OTOPAC

What OTOPAC does

OTOPAC (legal entity PT. Otopac Persada Indonesia) is an Indonesian tire retail and automotive workshop chain operating under an O2O (Online to Offline) model. Founded in 2016 and headquartered in Jakarta Barat, the company operates 8 physical workshop branches across Greater Jakarta — spanning Jakarta Barat, Jakarta Utara, Tangerang, and Bekasi — and serves individual car owners seeking tire replacement and routine automotive maintenance. Its core offering combines retail sale of tires across 11+ international and domestic brands (Bridgestone, Michelin, Dunlop, Goodyear, Continental, Pirelli, GT Radial, Accelera, Giti, Gajah Tunggal, Hankook, Yokohama) with paid workshop services including tire installation, spooring (wheel alignment), balancing, patching, oil changes, brake pad replacement, battery (aki) replacement, and wiper replacement. OTOPAC holds an official Dunlop Shop designation and operates storefronts on Tokopedia, Shopee, Blibli, and Lazada alongside WhatsApp-based consultation and booking.

The business operates two revenue streams: one-time tire sales and per-transaction service fees. Pricing is denominated in Indonesian Rupiah — e.g., tire patching from Rp20,000, wheel balancing from Rp25,000, and spooring Rp150,000-Rp300,000 depending on vehicle category. Differentiators emphasized in source material include a 100% original product guarantee, transparent pricing, free installation and balancing with tire purchases, and bundled Dunlop/Falken promotions offering discounted spooring through July 2026. Marketing is distributed across marketplace listings, a TikTok presence (@otopac), and an educational blog covering tire maintenance and seasonal driving content (e.g., Eid Mudik preparation). Go-to-market is a hybrid channel-partner model: physical workshops handle installation while marketplace and messaging channels drive discovery and reservation.

OTOPAC is privately held, with no disclosed external funding, no parent company, and no public market listing. Ownership, founder identities, and equity structure are not publicly disclosed. The operating model is capital-light — 11 employees across 8 branches suggests an owner-operated or hub-and-spoke field structure rather than a corporate-staffed chain. No proprietary technology platform, AI/ML capabilities, patents, or international certifications are evidenced; the competitive position rests on branch density in Greater Jakarta, brand-credentialed reseller partnerships, and multi-channel digital discoverability rather than technological differentiation.

Name

OTOPAC

Legal name

PT. Otopac Persada Indonesia

Website

https://otopac.co.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OTOPAC (PT. Otopac Persada Indonesia) is an Indonesian tire retail and automotive workshop chain operating 8 branches across Greater Jakarta under an O2O model, serving individual car owners with branded tire sales and per-transaction services like spooring, balancing, and oil changes.

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Services

NAICS

Tire Dealers (441340), Tire Dealers (44134)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAKADAA

Retail Tire Sales & Installation (Consumer)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

Keywords

• Tire retail sales
• Automotive workshop services
• Wheel alignment services
• Tire installation services
• Online tire marketplace

Headquarters

HQ city

Jakarta Barat

HQ country

Indonesia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales: Retail sale of automobile tires across multiple international and domestic brands (Bridgestone, Michelin, Dunlop, Goodyear, Continental, Pirelli, GT Radial, Accelera, Giti, Gajah Tunggal, Hankook, Yokohama). Revenue generated from one-time product sales to end consumers.
2. Automotive Services: Paid workshop services including tire installation, spooring (wheel alignment), balancing, tire patching, oil changes, brake pad replacement, battery (aki) replacement, and wiper replacement. Services are charged per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OTOPAC is a multi-brand tire retail outlet and automotive workshop chain operating 8 branches across Greater Jakarta, Tangerang, and Bekasi. The company retails tires from 11+ international and domestic brands (Bridgestone, Dunlop, Michelin, Goodyear, Continental, Pirelli, GT Radial, etc.) and provides complementary automotive services including tire installation, wheel alignment (spooring), wheel balancing, tire rotation, tire patching, oil changes, brake pad replacement, battery replacement, and wiper replacement. Sales are facilitated through an O2O model combining physical workshop visits with online discovery via WhatsApp and marketplace platforms.

