OBM Ospedale dei Bambini Buzzi Milano ets

What OBM Ospedale dei Bambini Buzzi Milano ets does

Founded in 2004, OBM Ospedale dei Bambini Buzzi Milano ETS is a private Italian third-sector nonprofit with 119 employees and headquarters in Milan. Its operating model is to support Buzzi Children's Hospital across three pillars: medical-technology development, humanization of care, and family welcome and accommodation. OBM serves premature and critically ill newborns, children with severe burns, chronic neurological and cardiac conditions, and at-risk adolescents, as well as families needing accommodation, psychological support, practical assistance, and continuity of schooling. Buzzi Hospital receives 20,000 children each year, while OBM Home provides 10 accommodations and has delivered 16,492 free nights since 2010.

Rather than selling a standalone software platform, OBM funds and supports hospital programs and equipment. Its portfolio includes thermoregulated incubators, RETCAM digital retinal imaging with fluorescein angiography, 3D echocardiography, fetal laser therapy, gait analysis, child-friendly MRI environments, neonatal intensive-care family rooms, psychological support, pediatric burn care, and the ADOLESCENTE-MENTE social support program. OBM also supports CO.A.L.A., whose digital platforms use machine learning and computer vision for therapist and family training. No patents or proprietary AI models are disclosed, so the technical capability evidenced in the data is primarily the deployment and facilitation of clinical and digital systems rather than ownership of them.

OBM does not charge for its services. It funds projects through one-time and recurring individual donations, corporate sponsorships, foundation support, 5x1000 tax designations, SMS campaigns, bequests, events, and solidarity-shop sales. Its go-to-market approach combines a website, physical office, in-hospital shop, donor campaigns, community events, earned media, corporate partner networks, and online auctions. Suggested contribution points include €20 for school supplies, €15 for a solidarity doll, €10,000 for a single neonatal room, €18,000 for a double neonatal room, €80,000 for the burn-support project, and €138,500 for a 13-room renovation project.

Name

OBM Ospedale dei Bambini Buzzi Milano ets

Legal name

OBM Ospedale dei Bambini Milano Buzzi ETS

Website

https://ospedaledeibambini.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

OBM is a Milan-based nonprofit that funds pediatric equipment, humanized hospital environments, and family support for Buzzi Hospital patients, including premature newborns, chronically ill children, adolescents, and their caregivers in Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Sede operativa: Via Castelvetro, 22 angolo via Fauché, Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Direct financial contributions from private donors through bank transfers, credit card, PayPal, and postal payments. Includes one-time and recurring donation options.
2. 5x1000 Tax Designation: Italian tax mechanism allowing taxpayers to designate 0.5% of income tax to approved third sector organizations. OBM's fiscal code is 97376440158.
3. Corporate Partnerships and Sponsorships: Strategic partnerships with companies for donations, project adoption, event sponsorship, and cause marketing initiatives.
4. Solidarity Shop Sales: Sale of solidarity favors (bomboniere solidali), Christmas catalogs, Easter products, and donated goods through the Shop Solidale located within the Buzzi Hospital.
5. SMS Solidarity Campaigns: Time-limited fundraising campaigns through SMS text messages (e.g., 45586, 45580) where donors send 2-10 euro contributions via mobile phone.
6. Legacy Bequests: Testamentary bequests from individuals leaving part of their estate to support the organization's mission.
7. Event Fundraising: Organized events including galas, marathons, auctions, and community gatherings that generate donations and raise awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

OBM ETS is a nonprofit charitable organization (Ente del Terzo Settore) that supports the Ospedale dei Bambini Vittore Buzzi in Milan through three pillars: Technological Development (acquiring advanced pediatric medical equipment such as incubators, RETCAM imaging, and 3D echocardiography), Humanization of Care (creating child-friendly hospital environments including themed MRI rooms and decorated spaces), and Welcome/Accommodation (providing free family housing at OBM Home and psychological support services). The organization runs 20+ charitable programs spanning neonatal intensive care, pediatric cardiology, fetal therapy, neurology, burn treatment, and humanitarian missions.

Product overview

OBM ETS (Ospedale dei Bambini Buzzi Milano ets) is a charitable foundation (Ente del Terzo Settore) that supports the Ospedale dei Bambini Vittore Buzzi in Milan. Rather than a traditional technology company, OBM offers a portfolio of charitable programs and healthcare support initiatives organized around three pillars: Technological Development, Humanization of Care, and Welcome/Accommodation Services. Key programs include the #SOGNARE A COLORI family room initiative for the Neonatal ICU, the Centro C.O.A.L.A. for neurological conditions, Centro di Terapia Fetale for high-risk pregnancies, Bambini nel cuore for pediatric cardiology, and OBM Home providing family accommodation services. The organization also supports specialized equipment donations, psychological support services, and humanitarian missions.

