Fédération des Offices de Tourisme de Bretagne

What Fédération des Offices de Tourisme de Bretagne does

The Fédération des Offices de Tourisme de Bretagne (OTB), founded in 1918 and headquartered in Cesson-Sévigné, is a private federation and resource center coordinating 61 tourism offices across Brittany and Loire-Atlantique. The organization operates as a B2B/B2B2C service platform: it serves its member tourism offices (B2B), which in turn serve visitors and tourists (B2C). Its core product portfolio includes the PilOT benchmarking dashboard (allowing offices to input territorial key figures and financial/HR data for real-time peer comparison), the Institut du Tourisme (70+ Qualiopi-certified professional training courses priced €490–€990 per participant), the Tourism & Handicap label coordination service (regional relay for Atout France, with audits priced €120–€450), the Destination d'Excellence and Chambre d'hôtes référence quality frameworks, RGAA digital accessibility audits, the SADI strategic reception framework, legal assistance, and the annual STESF event.

OTB's revenue model is diversified across four primary streams: recurring membership fees and regional public financing from collectivities (subscription model), professional training services through the Institut du Tourisme (unit pricing), Tourism & Handicap certification audits (professional services), and STESF event management (transaction fees at €2.50 per visitor). The 2025 STESF edition generated 21,154 participants and €32,592.50 in direct ticket sales, with 99.4% visitor recommendation rates and 100% member renewal intent. Core technology infrastructure includes the PilOT platform, a web and social media collective dashboard, e-learning modules, and a dedicated STESF reservation platform. The federation is governed by President Erven Léon (since 2023) and Director Pierre Bouton, with no external investors or parent company.

Name

Fédération des Offices de Tourisme de Bretagne

Legal name

Fédération des Offices de Tourisme de Bretagne

Website

https://otb.bzh

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

OTB is a century-old private federation coordinating 61 tourism offices across Brittany and Loire-Atlantique, providing training, quality certifications, digital benchmarking tools, and event management to its member offices and regional tourism ecosystem.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Tourism federation services
• Professional tourism training
• Quality certification tourism
• Accessible tourism consulting
• Destination marketing support

Headquarters

HQ city

Cesson-Sévigné

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees and subscriptions: OTB serves as a resource center and knowledge hub for tourism offices in Brittany, funded through membership contributions and regional public financing from collectivities and regional aid.
2. Professional training services: Institut du Tourisme provides over 70 professional training courses to tourism professionals. Training prices range from €490 to €990 per course, with courses covering AI, management, sustainability, digital skills, and hospitality. All trainings are Qualiopi certified and eligible for OPCO funding.
3. Tourism & Handicap certification audits: Audit services for obtaining the national Tourism & Handicap label. Fees range from €120 to €450 depending on establishment size, plus travel expenses for evaluators.
4. STESF event management: Organizes and coordinates the Semaines du Tourisme Économique et des Savoir-Faire (STESF), generating revenue through visitor fees (€2.50 per person), platform participation fees, and enterprise partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

OTB is a federation that coordinates and supports a network of 61 tourism offices across Brittany and Loire-Atlantique. It delivers professional training (70+ courses via Institut du Tourisme), quality certification programs (Destination d'Excellence, Tourisme et Handicap, Chambre d'hôtes référence), accessibility audits (RGAA), benchmarking tools (PilOT), legal assistance, and organizes the annual STESF event. Its offerings function as an integrated ecosystem for quality improvement, professional development, and regional tourism promotion.

Product overview

Fédération des Offices de Tourisme de Bretagne (OTB) operates as a federation and resource center serving 61 tourism offices across Brittany, rather than as a single software product company. Its offerings consist of multiple interconnected services organized around quality assurance, professional development, and regional tourism promotion. The core portfolio includes PilOT (a benchmarking dashboard tool), the Institut du Tourisme training catalog (70+ courses), quality label support programs (Destination d'Excellence, Tourism and Handicap, Chambre d'hôtes référence), the annual STESF event with its booking platform, RGAA accessibility audits, e-learning modules, a web/social media dashboard, legal assistance, and a comprehensive resource center. These services function as an integrated ecosystem where OTB coordinates quality improvement, training, accessibility certification, and regional promotion for the Breton tourism network.

