fixed venue (Skur13), a mobile basketball service (the Basketbilen Ford E-Transit), and a supporting web application ("Play Oslo 3x3"). All activities are offered at no cost to participants.

Product overview

Oslo 3x3 is a nonprofit organization offering free 3x3 basketball activities for youth in Oslo aged 13-19. The organization operates a portfolio of activity-based offerings centered around its web platform Play Oslo 3x3, supplemented by physical activities including Åpen hall (open gym sessions), Skill Sessions (coached training), and Turneringer (tournaments). The organization also runs Basketbilen, a mobile basketball van that brings activities to outdoor courts across all Oslo districts. Additionally, Oslo 3x3 offers a Klubbsamarbeid (club collaboration) program to help basketball clubs establish their own 3x3 activities.

Differentiator

Problem solved

Functional benefit

Products and services

• 3x3 Basketball Sessions at Skur13 Free, in-person 3x3 basketball activities delivered at the Skur13 fixed venue in Oslo, for youth aged 13–19.
• Basketbilen (Mobile Basketball Service) Mobile 3x3 basketball outreach delivered via the Basketbilen Ford E-Transit, taking free basketball activities to different locations across Oslo for youth aged 13–19.
• Play Oslo 3x3 Web App Companion web application titled "Play Oslo 3x3" that supports youth participants' engagement with Oslo 3x3's basketball activities.

Quantifiable outcome

• 1,700 visits from 26 clubs during a 5-month period
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Gateway StudiosminorGTM or Marketing Partner · 1 January 2026Gateway Studios provided Oslo 3x3 access to an activity hall at Forneburingen 5 for the summer program (June 29 - August 14, 2026), enabling free youth activities including basketball, table tennis, PlayStation, grilling, swimming, and competitions.
• Norges Basketballforbund (NBBF)coreStrategic or Co-development PartnerOslo 3x3 operates as part of the Norwegian basketball federation's 3x3 structure. 3x3 is an official basketball discipline organized under Norges Basketballforbund. The organization helps basketball clubs register 3x3 players through coordinated reporting and facilitates licensing for tournament participation.
• OBOScoreGTM or Marketing PartnerOBOS provided venue access at Trykkeriet in Nydalen from November 2025 to March 2026, enabling Oslo 3x3 to operate open gym four days a week plus holiday activities. This partnership created a unique opportunity for youth activities in an urban location.
• Kjelsåtløyene Basketball ClubminorChannel Partner/ Reseller/ DistributorOne of the collaborating basketball clubs that works with Oslo 3x3 as part of the club collaboration program.
• Centrum Tigers Basketball ClubminorChannel Partner/ Reseller/ DistributorOne of the collaborating basketball clubs that works with Oslo 3x3 as part of the club collaboration program.
• Ammerud Basketball ClubminorChannel Partner/ Reseller/ DistributorOne of the collaborating basketball clubs that works with Oslo 3x3 as part of the club collaboration program.
• OsloMet - Oslo Metropolitan UniversityminorStrategic or Co-development PartnerSeven child welfare pedagogy students from OsloMet completed internships at Trykkeriet, contributing new ideas and creativity to the activities. The partnership provides practical training opportunities for students while enhancing Oslo 3x3's programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Big3: The professional 3x3 basketball league founded by Ice Cube featuring former NBA players. Comparable as the highest-profile commercial 3x3 basketball organization, though at professional versus amateur scale.

Broad incumbents

• Norges Basketballforbund (NBBF): The official Norwegian Basketball Federation and the parent body under which Oslo 3x3 operates its 3x3 discipline. The closest structural comparable as the regulator and organizer of national basketball.
• FIBA 3x3: International governing body for 3x3 basketball, organizing the World Tour and Olympic-format competitions. Comparable as the international discipline framework that defines Oslo 3x3's competitive pathway.
• Jr. NBA / NBA Basketball Schools: The NBA's global youth basketball development program active in dozens of countries. Comparable in mission (making basketball accessible to youth) at substantially larger scale.
• Nike Basketball: Nike's mass-market basketball division runs youth basketball programming and sponsorships globally (including in Norway via Wilson and major partners). Comparable as a broader-scale basketball ecosystem participant with significant youth programming presence.

Direct peers

• Red Bull Half Court: Red Bull's global 3x3 basketball tournament series, including a Norwegian edition referenced on the Oslo 3x3 website. Closely comparable as a 3x3 basketball activation targeting amateur players.
• YMCA Norway: Norwegian YMCA operates community youth recreation and sports programs; structurally similar in mission (free, accessible community youth activities) and funding model (foundation + participant revenue).

Others

• Gjensidigestiftelsen: Norwegian insurance-foundation funder that has directly financed Oslo 3x3's basketbil project. Comparable as an ecosystem funder of youth sports and community initiatives; understanding its grant pattern is relevant to Oslo 3x3's funding risk profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oslo3x3
• TikToktiktok.com/@oslo3x3
• LinkedInlinkedin.com/company/oslo3x3

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oslo 3x3