otClick
otClick is a Moscow-based programmatic RTB advertising platform founded in 2012 that connects advertisers with 400+ regional Russian publishers, using proprietary AI modules for CTR prediction and user interest classification. It serves enterprise brands across multiple verticals via self-serve and API integrations.
- Company typePrivate
- Founded2012
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What otClick does
otClick (ООО «ОТКЛИК АДВ» / OtClick LLC) is a Moscow-based programmatic advertising platform founded in 2012 that operates an RTB (Real-Time Bidding) exchange connecting advertisers with a network of more than 400 regional Russian publisher sites. The platform delivers banner and video creatives in HTML, JS, or XML formats via HTTP requests, with Open RTB integration to third-party SSP systems and extended targeting filters that include geographic coordinates beyond standard city identifiers. Reported scale metrics include 300M+ monthly ad impressions, 47M+ unique monthly visitors, and coverage spanning 240M+ unique devices and 50M+ user profiles.
The platform's technical differentiation rests on two proprietary AI modules developed under FASIE (Russian federal innovation fund) grants: a feedforward neural-network module for click-probability prediction (built with PyTorch/TensorFlow and proprietary C++ Bayesian classifiers) and a user-interest classifier that uses visit statistics and thematic web page classification. The platform's software is registered in the Russian Software Registry (No. 19032, 18 September 2023). otClick's customer base spans enterprise brands across banking, automotive, telecommunications, pharmaceuticals, food & beverage, electronics, and retail — including Tinkoff, Lada, Nissan, MegaFon, Pfizer, Nestle, Sony, HP, and Eldorado — and the company has executed 10,000+ campaigns over its lifetime.
The business model is usage-based advertising revenue (CPM/CPC) with custom quote-based campaign pricing starting at a 10,000 RUB minimum, distributed through a self-serve web portal (otclick-adv.ru) and API integrations. GTM is primarily API-first with sales-assisted onboarding for mid-to-enterprise advertisers, supplemented by organic social presence on VK and Telegram. The company is privately held, employs 18 people, has received no disclosed venture funding, and operates exclusively in the Russian market.
otClick firmographics
Firmographics- Name
- otClick
- Legal name
- Общество с ограниченной ответственностью «ОТКЛИК АДВ»
- Website
- https://otclick-adv.ru
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- otClick is a Moscow-based programmatic RTB advertising platform founded in 2012 that connects advertisers with 400+ regional Russian publishers, using proprietary AI modules for CTR prediction and user interest classification. It serves enterprise brands across multiple verticals via self-serve and API integrations.
- Ownership category
- akta.pro rank
otClick industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industry
- Personalization, Recommendations & Search (MPAHAJAF)
Keywords
Where otClick is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
otClick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Programmatic Advertising Services (CPM/CPC): Otclick operates a programmatic RTB platform charging advertisers for ad impressions or clicks. Campaign minimum starts at 10,000 RUB and is calculated individually. Revenue is generated through advertising spend on the platform's network of 400+ regional publisher sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom campaign pricing starting from 10,000 RUB |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
otClick product offering
Product offeringCore offering
otClick (ООО «ОТКЛИК АДВ») operates a programmatic RTB (Real-Time Bidding) advertising platform that administers and distributes advertising materials via HTTP requests for display on websites and applications across a network of 400+ regional Russian publisher resources. The platform supports Open RTB protocol integration with third-party SSP systems and is enhanced by proprietary AI modules for click probability prediction and user interest classification, reaching over 47 million unique visitors and 300 million monthly ad impressions.
Product overview
OtClick operates as a unified programmatic advertising platform combining RTB trading with AI-powered modules. The core product is the Programmatic Platform for RTB Trading, which is enhanced by two AI add-on modules: the AI CTR Prediction Module (for predicting click probability and optimizing bids) and the AI User Interest Determination Module (for classifying user interests based on browsing behavior). Together, these products enable automated ad delivery with intelligent targeting and optimization across 300+ million monthly impressions reaching 47 million unique visitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmatic Platform for RTB Trading OtClick A programmatic RTB (Real-Time Bidding) advertising platform that administers and distributes advertising materials via HTTP requests for display on websites and applications. The platform delivers banner or video creatives in HTML, JS, or XML formats based on contextual data (content, geolocation, device properties) and user interests, with software filters and optimizers ensuring predictable campaign parameters. It supports Open RTB integration with third-party SSP systems and serves both advertisers (agencies and brands) and publishers (webmasters) across 400+ regional Russian publisher resources.
Quantifiable outcome
- Over 300 million monthly ad impressions
- +3 more outcomes
Companies that use otClick
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
otClick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
otClick partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FASIE (ФГБУ «Фонд содействия развитию малых форм предприятий в научно-технической сфере» / Fund for Assistance to Small Innovative Enterprises)coreFASIE supported the development of the AI module for click probability prediction (Contract No. 12GRSITS16-D5/76623, 25 May 2022) under the federal 'Digital Technologies' project of Russia's National Digital Economy Program. Also supported the AI module for user interest classification (Contract No. 166GKTSIIS13-D7/93397, 21 March 2024) under the federal 'Artificial Intelligence' project.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
otClick competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
otClick social profiles
Digital presenceotClick compliance and trust
Trust signalCompliance1 record
otClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
otClick leadership team
Management profileNumber of profiles
otClick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
otClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about otClick
What does otClick do?
otClick (ООО «ОТКЛИК АДВ») operates a programmatic RTB (Real-Time Bidding) advertising platform that administers and distributes advertising materials via HTTP requests for display on websites and applications across a network of 400+ regional Russian publisher resources. The platform supports Open RTB protocol integration with third-party SSP systems and is enhanced by proprietary AI modules for click probability prediction and user interest classification, reaching over 47 million unique visitors and 300 million monthly ad impressions.
Is otClick a public or private company?
otClick is a private company. It is classified as unknown and is currently operating.
When was otClick founded?
otClick was founded in 2012. It employs 11 to 50 people.
Where is otClick based?
otClick is headquartered in Moscow, Russia, in the Europe region.
How does otClick make money?
One revenue line is on record: programmatic Advertising Services (CPM/CPC).
Does otClick have an API?
No public API is recorded for otClick.
What industry is otClick in?
otClick's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of MPAHAJAF, Personalization, Recommendations & Search. Its NAICS code is 5418 and its SIC code is 7310.