Stichting Oud Geleerd Jong Gedaan | OGJG

What Stichting Oud Geleerd Jong Gedaan | OGJG does

Stichting Oud Geleerd Jong Gedaan (OGJG) is a Dutch charitable foundation (Stichting) established in 2014 and headquartered in Amsterdam at Nieuwe Herengracht 18. The organization operates an intergenerational knowledge-exchange model in which university students serve as volunteer lecturers (studentdocenten) delivering themed educational lectures (colleges) to senior citizens. Lecture topics span academic disciplines including neuroscience, ethics, art history, and artificial intelligence. Sessions are delivered in person at 286 partner locations across three Dutch provinces — Noord-Holland, Zuid-Holland, and Utrecht — and via an online channel that extends reach beyond the physical footprint. OGJG is recognized as a CBF "Erkend Goed Doel" and holds ANBI (Algemeen Nut Beogende Instelling) tax-exempt status.

The foundation operates without proprietary technology and does not describe a software platform, app, or AI system underpinning its service. Operational infrastructure is community-led: students are recruited as volunteers, partner organizations (care homes, libraries, healthcare providers such as Aafje, Amtelring, Cordaan, Zorghulp, Amsta de Werf, OBA, Bibliotheek Den Haag, Bibliotheek Rijn en Venen) provide venues and recruit senior participants, and the central foundation coordinates matching and impact measurement. OGJG employs 51 staff and is jointly led by directors-bestuurders Enny van Arkel and Ilse Nieuwland.

OGJG's revenue model combines donations and contributions with recurring college fees, supplemented by a "minimaregeling" subsidy scheme that subsidises participation for lower-income seniors. As of August 1, 2025, OGJG entered an administrative collaboration (bestuurlijke samenwerking) with Gouden Dagen, another Dutch senior-engagement organization. The foundation received a 2025 Appeltje van Oranje nomination from the Oranje Fonds, providing public visibility. Reported impact metrics include an 8.3/10 recommendation rating from activity coordinators, 96% of student lecturers reporting personal development through teaching, and 92% of seniors reporting that following colleges expanded their knowledge.

Name

Stichting Oud Geleerd Jong Gedaan | OGJG

Legal name

Stichting Oud Geleerd Jong Gedaan

Website

https://oudgeleerdjonggedaan.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Stichting Oud Geleerd Jong Gedaan (OGJG) is a Dutch non-profit foundation that connects university students as volunteer lecturers with senior citizens through educational colleges, operating across 286 partner locations in three provinces and online.

Ownership category

akta.pro rank

Product category

Intergenerational Educational Services

NAICS

Educational Services (611), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University- or College-Affiliated Senior Learning Programs (EDAAAMAC)

akta.pro secondary industry

Languages, Humanities & General Interest Lecture Series for Seniors (EDAAAMAJ)

Keywords

• Intergenerational education
• Senior learning programs
• Volunteer lectures
• Community education services
• Elderly enrichment programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and contributions: OGJG operates as a charitable foundation (ANBI status) relying on donations and public support. The organization offers a minimaregeling (subsidy scheme) for seniors to ensure accessibility.
2. College fees: Revenue generated from course/college fees charged to participants, with discounted rates available through the minimaregeling for seniors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OGJG organizes educational lectures ("colleges") delivered by university student volunteers to senior citizens, covering diverse academic topics such as the brain, ethics, art history, and artificial intelligence. Lectures are offered both online and on-site at 286 partner locations including care homes, healthcare organizations, and libraries across the Dutch provinces of Noord-Holland, Zuid-Holland, and Utrecht. The organization couples these lectures with a minimaregeling (subsidy scheme) to keep participation affordable for seniors.

