Óticas Ultrafarma
Óticas Ultrafarma is a Brazilian franchised optical retail chain licensing the Ultrafarma brand to independent entrepreneurs operating 24+ eyewear stores nationwide, offering frames, lenses, and prescription products under a centralized supplier and media support model.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Óticas Ultrafarma does
Óticas Ultrafarma is a Brazilian franchised optical retail chain operating as Óticas Ultrafarma Licenciamento de Marcas Ltda, headquartered in São Paulo. The company licenses the Ultrafarma brand — built over more than two decades by parent Grupo Ultrafarma in pharmaceutical retail — to independent entrepreneurs who open and operate physical optical stores offering eyeglass frames, lenses, sunglasses, and prescription-based optical products across Brazil. As of the most recent data, at least 24 licensed store locations are active nationwide, with the company describing itself as in a "full expansion process" supported by national and regional media presence including television advertising.
The business model rests on two revenue streams: ongoing franchise/license fees and royalties from store operators, and retail eyewear sales executed at the licensed store level. The central value proposition for franchisees is access to the Ultrafarma brand, an approved supplier network providing exclusive discounts, negotiated banking conditions, and group-level marketing support. End consumers are served by specialized in-store professionals with access to multiple frame and lens brands. The offering is positioned around affordable pricing and product lightness/quality, inheriting the parent group's economy-pricing philosophy. No proprietary technology platform is disclosed; the company website functions primarily as a store locator and franchise recruitment portal, with Google Analytics and Facebook Pixel deployed for marketing analytics.
Operational scope is domestic Brazil only. The corporate entity is lean — approximately 38 employees — consistent with a licensing/franchise management structure rather than direct retail operation. No external funding, M&A activity, or leadership changes outside founder Sidney Oliveira are documented. The company is LGPD-compliant for personal data handling, including health-related prescription data collected during eyewear purchases. The parent Grupo Ultrafarma's broader ecosystem (1M+ active customers, 15,000+ products across pharmacy e-commerce and physical stores) provides indirect brand and ecosystem support but is not directly attributed to the optical vertical.
Óticas Ultrafarma firmographics
Firmographics- Name
- Óticas Ultrafarma
- Legal name
- Óticas Ultrafarma Licenciamento de Marcas Ltda
- Website
- https://oticasultrafarma.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Óticas Ultrafarma is a Brazilian franchised optical retail chain licensing the Ultrafarma brand to independent entrepreneurs operating 24+ eyewear stores nationwide, offering frames, lenses, and prescription products under a centralized supplier and media support model.
- Ownership category
- akta.pro rank
Óticas Ultrafarma industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Óticas Ultrafarma is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Óticas Ultrafarma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Retail Sales of Eyewear Products: Revenue from direct sales of eyeglass frames, lenses, and optical products to end-consumer customers in physical retail stores.
- Franchise/License Fees: Revenue generated from licensing the Ultrafarma brand to independent entrepreneurs who operate Óticas Ultrafarma retail stores, including supplier agreements and brand usage rights.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Óticas Ultrafarma product offering
Product offeringCore offering
Óticas Ultrafarma operates a licensed optical retail chain in Brazil offering eyeglass frames, prescription lenses, and sunglasses to consumers through franchise-operated stores. The company is part of Grupo Ultrafarma and provides licensees with approved supplier networks, negotiated banking conditions, and shared marketing support.
Product overview
Óticas Ultrafarma is a licensed optical retail chain offering eyeglasses with frames (armações) and lenses (lentes). The offering consists of licensed retail stores featuring exclusive products that are lightweight, quality, and affordable, with specialized professionals providing personalized customer service. The company operates through a licensing/franchise model, allowing entrepreneurs to open stores under the Ultrafarma brand, which is also the parent company known for pharmaceutical e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Óticas Ultrafarma Retail Eyewear Stores
Companies that use Óticas Ultrafarma
Customer profileSegments2 records
Ideal customer profiles2 records
Óticas Ultrafarma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Óticas Ultrafarma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Approved Suppliers (Homologados)coreFornecedores homologados (approved suppliers) providing exclusive discounts to licensed store operators. These supplier relationships are central to the franchise value proposition, enabling licensees to access competitive pricing on frames, lenses, and optical products. Specific supplier names are not disclosed on the website.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Óticas Ultrafarma competitors and assessment
Company assessmentDirect peers
- Óticas Carol: Brazil's largest optical retail franchise chain with 1,000+ stores. Most directly comparable to Óticas Ultrafarma: Brazilian consumer, franchise-led optical retail, prescription eyewear and sunglasses focus.
