Óticas Gassi

What Óticas Gassi does

Óticas Gassi (legal entity LUNETTES OPTICAL LTDA.) is a Brazilian optical retail chain founded in 2009 and headquartered in São Paulo. The company sells prescription eyeglasses, sunglasses, and contact lenses through a hybrid model combining physical retail stores across São Paulo, Rio de Janeiro, Minas Gerais, and Bahia with a national e-commerce platform (oticasgassi.com.br) and WhatsApp-based sales. It operates an active franchise program (franqueadora.oticasgassi.com.br) to extend its footprint and self-describes as the largest optical chain in Latin America, reporting 500,000+ customers over 15 years of operation.

The product assortment spans a proprietary private-label brand (Gassi Eyewear) and authorized third-party brands including Ray-Ban, Oakley, Vogue, Ana Hickmann, HB, Armani Exchange, Carmim, and Ralph. Specialized lens technologies include Blue UV+ (blue-light and UV filtering), multifocal/progressive, polarized, and photochromic lenses, with clip-on convertibles as an add-on. The company operates an in-house digital lens laboratory that it claims is unique among Latin American optical retailers, enabling in-house prescription lens fabrication and faster turnaround. Contact lens supply is sourced via Johnson & Johnson (Acuvue) and Coopervision.

The business model is direct-to-consumer retail with one-time-purchase pricing distributed across budget (R$99.99), mid-tier (R$129.99-R$399.99), and premium (R$509-R$990) price bands, supported by installments of up to 12x interest-free online and 20x in stores, plus 5% PIX discounts. Revenue derives from retail product sales and franchise network expansion. The company does not disclose revenue, has no disclosed institutional investors or funding rounds, and appears to be founder/family-controlled. Customer acquisition relies on a digital-first marketing mix spanning seven social platforms, email, and educational content marketing.

Name

Óticas Gassi

Legal name

LUNETTES OPTICAL LTDA.

Website

https://oticasgassi.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Óticas Gassi is a Brazilian multi-channel optical retailer (D2C e-commerce, physical stores, and franchise network across four states) selling prescription glasses, sunglasses, and contact lenses under its own Gassi Eyewear label plus premium partner brands, and operates its own digital lens laboratory.

Ownership category

akta.pro rank

Product category

Optical Retail / Eyewear Retail

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG)

Keywords

• Prescription eyeglasses retail
• Optical retail chain
• Sunglasses and contact lenses
• Optical franchise network
• Digital lens laboratory

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sale of Optical Products: Sale of prescription eyeglass frames (armações), prescription lenses (lentes de grau), sunglasses (óculos de sol), and contact lenses through physical stores and e-commerce. Customers can purchase frames only or frames + lenses together.
2. Franchise Revenue: Revenue from franchisee network expansion through franqueadora.oticasgassi.com.br, operating under a franchise model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Óticas Gassi operates a multi-channel optical retail business selling prescription eyeglasses, sunglasses, and contact lenses through owned and franchised physical stores across Brazil and a direct-to-consumer e-commerce platform. The chain offers its own private-label Gassi Eyewear line alongside partner brands such as Ray-Ban, Oakley, Vogue, Ana Hickmann, HB, and Armani Exchange, and operates an in-house digital lens laboratory that fabricates prescription lenses for faster turnaround. The company also licenses its brand through a franchise program, generating revenue from both retail sales and franchise expansion.

Product overview

Óticas Gassi operates as a multi-channel optical retail platform (both e-commerce and physical stores) offering prescription glasses, sunglasses, and contact lenses. The core product portfolio centers on their proprietary Gassi Eyewear brand alongside partner designer brands including Ray-Ban, Oakley, Vogue, Ana Hickmann, HB, and Armani Exchange. They provide specialized lens technologies such as Blue UV filtering, multifocal progressive lenses, polarized, and photochromic lenses. Their proprietary digital lens laboratory sets them apart as the only optical retailer in Latin America with this in-house capability. The platform offers products across multiple segments (feminine, masculine, children's/unisex) and includes a Clip-On convertible frame line. Pricing ranges from budget-friendly outlet items (R$99-R$200) to premium designer frames (up to R$990).

Differentiator

Problem solved

Functional benefit

Brands

• Gassi Eyewear: House brand of eyewear products sold exclusively at Óticas Gassi