Product overview

Stichting Oud Geleerd Jong Gedaan (OGJG) is a Dutch non-profit foundation that organizes educational lectures (colleges) for seniors, given by university students. The organization facilitates intergenerational knowledge sharing through both online and physical lectures held at partner locations across the provinces of North Holland, South Holland, and Utrecht. The core offering consists of thematic lectures covering diverse topics such as the brain, ethics, art history, and artificial intelligence, delivered by student volunteers who share their expertise with senior participants. OGJG serves as a matching platform connecting student teachers with senior audiences through partnerships with care organizations, libraries, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online colleges Online educational lectures (colleges) delivered by university student volunteers to senior participants, covering topics such as the brain, ethics, art history, and artificial intelligence. Available for remote participation across the Netherlands.
• On-location colleges (Op locatie) In-person educational lectures delivered by university student volunteers at 286 partner locations including care homes, healthcare organizations, and libraries across Noord-Holland, Zuid-Holland, and Utrecht. Topics span diverse academic disciplines and are attended by senior participants at the partner venue.

Quantifiable outcome

• 8.3/10 recommendation rating from activity coordinators
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, partner and minor.

• Gouden DagencoreStrategic or Co-development Partner · 1 August 2025Since August 1, 2025, Gouden Dagen has entered into a bestuurlijke samenwerking (administrative/strategic collaboration) with OGJG. This partnership combines OGJG's intergenerational college programs with Gouden Dagen's activities for seniors.
• AafjepartnerOthersHealthcare and care home organization that partners with OGJG to offer college courses to its residents.
• AmtelringpartnerOthersHealthcare and care home organization that partners with OGJG to offer college courses to its residents.
• Bibliotheek Den HaagpartnerOthersPublic library in The Hague that partners with OGJG to offer college courses to its members.
• CordaanpartnerOthersHealthcare organization that partners with OGJG to offer college courses to its clients/residents.
• Bibliotheek Rijn en VenenpartnerOthersPublic library that partners with OGJG to offer college courses to its members.
• ZorghulppartnerOthersHealthcare organization that partners with OGJG to offer college courses to its clients.
• OBA (Openbare Bibliotheek Amsterdam)partnerOthersAmsterdam Public Library that partners with OGJG to offer college courses to its members.
• Amsta de WerfpartnerOthersHas offered OGJG college courses for over 10 years. Topics include language, behavior, and psychology - recognizable aspects of life that appeal to residents.
• DiaconieminorOthersOGJG rents office space from Diaconie at a social rate, allowing more resources to be directed toward the mission.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Openbare Bibliotheek Amsterdam (OBA): OGJG partner that independently runs adult learning and senior programming in Amsterdam; relevant as both a current distributor and a potential direct competitor for senior educational programming in the Randstad.

Emerging players

• SeniorWeb: Dutch nonprofit offering digital-skills training and online learning content to seniors; overlap with OGJG on senior learning outcomes, with a more technology-focused curriculum.
• Studium Generale (Utrecht University): University-led lecture series for the general public at Dutch universities; comparable intellectual-stimulation format targeted at adult/senior audiences in the same Randstad region OGJG serves.

Broad incumbents

• KBO-PCOB: Largest Dutch senior association providing social, educational, and wellbeing programming; broader scope than OGJG but serves the same senior demographic with learning and social-connection activities.
• Humanitas (Nederlandse Vereniging Humanitas): Larger Dutch welfare nonprofit running volunteer-led programs including activities for seniors; comparable organizationally (volunteers, ANBI) and partially overlapping in senior-activities space.
• ANBO (Algemene Nederlandse Organisatie van Ouderen): Dutch senior membership organization offering education, wellbeing, and social programs; comparable audience and complementary service portfolio to OGJG's college offerings.

Direct peers

• Volksuniversiteit: Dutch popular-university network that delivers accessible lectures and short courses to broad adult audiences including seniors; directly comparable as a lifelong-learning lecture provider in the Netherlands.
• University of the Third Age (U3A): International movement providing peer-led lifelong learning to retirees; same target audience and lecture-based format as OGJG, and an instructive peer for cross-border replication.
• Gouden Dagen: Dutch nonprofit organizing cultural and social activities for seniors; now in administrative collaboration (bestuurlijke samenwerking) with OGJG since August 2025 and adjacent in mission and audience.
• HOVO Nederland (Higher Education for Older Adults): HOVO programs at Dutch universities offer accredited academic courses for seniors — the closest conceptual peer to OGJG, sharing the 'students teach seniors' learning model within a Dutch higher-education ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ogjggroep
• LinkedInlinkedin.com/company/stichting-oud-geleerd-jong-gedaan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Oud Geleerd Jong Gedaan | OGJG