Oude Werf Hotel

Name

Oude Werf Hotel

Legal name

D'Ouwe Werf Hotel (Pty) Ltd

Website

https://oudewerf.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Wine country hospitality
• Historic boutique hotel
• Restaurant dining services
• Meetings and events venue

Headquarters

HQ city

Stellenbosch

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Room rental across multiple room categories (Cosy, Comfy, Plenty/Luxury, Deluxe, Superior) with free breakfast included. Revenue from nightly rates, with special promotions for direct bookings.
2. Restaurant Dining: On-site restaurant serving classic South African cuisine with breakfast, lunch, dinner, and special events. Additional revenue from themed dining events, wine pairings, and private dining.
3. Meetings and Functions: Dedicated meeting room (45 sqm) for private dining, small conferences, workshops, and presentations with in-venue catering options.
4. Special Packages and Events: Seasonal packages including Easter romance specials, Mother's Day celebrations, Heritage Month events, and wine tasting experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Oude Werf Hotel is a historic luxury boutique hotel located on Church Street in Stellenbosch, South Africa. The hotel operates as a single-property hospitality offering guest room accommodation across multiple tiers (Cosy, Comfy, Plenty/Luxury, Deluxe, Superior), an on-site restaurant serving classic South African cuisine with breakfast, lunch, dinner, and curated wine-pairing events, a dedicated 45 sqm meeting room for small conferences and private dining, and mobile in-room spa services. The property also offers seasonal special packages including Book Direct and Save and Stay 2-Nights and Save promotions.

Product overview

Oude Werf Hotel operates as a single-property luxury hotel offering integrated accommodation, dining, and event services. The core offering consists of guest room accommodation across five room categories (Luxury, Deluxe, Superior, Cosy, Comfy, Plenty), an on-site restaurant with all-day dining menus and curated events, a dedicated meetings/conference facility for up to 12 delegates, and mobile spa services. The hotel supplements its core services with seasonal special packages (Book Direct and Save, Stay 2-Nights and Save) and leisure activity coordination for the Stellenbosch Winelands region.

Differentiator

Problem solved

Functional benefit

Products and services

• Oude Werf Hotel Accommodation Hotel accommodation offering guest rooms across multiple tiers (Cosy, Comfy, Plenty, Deluxe, Superior) including complimentary Wi-Fi, breakfast, Nespresso coffee, secure parking, and access to spa services. Targeted at leisure travelers, couples, families, and business visitors to the Stellenbosch wine region.
• Oude Werf Restaurant and Dining On-site restaurant serving classic South African cuisine with breakfast, lunch, dinner, and snack menus. Includes themed dining events such as Wednesday Curry Nights and Wine and Dine pairing events. Features a vine-covered courtyard and large fireplace. Open to both hotel guests and walk-in diners.
• Meetings and Functions Dedicated 45 sqm meeting room accommodating up to 12 delegates boardroom-style, equipped with natural light, audio and projection facilities, Wi-Fi, and in-venue catering options. Used for private dining, small conferences, workshops, presentations, and corporate retreats.
• Spa Services Mobile spa treatments delivered in guest rooms, including manicures, pedicures, hot-stone massages, body wraps, and other treatments by fully qualified beauty therapists. Available to hotel guests.
• Stay 2-Nights and Save Package Seasonal accommodation package offering Best Available Rate for stays of two nights or more, typically available between April and August, with direct booking incentives.
• Book Direct and Save Package Direct booking promotion offering discounted Best Available Rates using promo code DIRECT, with flexible cancellation terms and inclusive parking, Wi-Fi, and taxes.