Differentiator

Problem solved

Functional benefit

Products and services

• PilOT
• Institut du Tourisme Training Catalog
• Tourisme et Handicap Label Support
• Destination d'Excellence Label Support
• Chambre d'hôtes référence
• SADI (Schéma d'Accueil et de Diffusion de l'Information)
• Semaines du Tourisme Économique et des Savoir-Faire (STESF)
• RGAA Accessibility Audits
• E-learning Platform
• Tableau de bord Web et Réseaux Sociaux
• Legal Assistance Service
• Resource Center

Quantifiable outcome

• 100% of tourism offices intend to participate in next STESF edition
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• ADN TourismecoreStrategic or Co-development PartnerNational federation representing tourism organizations in France. OTB works closely with ADN Tourisme for quality initiatives, with Atout France managing the Tourism & Handicap label nationally and OTB serving as regional coordinator.
• Produit en BretagneflagshipStrategic or Co-development PartnerRegional brand promoting Breton products and identity. Major partner for STESF, providing visibility for local know-how and reinforcing association with Breton quality products.
• ICI BretagnecoreStrategic or Co-development PartnerStrategic partner for STESF supporting the economic and skill-sharing tourism initiative in Brittany.
• ici Armorique (ex-France Bleu Armorique)minorGTM or Marketing PartnerRegional radio station partnership for STESF promotion. Enhanced partnership in 2026 with summer weekday slots offered and live broadcasts.
• Raccourci AgencyminorGTM or Marketing PartnerCommunication agency partner supporting STESF marketing and promotion efforts.
• Missions Locales de BretagneminorStrategic or Co-development PartnerYouth employment centers partnering with STESF for youth insertion and recruitment into tourism careers.
• Atout FrancecoreStrategic or Co-development PartnerNational tourism development agency managing the official Tourism & Handicap label. OTB serves as regional coordinator and relay for Atout France in Brittany, submitting audit reports and certification dossiers.
• Région BretagneflagshipStrategic or Co-development PartnerRegional council providing public financing and strategic direction for tourism development. Working on Schéma Régional de Développement Touristique (SRDT) 2027-2032 planning.

Scale indicators18 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• VisitBritain: UK national tourism agency performing destination marketing and strategic coordination of regional DMOs. Comparable in mission (federation-style coordination, quality programs, industry development), though operating at national scope and with significantly different funding and governance structures.
• Destination Canada: Canadian national tourism agency combining destination marketing, market research, and federation-style coordination with provincial tourism bodies. Comparable in combining destination promotion, industry development, and event-style programming under a public-private mandate at significantly larger scale.
• Atout France: National tourism development agency managing the Tourism & Handicap label. OTB acts as the regional coordinator and audit relay for Atout France in Brittany, sharing label management, accessibility auditing, and member-services activities but at a different scale and scope.

Regional players

• Comité Régional du Tourisme de Bretagne (Bretagne Tourisme): Regional tourism promotion board operating in the same geography as OTB. Both organizations coordinate Brittany's tourism strategy, partner with Région Bretagne on SRDT planning, and run visibility tools and events for the destination, though CRTs are state-supported promotion boards rather than OT federations.

Direct peers

• ADN Tourisme: National federation of tourism organizations in France, the most directly comparable organization as OTB's national umbrella body. ADN Tourisme manages the Destination d'Excellence label and coordinates OTs nationally, mirroring OTB's regional coordination, label, training and resource-mobilization role at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/offices-de-tourisme-de-bretagne

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fédération des Offices de Tourisme de Bretagne