Differentiator

Problem solved

Functional benefit

Products and services

• #SOGNARE A COLORI - Neonatal ICU Family Rooms

Quantifiable outcome

• Over 1,000 donations made since 2004 including advanced medical technology
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ConadcoreGTM or Marketing PartnerCorporate partner through 'Teneri di Cuore Conad' initiative, donating respiratory equipment and supporting the MRI child-friendly environment project at the radiology department.
• Ospedali DipintiminorStrategic or Co-development PartnerArtistic humanization project led by founder Silvio Irilli that transforms hospital environments into colorful worlds where young patients can interact, implementing the 'Sognare a Colori' room decoration.
• Arcadia on the RoadminorStrategic or Co-development PartnerOrganization that led the 570-hour renovation of the Savoiardo camper into a mobile clinic, including installation of photovoltaic systems and medical equipment.
• Opera San FrancescominorStrategic or Co-development PartnerMilan-based charitable organization collaborating on humanitarian aid distribution and medical equipment delivery to pediatric hospitals in conflict zones.
• DOCs for KiMminorStrategic or Co-development PartnerHumanitarian project in collaboration with 'Amici di Decani' association, Buzzi Hospital, and University of Milan Medical School supporting children in Kosovo and Metohija since 2018.
• Hot Wheels (Mattel)minorGTM or Marketing PartnerPartnership creating a Hot Wheels themed play area at Buzzi Hospital and capsule clothing collection with Fedez to support pediatric care.
• TrudiminorGTM or Marketing PartnerToy manufacturer collaborating on the 'Mia' doll project - a solidarity gift made with natural materials for hospitalized children.
• Fondazione Progetto ArcaminorStrategic or Co-development PartnerFoundation collaborating on family support for a Gaza family arrived at Buzzi Hospital, providing housing, essential goods, and human proximity during medical treatment.
• ASST Fatebenefratelli SaccocoreStrategic or Co-development PartnerRegional hospital network collaborating on the ADOLESCENTE-MENTE project and family support initiatives for complex medical cases.
• Teatro alla Scala - Filarmonica della ScalacoreGTM or Marketing PartnerPrestigious Milan cultural institution hosting annual Open Rehearsal benefit concerts supporting OBM projects, including the OBM Home accommodation expansion.

Scale indicators17 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Fondazione Lega del Filo d'Oro: Italian nonprofit supporting children and adults with deafblindness and multiple disabilities. Comparable as an Italian third-sector organization using multi-channel fundraising (5x1000, corporate partnerships, donations) to deliver specialized pediatric services.

Direct peers

• Ronald McDonald House Charities: Global nonprofit operating family accommodation near children's hospitals. OBM's OBM Home (10 units, 16,000+ nights since 2010) is a small-scale analog of the Ronald McDonald House model of keeping families close during pediatric hospitalization.
• Fondazione dell'Ospedale Pediatrico Meyer: The charitable foundation supporting the Meyer Children's Hospital in Florence. Directly comparable as another Italian pediatric hospital foundation that funds equipment, research, and family services for hospitalized children.
• Great Ormond Street Hospital Children's Charity: UK fundraising arm of Great Ormond Street Hospital. Closely comparable model — funds equipment, family accommodation, research, and capital projects at a leading pediatric hospital, with multi-channel fundraising including events, corporate partnerships, and legacy giving.
• Children's Hospital of Philadelphia Foundation: Major US pediatric hospital foundation raising funds for capital projects, equipment, research, and family services at CHOP. Comparable as an internationally recognized pediatric hospital nonprofit.
• Fondazione Bambino Gesù Onlus: The nonprofit foundation supporting Bambino Gesù Pediatric Hospital in Rome. Closely comparable in mission — raising funds for technology, research, and family-centered pediatric care at a flagship Italian children's hospital.
• Boston Children's Hospital Trust: Philanthropy arm of Boston Children's Hospital. Comparable large-scale pediatric hospital foundation with a similar three-pillar model of technology/capital, research, and family services, and a multi-channel fundraising operation.

Broad incumbents

• Fondazione Telethon: One of Italy's largest research-focused charities (genetic and rare diseases). Comparable as a major Italian nonprofit competing for the same donor base and corporate CSR budgets, though focused on research rather than direct hospital services.
• St. Jude Children's Research Hospital: Largest US pediatric research and treatment charity. While operating at vastly larger scale, it represents the upper bound of pediatric charitable fundraising globally and competes for the same high-net-worth and corporate donor mindshare.
• AIRC - Fondazione AIRC per la ricerca sul cancro: Italy's leading cancer-research charity, a direct competitor for individual donors, 5x1000 designations, and corporate partnerships in the Italian third-sector fundraising landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/obm-ospedale-dei-bambini-milano---buzzi-onlus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBM Ospedale dei Bambini Buzzi Milano ets