OTP Leasing Srbija d.o.o.

Name

OTP Leasing Srbija d.o.o.

Legal name

OTP Leasing Srbija d.o.o.

Website

https://otpleasingsrbija.rs

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Finance Lessors (6172), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Financial leasing
• Asset financing
• Vehicle leasing
• Equipment leasing
• Agricultural leasing

Headquarters

HQ city

Novi Beograd (Beograd)

HQ country

Serbia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Leasing Installments: Core revenue from financial leasing arrangements where customers pay monthly installments over the contract period. Upon final payment, the customer becomes the owner of the leased asset. Interest income (nominal and effective) constitutes the primary revenue stream. Fees include processing fees, registration fees, and credit bureau report fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OTP Leasing Srbija provides financial leasing services for the acquisition of passenger vehicles, commercial vehicles, agricultural machinery, construction machinery, industrial equipment, and telecommunications/publishing equipment. Customers make fixed monthly installments during the contract term and become owners upon final payment. The offering is bundled with insurance arrangement and vehicle registration services provided at a single location.

Product overview

OTP Leasing Srbija d.o.o. operates as a financial leasing company offering a unified platform of leasing products and ancillary services. The core offering consists of two principal financial leasing products: Klasični finansijski lizing (Classic Financial Leasing) with fixed-rate installments for predictable budgeting, and Za rodnu godinu (Seasonal Harvest Repayment) with payment schedules adapted to agricultural production cycles. These products are complemented by self-service digital tools (Lizing kalkulatori/Leasing Calculators) and add-on services including insurance arrangement and vehicle registration support. The company serves four customer segments: individuals (fizička lica), legal entities (pravna lica), entrepreneurs (preduzetnici), and agricultural farmers (poljoprivrednici), financing assets across categories including passenger vehicles, commercial vehicles, construction machinery, industrial equipment, agricultural machinery, and telecom/printing equipment. The portfolio is distributed through OTP Bank branch network across Serbia, with dedicated support infrastructure in Belgrade, Novi Sad, and Čačak.

Differentiator

Problem solved

Functional benefit

Products and services

• Klasični finansijski lizing (Classic Financial Leasing) Standard financial leasing product with fixed monthly installments throughout the repayment period, providing budget predictability for both individuals and legal entities acquiring vehicles and equipment.
• Za rodnu godinu (Seasonal Harvest Repayment) Seasonal repayment plan tailored to agricultural production cycles, allowing registered agricultural holdings to align leasing installments with harvest income periods for agricultural machinery.
• Osiguranje (Insurance Services) As insurance agents, OTP Leasing arranges comprehensive (kasko) insurance coverage for all leased assets through partner insurance companies, required until contract termination.
• Registracija vozila (Vehicle Registration Services) In cooperation with vehicle registration intermediaries, OTP Leasing arranges convenient and fast vehicle registration services, allowing clients to complete the entire process at one location.
• Polovna vozila i mehanizacija (Used Vehicles and Machinery Inventory) Pre-owned vehicles and machinery available for leasing as an alternative to new purchases, accessible through OTP Leasing's inventory listings.

Quantifiable outcome

• 16.84% market share of total net leasing asset value in Serbia in 2024
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• RenaultcoreStrategic or Co-development PartnerExclusive partnership for Renault brand vehicles. OTP Leasing Srbija offers special promotional deals and additional benefits for Renault vehicles through this collaboration.
• NissancoreStrategic or Co-development PartnerExclusive partnership for Nissan brand vehicles. OTP Leasing Srbija offers promotional financing conditions for Nissan vehicles.
• DaciacoreStrategic or Co-development PartnerExclusive partnership for Dacia brand vehicles with special financing offers and additional customer benefits.
• Insurance Companies (Osiguravajuće kuće)supportingChannel Partner/ Reseller/ DistributorPartnership with insurance companies to provide mandatory casco insurance for leased assets. OTP Leasing acts as insurance representative to arrange comprehensive coverage for customers.
• Vehicle Registration IntermediariessupportingImplementation/ SI/ Consulting PartnerPartnership with intermediaries to provide vehicle registration services. Enables fast and affordable registration for leased vehicles as part of bundled service offering.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ALD Automotive: Global fleet-leasing and mobility incumbent present across Europe including the Western Balkans — offers vehicle leasing at scale but with broader corporate focus rather than the SME/retail focus of OTP Leasing Srbija.

Direct peers

• NLB Leasing Srbija: Leasing subsidiary of NLB Group in Serbia, providing financial leasing for vehicles and equipment — directly comparable in customer mix and product offering within the Serbian market.
• S-Leasing: Leasing subsidiary of a major Serbian bank offering financial leasing for vehicles and equipment to consumers and businesses — a direct domestic competitor with overlapping product set and customer segments.
• Raiffeisen Leasing Srbija: Serbian leasing subsidiary of Raiffeisen Bank, offering vehicle and equipment leasing — comparable in target market, distribution-via-bank model, and product breadth.
• Porsche Mobility (PCL): Captive leasing arm of Porsche Bank in Serbia, active in vehicle financing — direct peer in passenger-vehicle leasing with overlapping customer base and competitive OEM-driven offers.
• Intesa Leasing Srbija: Leasing arm of Banca Intesa in Serbia, serving individuals and businesses with vehicle and equipment financing — directly comparable in scale and product positioning.
• Erste Leasing Srbija: Captive lessor of Erste Group in Serbia, focused on vehicle and equipment leasing for retail and SME customers — directly competes in the same segments via a similar bank-distribution model.
• UniCredit Leasing Srbija: Captive leasing arm of UniCredit in Serbia, providing financial leasing for vehicles and equipment — direct competitor leveraging a similar bank-distribution model to serve legal entities and individuals.

Emerging players

• CA Auto Leasing Serbia: Independent captive auto-leasing operator in Serbia focused on dealer-channel financing — competes in the vehicle-leasing niche with a more concentrated dealer-partnership model.

Others

• OTP Leasing Hungaria: Sibling OTP Group leasing entity in Hungary with a closely related operating model — useful for benchmarking internal best practices and group-wide leasing economics, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/otp-leasing-srbija-d-o-o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTP Leasing Srbija d.o.o.