Products and services

• Prescription Glasses (Óculos de Grau) Prescription eyeglasses for vision correction, available in classic and modern styles in metal and acetate materials, and across feminine, masculine, and children's categories; intended for Brazilian consumers needing corrective lenses.
• Sunglasses (Óculos de Sol) Non-prescription sunglasses providing UV protection, available across masculine, feminine, and unisex categories and multiple brands; intended for consumers seeking UV eye protection and fashion accessories.
• Contact Lenses (Lentes de Contato) Contact lenses from brands including Johnson & Johnson (e.g., Acuvue 2) and Coopervision, offered as an alternative to eyeglasses; intended for Brazilian consumers preferring contact-lens vision correction.
• Gassi Eyewear (Private Label) Proprietary in-house brand of eyeglasses and sunglasses exclusive to Óticas Gassi, featuring modern and classic styles at accessible entry-level price points (frames from R$99.99).
• Clip-On Glasses Eyeglass frames with detachable sun lenses (clip-on) that convert prescription glasses into sunglasses via an easy-snap mechanism; intended for consumers wanting a 2-in-1 frame-and-sun solution.
• Ray-Ban Eyewear Ray-Ban sunglasses and prescription glasses featuring iconic designs such as Aviator and Wayfarer, with gradient and polarized lens options; intended for Brazilian consumers seeking premium designer eyewear.
• Oakley Eyewear Oakley high-performance sports sunglasses featuring Prizm polarized lenses, BiO-Matter frames, and Polytech materials; intended for active and sport-oriented consumers.
• Vogue Eyewear Vogue fashion-forward sunglasses and prescription glasses inspired by runway trends, with UV protection and polarized options; intended for style-focused consumers.
• Ana Hickmann Eyewear Brazilian designer eyewear collection combining sophistication with UV protection, targeting modern women.
• HB Eyewear HB contemporary sunglasses featuring Photon lens technology that filters blue light and Polytech frame material.
• Armani Exchange Eyewear Armani Exchange modern designer sunglasses combining Italian style with contemporary design aesthetics; intended for premium-segment consumers.
• Outlet Collection Discounted eyeglasses and sunglasses with prices reduced by up to 50%, offering affordable options across multiple brands; intended for price-sensitive Brazilian consumers.
• Digital Lens Laboratory Service In-house digital lens manufacturing laboratory enabling faster production and fitting of prescription lenses; positioned as unique to Óticas Gassi in Latin America and used internally to support prescription-glass orders across stores and e-commerce.
• Óticas Gassi Franchise Program Franchise opportunity licensing the Óticas Gassi brand and operating model to franchisees that open new retail stores across Brazil; intended for entrepreneurs and investors seeking to operate under an established optical retail brand.

Quantifiable outcome

• 500,000+ satisfied customers over 15 years

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Johnson & Johnson (lens brand)minorOthersJohnson & Johnson is listed as a contact lens brand available through Óticas Gassi stores and website, alongside Coopervision. Products include Acuvue 2 contact lenses sold on the platform.
• Coopervision (lens brand)minorOthersCoopervision is listed as a contact lens brand available through Óticas Gassi, alongside Johnson & Johnson. Represents one of the available contact lens supplier brands in the product catalog.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Óticas Diniz: One of the largest Brazilian optical retail chains, with multi-state physical presence and an e-commerce platform selling prescription glasses, sunglasses, and contact lenses. Directly competes with Óticas Gassi for the same Brazilian mass-market consumer and franchise-driven expansion model.
• Chilli Beans: Major Brazilian sunglasses and fashion eyewear retailer with extensive physical retail footprint and an in-house brand portfolio. Competes with Óticas Gassi in the non-prescription sunglasses and fashion eyewear segment, and operates a similar franchise/wholly-owned store model in Brazil.
• Pollys Optical: Brazilian optical retail chain with physical stores and e-commerce offering prescription glasses, sunglasses, and contact lenses across multiple Brazilian states. Competes head-to-head with Óticas Gassi for the same consumer segments with a similar multi-channel model.

Emerging players

• EyeBuyDirect: Online eyewear retailer offering affordable prescription glasses and sunglasses globally with virtual try-on tools. Comparable on online-first prescription eyewear, value pricing, and international shipping model that competes with Gassi's e-commerce offering.
• Zenni Optical: Online-only eyewear retailer offering low-priced prescription glasses and sunglasses globally with a strong digital ordering process. Comparable to Óticas Gassi on the e-commerce channel, prescription upload capability, and extreme value pricing for prescription frames.
• Warby Parker: US-based DTC eyewear brand offering prescription glasses and sunglasses directly to consumers online and through retail stores, with its own lens lab. Comparable to Óticas Gassi on vertical integration (own brand + own lab), omnichannel model, and value pricing in the prescription eyewear category, though operating in a different geography today.

Broad incumbents

• Sunglass Hut: Global specialty retailer of non-prescription sunglasses owned by EssilorLuxottica, operating stores worldwide carrying premium licensed brands (Ray-Ban, Oakley, etc.). Directly comparable assortment overlap with Óticas Gassi's premium sunglasses tier and shared supplier brand relationships.
• EssilorLuxottica: Global eyewear conglomerate and integrated lens manufacturer controlling major brands (Ray-Ban, Oakley, Vogue, Armani Exchange) and retail banners. Comparable as both a supplier (the brands Óticas Gassi retails) and as the dominant structural force in the global optical value chain that Gassi operates within.
• LensCrafters: One of the largest North American optical retail chains, owned by EssilorLuxottica, offering prescription eyewear, eye exams, and brand-name frames. Comparable as a large-format optical retail chain but operates at significantly greater scale and in a different geography; relevant benchmark for chain-store optical economics.
• Luxottica (legacy) / Ray-Ban brand stores: Ray-Ban operates brand-owned mono-brand stores globally carrying its core branded assortment. Comparable as a single-brand premium sunglasses retail format that competes for the same premium eyewear consumer that Óticas Gassi addresses with its R$509-R$990 tier.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFm3jEZNTdKZ1q7Utm3b4VQ
• Facebookfacebook.com/oticasgassi
• LinkedInlinkedin.com/company/%C3%B3ticas-gassi
• Instagraminstagram.com/oticasgassi
• TikToktiktok.com/@oticasgassioficial
• Pinterestbr.pinterest.com/OticasGassiOficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Óticas Gassi