Vereniging Oud Hoorn

What Vereniging Oud Hoorn does

Vereniging Oud Hoorn is a Dutch heritage preservation society (vereniging) founded in 1917 and headquartered in the Oost-Indisch Pakhuis building in Hoorn, North Holland. It preserves, documents, and disseminates the architectural and cultural history of Hoorn through a portfolio of recurring publications, educational events, and advocacy. Core offerings include the Kwartaalblad quarterly journal, a publication shop (Winkel), the jointly-governed Publicatiestichting Bas Baltus publishing foundation (est. 1994), and the Kennisbank/Beeldbank digital archives of historical photographs and documents. On-site and community services include guided city walks (Stadswandelingen), lectures, courses, exhibitions, and a physical library, supplemented by the 'Verhalen van Hoorn' podcast series.

The association's revenue model is built on three streams: recurring annual membership fees (which include home delivery of the quarterly journal), one-off publication and merchandise sales through the physical shop and partner bookstores, and donations/legacies including designations to the Stichting Vrienden van de Begraafplaats Keern. Members receive preferential pricing on most items; magazine back issues and books are priced from €2.50 to €34.95, with a special €50 numbered art-print series. The organization operates almost entirely on volunteer labor, with a board chaired by Jaap van der Hout and secretariat led by Matt Wever.

Its go-to-market is community-led, with no commercial sales motion in the traditional sense: members are acquired through civic engagement, walking events, lectures, and the reputation of the association's century-long record. Vereniging Oud Hoorn also functions as an advocacy body, holding seats on municipal commissions and pushing for heritage protections (most recently against demolition of the old Philips factory and for protected-cityscape status of the Eikstraat area). The association holds cultural ANBI status from the Dutch Tax Administration, conferring tax-deductibility on donations and reinforcing its standing as a cultural-sector nonprofit.

Name

Vereniging Oud Hoorn

Legal name

Vereniging Oud Hoorn

Website

https://oudhoorn.nl

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Vereniging Oud Hoorn is a Dutch heritage preservation society founded in 1917, serving Hoorn residents through a quarterly journal, publication sales, guided city walks, lectures, and advocacy for monument protection.

Ownership category

akta.pro rank

Product category

Cultural Heritage Preservation Services

NAICS

Historical Sites (712120), Libraries and Archives (51921)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Heritage preservation
• Cultural history
• Historical publications
• City walking tours
• Historical research

Headquarters

HQ city

Hoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Membership fees: Annual membership fees provide core recurring revenue for the organization. Members receive the quarterly magazine at their home address and enjoy reduced prices on publications.
2. Publication sales: Sale of books, quarterly magazines, and historical publications through the Oud Hoorn shop. Publications include works on Hoorn's history, architecture, and cultural heritage.
3. Donations and legacies: The organization accepts donations and legacies from supporters, with some contributions specifically designated for the Stichting Vrienden van de Begraafplaats Keern.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Vereniging Oud Hoorn is a heritage preservation society that documents, publishes, and advocates for the cultural and architectural heritage of Hoorn, Netherlands. It sells historical publications through its shop, publishes a quarterly journal and multi-series books, maintains digitized image and knowledge archives, organizes guided city walks and lectures, and represents heritage interests in municipal and provincial advisory bodies.

Product overview

Vereniging Oud Hoorn operates as a heritage society offering a portfolio centered on the preservation and documentation of Hoorn's historical and architectural heritage. The core offerings include the Kwartaalblad quarterly journal containing scholarly articles on local history, the Winkel (shop) selling publications, books, and heritage-related items, and the Publicatiestichting Bas Baltus publishing foundation producing multi-series historical publications. Digital offerings include the Beeldbank image database and Kennisbank knowledge bank with digitized books and archival materials. The association also provides in-person services such as Stadswandelingen (guided city walks), Lezingen (lectures), and maintains a physical library at the Oost-Indisch Pakhuis. Video content and podcast series complement the educational offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Publicatiestichting Bas Baltus: Publishing foundation established in 1994 for historical and architectural publications about Hoorn and surroundings
• Stichting Vrienden van de begraafplaats Keern

