OTTO & SONS, INC.

What OTTO & SONS, INC. does

Otto & Sons, Inc. (doing business as Otto & Sons Nursery) is a family-owned plant nursery headquartered on a 38-acre property in Fillmore, California. Founded in 1975 by Otto and Jeanne Klittich, the business relocated and expanded from its original 2.5-acre site in Chatsworth to its current Fillmore operation, which produces over 130,000 plants across more than 700 varieties annually, with a specialization in container-grown roses (including Hybrid Tea, Floribunda, David Austin, Antique, Climbing, and Miniature varieties) and fruiting plants such as avocados. The operation is currently owned and managed by second-generation operators Scott and Cindy Klittich.

The company operates a dual-channel business model. The B2B wholesale channel supplies independent retail garden centers and landscape contractors throughout Southern California with plant material through a fast online ordering portal and delivery service (operating Monday through Friday). The B2C channel is a physical Garden Shop open Wednesday through Saturday (8am–4pm) that sells directly to home gardeners, complemented by Display Gardens (Formal, California Casual, and Cottage zones), seasonal educational events and seminars, and an online Rose Guide catalog with filtering capabilities. No software platform, mobile app, API, or AI capabilities are part of the offering.

The firm is a private, family-controlled corporation with no external funding, no parent company, and approximately 11 employees. Revenue is not publicly disclosed. The technology footprint consists of a commercial e-commerce ordering portal and a content-driven online catalog; the underlying product is horticultural rather than technological.

Name

OTTO & SONS, INC.

Legal name

Otto & Sons Nursery

Website

https://ottoandsons-nursery.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Otto & Sons Nursery is a family-owned plant nursery in Fillmore, California that grows over 130,000 plants across 700+ rose and fruiting plant varieties annually, supplying independent garden centers and landscapers via wholesale and selling directly to home gardeners through its retail garden shop.

Ownership category

akta.pro rank

Product category

Plant Nursery / Wholesale & Retail Horticulture

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Wholesale nursery plants
• Container garden roses
• Fruit trees wholesale
• Retail garden center
• Rose catalog supply

Headquarters

HQ city

Fillmore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Plant Material Sales: B2B wholesale sales of quality plant material including roses and fruiting plants to independent retail garden centers and landscapers throughout California. Commercial ordering available via fast online ordering system with delivery.
2. Retail Garden Shop Sales: Direct-to-consumer retail sales through the Garden Shop open Wednesday-Saturday for home gardeners purchasing plants, roses, and garden materials.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Otto & Sons Nursery is a family-owned wholesale and retail nursery that grows more than 130,000 plants annually, including over 700 rose varieties (Hybrid Tea, Grandiflora, Floribunda, Shrub, Groundcover, Antique, David Austin, Climbing, and Miniature), fruit trees such as avocado, and pollinator-friendly perennials on a 38-acre facility in Fillmore, California. The company sells these plants through a wholesale commercial ordering channel to independent retail garden centers and landscapers across Southern California, and directly to home gardeners through an on-site Garden Shop and Display Gardens.

Product overview

Otto & Sons Nursery is a family-owned plant nursery operating as a dual retail garden center and wholesale grower. The core product offering centers on roses with over 700 varieties and 130,000 plants annually, complemented by fruit trees and perennials. The company operates a retail Garden Shop open to the public (W-Sat 8-4) and serves commercial customers including independent garden centers and landscapers through wholesale ordering (M-F 8-4). The business also maintains Display Gardens as a visitor attraction with three themed zones. Additional offerings include an online Rose Guide with filtering capabilities and seasonal educational events. No formal software platform or API-based products exist.

Differentiator

Problem solved

Functional benefit

Products and services

• Roses (700+ Varieties) Over 700 varieties of container-grown roses including Hybrid Tea, Grandiflora, Floribunda, Shrub, Groundcover, Antique, David Austin, Climbing, and Miniature roses, with 130,000+ plants grown annually for sale to wholesale buyers (independent garden centers and landscapers) and retail customers via the Garden Shop.
• Fruit Trees

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Others

• Proven Winners: Multi-grower branded plant cooperative that markets annuals, perennials, and shrubs through a unified brand at retail. Comparable to Otto & Sons' branded rose positioning and retail pull-through, though operating at a national scale across a network of partner growers.

Direct peers

• Everde Growers: Large California-based wholesale nursery grower (formerly Hines Growers) supplying landscape and garden center channels across the Western US. Comparable to Otto & Sons' B2B wholesale motion with broader geographic reach, useful for benchmarking scale economics.
• Heirloom Roses: Oregon-based heritage and own-root rose specialist selling online and to retailers. Comparable to Otto & Sons' emphasis on antique, David Austin-style and unusual rose varieties rather than commodity hybrid teas, with overlapping enthusiast customer base.
• Star Roses and Plants: Pennsylvania-based wholesale grower specializing in roses and woody ornamentals sold to garden centers and landscape professionals. Directly comparable to Otto & Sons' rose-centric wholesale offering and similar customer mix of independent retailers and landscapers.
• San Marcos Growers: California wholesale nursery specializing in ornamental grasses, succulents, and unusual perennials supplied to landscape professionals. Comparable as a specialty California grower-wholesaler selling to landscape designers and independent retailers, with overlapping Mediterranean-climate plant expertise.
• Monrovia Nursery Company: California-based wholesale nursery grower supplying independent garden centers and landscapers with ornamentals and rose varieties. Closest direct peer to Otto & Sons' grower-wholesaler model operating in the same Southern California market with overlapping plant categories.

Broad incumbents

• Bailey Nurseries: Minnesota-headquartered national wholesale nursery grower with Endless Summer hydrangeas and a broad woody ornamental portfolio. Comparable to Otto & Sons as a grower-wholesaler serving independent garden centers, but operates at a much larger, multi-region scale and broader category set.
• David Austin Roses: English-bred premium rose brand sold across the US through independent garden centers and online. Comparable to Otto & Sons' distribution of David Austin cultivars, serving the same rose-enthusiast buyer and positioning against the same nursery channel.

Regional players

• Armstrong Garden Centers: California chain of retail garden centers carrying roses, fruit trees, and landscape plants with in-house landscaping services. Comparable to Otto & Sons' dual retail-plus-landscape-supplier motion in Southern California, with overlapping product categories and consumer base.
• Green Acres Nursery & Supply: Northern and Southern California retail garden center chain carrying ornamentals, roses, fruit trees, and landscape supplies. Comparable as a regional California garden center operator with overlapping plant assortment and home-gardener customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OttoandSonsNursery
• Facebookfacebook.com/OttoandSons
• Instagraminstagram.com/ottosroses
• LinkedInlinkedin.com/company/otto-&-sons-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTTO & SONS, INC.