- Óticas Diniz: Major Brazilian optical franchise with a broad national footprint selling prescription frames, lenses, and sunglasses. Comparable on franchise model, product mix, and Brazilian consumer target.
- Chilli Beans: Brazilian fashion eyewear and sunglasses chain with owned retail stores and licensing. Comparable on eyewear retail, Brazilian market, and brand-led positioning targeting mass-market consumers.
Regional players
- Poloptico: Brazilian optical retail brand operating stores selling prescription eyewear and sunglasses. Comparable product and category; smaller regional footprint versus national chains.
- Óticas do Povo: Brazilian optical chain offering affordable prescription eyewear. Comparable on Brazilian consumer base and value-oriented positioning, but smaller scale than leading national players.
Broad incumbents
- EssilorLuxottica: Global eyewear conglomerate owning lens/frame brands (Ray-Ban, Oakley) and retail banners (Lenscrafters, Sunglass Hut). Relevant as a broad incumbent shaping supplier terms and competitive dynamics in the same category.
- Warby Parker: US-listed direct-to-consumer optical retailer selling affordable prescription eyewear and sunglasses. Comparable on affordable eyewear positioning, though operates DTC/retail rather than franchise model.
- Lenscrafters: Established US/global optical retail chain selling prescription frames, lenses, and sunglasses. Comparable product category and retail model; serves as a benchmark for brick-and-mortar optical retail economics.
Others
- HOYA Vision Care: Global ophthalmic lens manufacturer and supplier. Comparable as an industry participant whose products (lens blanks, coatings) flow through retail optical chains like Óticas Ultrafarma; adjacent rather than directly competitive.
- Grupo Ultrafarma (parent): Parent company and pharmaceutical e-commerce leader in Brazil with 1M+ customers. Relevant as the strategic owner and cross-sell channel for Óticas Ultrafarma rather than an external competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Óticas Ultrafarma social profiles
Digital presenceÓticas Ultrafarma compliance and trust
Trust signalCompliance1 record
Óticas Ultrafarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Óticas Ultrafarma leadership team
Management profileNumber of profiles
Profiles1 record
Óticas Ultrafarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Óticas Ultrafarma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Óticas Ultrafarma
What does Óticas Ultrafarma do?
Óticas Ultrafarma operates a licensed optical retail chain in Brazil offering eyeglass frames, prescription lenses, and sunglasses to consumers through franchise-operated stores. The company is part of Grupo Ultrafarma and provides licensees with approved supplier networks, negotiated banking conditions, and shared marketing support.
Is Óticas Ultrafarma a public or private company?
Óticas Ultrafarma is a private company. It is classified as corporate owned and is currently operating.
When was Óticas Ultrafarma founded?
Óticas Ultrafarma was founded in -1. It employs 11 to 50 people.
Where is Óticas Ultrafarma based?
Óticas Ultrafarma is headquartered in São Paulo, Brazil, in the Latin America region.
How does Óticas Ultrafarma make money?
Two revenue lines are on record. Retail Sales of Eyewear Products are the primary driver. The others are franchise/License Fees.
Who are Óticas Ultrafarma's main competitors?
Direct peers on record are Óticas Carol, Óticas Diniz and Chilli Beans. Regional players are Poloptico and Óticas do Povo. Broad incumbents are EssilorLuxottica, Warby Parker and Lenscrafters. Others are HOYA Vision Care and Grupo Ultrafarma (parent).
Does Óticas Ultrafarma have an API?
No public API is recorded for Óticas Ultrafarma.
What industry is Óticas Ultrafarma in?
Óticas Ultrafarma's product category is Optical Retail. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.