Quantifiable outcome

• 9.2/10 guest satisfaction score from British Airways Holidays Customer Excellence Award 2020
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bergzicht TrainingcoreStrategic or Co-development Partner · 1 October 2015Partnership with Bergzicht Training facility that offers basic skills training in professional cooking and service for those seeking employment in the hospitality industry. The hotel hires graduates from this program, including hiring Mavis Nogacado as permanent kitchen employee. Students are fully funded by donations.
• Stellenbosch Community Learning CentreminorStrategic or Co-development PartnerPartnership providing complimentary week-long Housekeeping courses to nine women seeking employment. Three graduates were offered permanent employment at the hotel.
• Tokara Wine EstateminorStrategic or Co-development PartnerPartnership for olive oil tasting events and tapas experiences at the hotel, featuring Tokara's award-winning extra-virgin olive oils.
• British Airways HolidayscoreChannel Partner/ Reseller/ DistributorTour operator partnership featuring Oude Werf in UK holiday packages. Hotel received British Airways Holidays Customer Excellence Award 2020 with 9.2/10 score based on customer reviews collected through Reevoo.
• Petousis Family HoldingscoreOthersParent company that owns Oude Werf Hotel along with sister properties The Vineyard Hotel (Newlands) and Townhouse Hotel (Cape Town CBD). Founded by Kitty and Francois Petousis, remains family-run business with professional board including new non-executive directors.
• Kleine Zalze WinesminorStrategic or Co-development PartnerWine partnership for events including Mother's Day specials, featuring Kleine Zalze wines paired with hotel restaurant menu.
• Neil Ellis WinesminorStrategic or Co-development PartnerWine partnership for Wine & Dine events featuring Ezra Lingeveldt with four-course paired dinners.
• Our Kids of the Cape FundminorOthersCommunity fund supported by hotel team and guests for vital upliftment projects in the Cape region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delaire Graff Estate: Delaire Graff is a luxury Stellenbosch wine estate hotel with on-site restaurant, spa, and Lodges. It targets the same premium international leisure and wine tourism segment as Oude Werf and is the most direct top-end competitor in the area.
• Babylonstoren: Babylonstoren is a Cape Winelands luxury hotel on a historic farm in the Franschhoek valley, offering farm-to-table dining, spa, and wine experiences. It competes for the same wine country luxury traveler as Oude Werf.
• Majeka House: Majeka House is a boutique hotel and spa in Stellenbosch with an on-site restaurant and emphasis on contemporary luxury. It is a direct competitor in the boutique accommodation and dining category within Stellenbosch.
• The Vineyard Hotel: The Vineyard Hotel is a sister property under Petousis Family Holdings in Newlands, Cape Town. It is the closest operational peer within the group, sharing leadership, sustainability, and sales functions, and competes for booking in the broader Cape Town luxury segment.
• Lanzerac Hotel & Spa: Lanzerac is a luxury historic wine estate hotel in Stellenbosch serving similar wine country leisure and corporate guests. It competes directly with Oude Werf for heritage-driven luxury stays, wine tourism, and on-site dining in the same sub-market.
• Coopmanhuijs Boutique Hotel: Coopmanhuijs is a historic boutique hotel on Stellenbosch's Church Street, just steps from Oude Werf. It targets the same heritage-loving leisure traveler and competes directly for central Stellenbosch weekend stays.
• Devon Valley Hotel: Devon Valley Hotel is a full-service hotel and function venue in the Stellenbosch winelands. It competes for wine country leisure travelers, weddings, and small corporate events much like Oude Werf's meetings and functions offering.
• Spier Hotel & Wine Farm: Spier operates hotel accommodation, restaurants, wine tastings, and conference venues on its Stellenbosch wine estate. It is a comparable heritage wine estate destination with multiple revenue streams (accommodation, dining, events) similar to Oude Werf's mix.

Regional players

• Twelve Apostles Hotel & Spa: The Twelve Apostles is a luxury full-service hotel in Camps Bay, Cape Town, that competes for international luxury and leisure travelers visiting the Western Cape. It is comparable in service level and target segment but operates in a different sub-region (Cape Town coast) rather than Stellenbosch wine country.
• Franschhoek Boutique Hotel (e.g., Leeu House / La Residence): Leeu Collection properties (Leeu House, La Residence) are boutique luxury hotels in the Franschhoek wine valley, near Stellenbosch. They compete for the same international wine country leisure traveler visiting the Cape Winelands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/siki06
• YouTubeyoutube.com/watch?v=5pDo8JoAOVg
• Facebookfacebook.com/OudeWerfHotel
• Instagraminstagram.com/sikiskafe
• LinkedInlinkedin.com/company/oude-werf-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oude Werf Hotel