Products and services

• Kwartaalblad (Quarterly Journal) Quarterly journal of Vereniging Oud Hoorn containing articles on local history, architecture, heritage preservation, and Hoorn's cultural past. Members receive it at their home address; back issues available for purchase in the shop.
• Oud Hoorn Winkel (Publication Shop) Physical and online shop selling books, publications, mini facade stones, art prints, and magazine subscriptions related to Hoorn's history and heritage. Located at the Oost-Indisch Pakhuis.
• Publicatiestichting Bas Baltus Publications Multi-series historical and architectural publication programme covering Biographical, Architectural History, Sources, Cultural History, Houses, Historical, and Hoorn Stories series, produced through a jointly governed publishing foundation.
• Stadswandelingen (City Walks) Organized guided walking tours through Hoorn's historic city center, led by guides from Vereniging Oud Hoorn, covering various historical themes and neighborhoods.
• Lezingen (Lectures) Educational lectures on Hoorn's history, architecture, and heritage topics, offered as part of the association's activities.
• Bibliotheek (Library) The association's library containing books on Hoorn's history, categorized by subject including business life, church and faith, and education. Located at the Oost-Indisch Pakhuis building.
• Beeldbank (Image Database) Online image database containing historical photographs, documents, and visual materials related to Hoorn's history, accessible through the Kennisbank knowledge bank.
• Kennisbank (Knowledge Bank) Digital library containing books, quarterly journals, newspaper series, and audiovisual materials about Hoorn, many available as digital books.
• Verhalen van Hoorn (Video and Podcast Content) Video and audio content featuring personal recollections of older Hoorn, historical footage, interviews, and stories about buildings, people, customs and living conditions in Hoorn, including the 'Verhalen van Hoorn' podcast series.

Quantifiable outcome

• 312 participants in Poortjeswandeling city walk event
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stichting Vrienden van de Begraafplaats KeerncoreStrategic or Co-development Partner · 1 January 2019Foundation established in 2019 (with representatives from Vereniging Oud Hoorn, Kerkmeijer-de Regt Stichting, and Stichting Stadsherstel) to preserve the historical cemetery at Keern. Focuses on restoration of gravestones and maintaining the site.
• Stichting Kerkmeijer-de RegtcoreStrategic or Co-development PartnerVereniging Oud Hoorn has a board seat in this foundation. The foundation focuses on historical and architectural publications related to Hoorn.
• Publicatiestichting Bas BaltuscoreStrategic or Co-development PartnerJoint publication foundation established in 1994 with municipality Hoorn and Stichting Stadsherstel Hoorn. Produces historical and architectural publications about Hoorn. Vereniging Oud Hoorn is represented on the board.
• Stichting Stadsherstel HoorncoreStrategic or Co-development PartnerCity restoration foundation collaborating on heritage preservation and publication projects.
• Gemeente Hoorn (Municipality of Hoorn)coreStrategic or Co-development PartnerLocal government partner with board representation in Publicatiestichting Bas Baltus. The organization advocates to the municipality for heritage protection.
• Ruimtelijke Advies CommissieminorOthersMunicipal advisory body on spatial planning. Jaap van der Hout represents Vereniging Oud Hoorn.
• Adviescommissie naamgeving openbare ruimteminorOthersAdvisory commission on naming public spaces. Marjan Faber and Hieke Stapel represent Vereniging Oud Hoorn.
• Comité 40-45minorStrategic or Co-development PartnerCommittee focused on WWII remembrance in Hoorn. Collaborated on publication 'De Zwarte Bruid' about Jewish wartime experiences.
• Open Monumentendag HoornminorGTM or Marketing PartnerPartnership for Open Monumentendag (Open Monuments Day). Anja Morit represents Vereniging Oud Hoorn.
• Werkgroep Samenwerking Provinciale Niveau (Alkmaar en Haarlem)minorStrategic or Co-development PartnerProvincial-level working group collaboration with heritage societies in Alkmaar and Haarlem. Represented by Jaap van der Hout and Matt Wever.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Historische Vereniging Oud Leiden: Leiden's historical society, active in research, publications and preservation of the city's built heritage. Comparable as a city-focused Dutch heritage association with similar membership, publication and event activities.
• Stichting Oud Amsterdam: Long-established Dutch civic heritage society focused on preserving and documenting the historical, architectural and cultural heritage of Amsterdam. Operates a comparable model of publications, archives, walks, lectures and advocacy, making it the closest structural analog to Vereniging Oud Hoorn at a larger city scale.
• Stichting Stadsherstel Hoorn: Direct partner of Vereniging Oud Hoorn, also based in Hoorn and collaborating on heritage preservation and publication projects. Highly comparable because it operates in the same city, with overlapping board relationships and shared preservation mission.
• Vereniging Oud Utrecht: Utrecht heritage society dedicated to studying and preserving the city's history and architecture. Comparable through its mix of publications, walks, and heritage advocacy serving a single Dutch city.
• Historisch Genootschap Roterodamum: Rotterdam's historical society, publishing historical research, maintaining archives, and organizing heritage activities. Directly comparable as a city-focused Dutch historical society with similar publications, lectures, and preservation advocacy.

Regional players

• Stichting Oud Deventer: Heritage society focused on the history and architecture of Deventer. Comparable as a single-city Dutch heritage society, though operating in a different region (Overijssel rather than North Holland) and therefore not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OudHoorn
• LinkedInlinkedin.com/company/vereniging-oud-hoorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereniging Oud Hoorn