Product overview

OTOPAC is a one-stop tire outlet providing comprehensive automotive services and tire products. The company sells multiple tire brands including Bridgestone (Techno Sport, Turanza 6, Ecopia EP150, Ecopia EP300, New Techno, Alenza 001, Potenza RE003, Dueler series), Dunlop (Blue Response TG), and GT Radial (Champiro GTX Pro2). Services include tire installation, oil changes, wheel alignment (spooring), wheel balancing, tire rotation, brake pads, wiper replacement, battery service, and tire patching. OTOPAC operates an O2O (Online to Offline) model, selling through marketplaces (Tokopedia, Shopee, Blibli, Lazada) and offering in-store services at their workshop locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridgestone Techno Sport Performance tire with modern lightning bolt tread design offering optimal vehicle control and dynamic driving experience. Sold as a standalone tire product to consumers.
• Bridgestone Turanza 6 Touring tire with ENLITEN technology offering better performance, quieter ride, comfort, optimal grip on wet roads, and improved energy efficiency. Sold as a standalone tire product.
• Bridgestone Ecopia EP150 Fuel-efficient tire designed to reduce CO2 emissions while maintaining safety, stability, and tire durability. Sold as a standalone tire product.
• Bridgestone Ecopia EP300 Latest generation eco-friendly tire with improved fuel efficiency, optimal wet traction, and longer tire life. Sold as a standalone tire product.
• Bridgestone New Techno Quality tire delivering optimal performance with good grip on wet roads, suitable for small to medium cars. Sold as a standalone tire product.
• Dunlop Blue Response TG Successor to SP Sport LM705 with new profile and structure for improved stability, comfort, and braking. EV Ready compatible for electric vehicles. Available in 34 sizes from 15-19 inch rims. Sold as a standalone tire product.
• GT Radial Champiro GTX Pro2 Daily use tire designed for real-world conditions featuring Nano Silica compound for optimal grip, anti-aquaplaning, responsive steering, high-speed stability, and fuel efficiency. Sold as a standalone tire product.
• Tire Installation Service (Instalasi Ban) Professional tire installation service available with various brands and tire types. Recommended as part of every tire purchase (free with purchase) or available standalone.
• Oil Change Service (Ganti Oli) Regular oil replacement service recommended every 5,000–10,000 km or 3–12 months. Sold as a per-transaction automotive service.
• Wheel Alignment Service (Spooring) Wheel alignment service to keep vehicles straight, stable, and comfortable to drive. Recommended every 10,000–15,000 km or 3–4 months. Priced Rp150,000–Rp300,000 depending on vehicle category (Asian vs Non-Asian).
• Wheel Balancing Service Wheel balancing service to balance wheel rotation and reduce vibration while driving. Starting from Rp25,000, depending on wheel/rim diameter. Free with tire purchase.
• Tire Rotation Service (Rotasi Ban) Tire position swapping service to ensure even wear, extend tire life, and maintain vehicle stability. Recommended every 8,000–10,000 km. Sold as a per-transaction service.
• Brake Pad Service (Kampas Rem) Brake pad inspection and replacement service to maintain optimal braking performance and safety. Sold as a per-transaction automotive service.
• Wiper Replacement Service Wiper inspection and replacement service to maintain clear visibility in all weather conditions. Typically requires replacement every 6–12 months. Sold as a per-transaction service.
• Battery Service (Aki) Battery inspection, replacement, and maintenance service to ensure stable electrical systems. Batteries typically last 1.5–2 years. Sold as a per-transaction automotive service.
• Tire Patching Service (Tambal Ban) Quick tire repair service for leaks and punctures, starting from Rp20,000. Performed by experienced technicians with safe workmanship. Sold as a per-transaction service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• DunlopcoreChannel Partner/ Reseller/ DistributorOTOPAC is an officially designated Dunlop Shop — a trusted reseller partnership granting the right to sell Dunlop brand tires. OTOPAC runs promotional campaigns as Dunlop Shop, including bundled spooring discounts when purchasing 2 or 4 Dunlop/Falken tires. The partnership provides OTOPAC with brand authority and access to Dunlop's product portfolio including new releases such as the Dunlop Blue Response TG.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Shop&Drive: Astra Group's multi-outlet automotive service chain in Indonesia offering tire changes, oil changes, and quick-service repairs. Comparable business model (one-stop automotive service), consumer target market, and Indonesian retail footprint.
• Michelin Indonesia authorized dealers: Michelin's authorized tire retail partners in Indonesia. Comparable as branded tire outlets selling premium tires with installation services, overlapping with OTOPAC's premium-brand segment.
• Bridgestone Tire Plus Indonesia: Bridgestone's official branded tire retail and service chain in Indonesia. Directly comparable as a multi-outlet tire shop chain selling premium tires plus installation and related services in the same Jakarta market.
• Yokohama authorized dealers (Indonesia): Yokohama's branded tire dealer network in Indonesia. Comparable in offering premium international tires plus installation, directly competing for the same replacement-tire consumer segment as OTOPAC.
• Goodyear authorized tire shops (Indonesia): Goodyear's branded tire retail and service outlets in Indonesia. OTOPAC carries Goodyear products as a multi-brand retailer; these shops compete for the same replacement-tire consumer with single-brand focus.

Broad incumbents

• Astra Otoparts: Indonesia's largest automotive parts manufacturer and retailer, distributing components and tires across a national network. Overlaps with OTOPAC in tire and parts retail, though at materially larger scale and broader category scope.
• Auto2000: Indonesia's largest Toyota authorized service network with hundreds of outlets across the country. Broadly comparable as a multi-location automotive service retailer, though it specializes in Toyota vehicles and is a much larger incumbent.

Regional players

• Planet Ban: Indonesia's largest motorcycle tire and accessories retail chain. Comparable franchise-style multi-outlet tire retail model, though focused on the two-wheeler segment rather than passenger cars like OTOPAC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@otopac
• LinkedInlinkedin.com/company/otopac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTOPAC