Oulton Park Circuit

What Oulton Park Circuit does

Oulton Park Circuit is a motor racing venue located in Little Budworth, Cheshire, England, owned and operated by MotorSport Vision (MSV). Established in 1953 by the Mid-Cheshire Car Club on land previously used as a WWII army staging camp, the circuit is built into the natural contours of the Cheshire countryside and is widely regarded as one of the UK's most picturesque racing venues. The site spans 250 acres (including 70 acres of common land maintained at no charge for biodiversity) and offers three configurations: International (2.69 miles), Island (2.26 miles), and Fosters (1.66 miles). It hosts two annual rounds of the Bennetts British Superbike Championship, the historic Gold Cup meeting (HSCC-curated), and draws up to 35,000 spectators at major events such as the annual BTCC round.

The business operates an event-driven, multi-stream revenue model. Core streams include race event tickets (advance vs. gate pricing), car and motorcycle track days operated by MSV Trackdays and resold by third-party providers (Javelin, No Limits, GME), and corporate driving packages (TrackMaster, StageMaster). Adjacent revenue consists of raceday hospitality (Silver £120+VAT, Platinum £225+VAT), annual suite hire (from £7,400+VAT), trackside accommodation at Oulton Park Lodge, weddings and conferences at the Fogarty Moss Centre (up to 600 delegates, 500+ sqm exhibition space), camping, merchandise, earpiece radios, and 2026 season passes. Marketing is primarily direct via the website, ticket hotline (0344 225 4422), and on-site gate sales. The venue's official partnership is with Hyundai UK, whose i20 and electric INSTER models feature in driving experiences, signaling an EV transition in the experiential product.

Name

Oulton Park Circuit

Legal name

MotorSport Vision (MSV)

Website

https://oultonpark.co.uk

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Oulton Park Circuit is a privately operated motor racing venue in Cheshire, UK, owned by MotorSport Vision (MSV). It hosts championship racing, track days, corporate driving experiences, weddings, and conferences across three circuit layouts, serving motorsport enthusiasts, corporate clients, and private event customers.

Ownership category

akta.pro rank

Product category

Motorsport Venue Operations

NAICS

Racetracks (711212), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Motor racing circuit
• Motorsport events
• Track day experiences
• Corporate hospitality
• Event venue hire

Headquarters

HQ city

Little Budworth, Tarporley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Race Event Tickets: Primary revenue stream from admission tickets to race events, priced differently for advance vs gate purchase, with tiered pricing by age (adults, teens, seniors) and under-13 free admission.
2. Track Days: Revenue from car and bike track days operated by MSV Trackdays and third-party providers (Javelin, No Limits, etc.) who rent the circuit.
3. Corporate Driving Packages: TrackMaster and StageMaster corporate driving day packages at Oulton Park and Brands Hatch, including expert tuition, racing cars, and hospitality.
4. Suite Hire: Annual or per-event hire of hospitality suites (Old Hall suites) with panoramic circuit views, including ticket allocations for race meetings.
5. Weddings and Events: Wedding ceremonies, receptions, and private events held at the Fogarty Moss Centre with circuit backdrop.
6. Conferencing and Exhibitions: Conference facilities for up to 600 delegates plus 500+ sqm exhibition space in Fogarty Moss Centre.
7. Camping: On-site camping at race events with various pitch types including general, quiet area, trackside, reserved pitches, and RV/motorhome zones.
8. Merchandise: Sale of race programmes, souvenir merchandise, and MSV branded items through on-site shops and online.
9. Grandstand Seating: Premium grandstand seating (Knickerbrook, Old Hall, Lodge) available as upgrade at major events.
10. Hospitality Packages: VIP hospitality including Silver Hospitality (Sunday/Monday at Gold Cup) and Platinum Hospitality at BSB events, with catering included.
11. Season Passes: Full and half season passes offering maximum value across the racing season.
12. Oulton Park Lodge: Premium trackside accommodation rental within the historic Lodge building overlooking the circuit, available year-round.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Oulton Park Circuit is a motor racing venue in Little Budworth, Cheshire (UK) operating three circuit layouts (International 2.69 miles, Island 2.26 miles, Fosters 1.66 miles). It hosts race meetings, car and bike track days, corporate driving experiences, hospitality, weddings, conferences, and on-site camping and accommodation. The venue is operated by MotorSport Vision (MSV) and runs championships such as the Bennetts British Superbike Championship, the Gold Cup historic meeting, and a calendar of club racing events.

Product overview

Oulton Park Circuit is a motorsport venue operated by MotorSport Vision (MSV), offering a portfolio of racing and driving experiences. The core offering centers on race events across multiple championships (British Superbike, GT racing, historic racing) and track day experiences for both cars and motorcycles. Supporting products include corporate hospitality packages (TrackMaster, StageMaster, Suite Hire), venue hire for weddings and conferences, trackside accommodation at Oulton Park Lodge, and season passes. The venue features three circuit layouts (International 2.69 miles, Island 2.26 miles, Fosters 1.66 miles) and provides additional services including free WiFi, radio commentary systems, camping facilities, and vehicle display programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Race Events

Quantifiable outcome

• Up to 35,000 visitors attend the annual British Touring Car Championship round
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Hyundai UKminorGTM or Marketing PartnerOfficial partnership with Hyundai UK for motorsport activities. Hyundai vehicles used in driving experiences including Hyundai i20 and electric INSTER.
• Direct Solutions SecurityminorOthersSecurity partner working closely with Oulton Park leading up to and during event weekends to ensure safety of all attendees.
• Tracsis - Traffic ManagementminorOthersTraffic management partner working with Oulton Park during events to ensure smooth traffic flow and attendee safety.
• Jaguar Daimler Heritage TrustcoreStrategic or Co-development PartnerJDHT's dedicated national day event at Oulton Park featuring Jaguar car displays, heritage racing demonstrations, and special on-track demos including the 1988 Le Mans winning XJR-9 and rare XJR-15.
• PalmerSportcoreChannel Partner/ Reseller/ DistributorPalmerSport at Bedford Autodrome is MSV's flagship corporate driving event, promoted alongside Oulton Park as the ultimate corporate driving experience.
• Bennetts British Superbike ChampionshipcoreStrategic or Co-development PartnerBSB is regarded as the world's leading domestic bike championship, with Oulton Park hosting two rounds per year.
• BRSCC (British Racing and Sports Car Club)coreChannel Partner/ Reseller/ DistributorOrganizing club for various race events at Oulton Park including Formula Junior, Alfa Romeo Championship, and themed events.
• Historic Sports Car Club (HSCC)coreChannel Partner/ Reseller/ DistributorHSCC curates the signature Gold Cup historic racing event featuring single-seaters, GTs and much more.
• Classic Sports Car Club (CSCC)coreChannel Partner/ Reseller/ DistributorCSCC organizes the Jaguars at Oulton event and various racing championships at the venue.
• 750 Motor ClubminorChannel Partner/ Reseller/ DistributorOrganizing club for BMW Live event featuring BMW Club Car Racing Championship and various other club racing categories.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brands Hatch: Flagship MSV-operated UK circuit hosting British GT and Superbike events. Direct peer — same group, similar event portfolio, racing circuit business model, and shared corporate driving/hospitality infrastructure.
• Knockhill Racing Circuit: Scotland's only FIA-licensed motor racing circuit. Direct peer — independent UK circuit offering comparable car/bike track days, race events, and corporate driving experiences to a similar enthusiast segment.
• Bedford Autodrome: MSV-owned circuit home to PalmerSport corporate driving events. Direct peer — same ownership, complementary corporate driving experience business with shared operational platform.
• Donington Park: MSV-operated UK circuit hosting MotoGP and BTCC. Direct peer — sister venue within MSV group, offering the same racing, track day, and corporate product mix to overlapping UK motorsport audiences.
• Goodwood Motor Circuit: Historic West Sussex circuit hosting the Goodwood Revival and Festival of Speed. Direct peer — heritage racing venue with overlapping classic/historic motorsport audience and corporate hospitality positioning.
• Silverstone Circuit: UK's premier motorsport venue hosting F1 British Grand Prix, BTCC, and BSB. Direct peer — competing UK circuit chasing the same motorsport spectators, corporate hospitality budgets, and championship anchor events.
• Thruxton Circuit: Hampshire circuit hosting BTCC and BSB rounds. Direct peer — UK racing circuit competitor with similar BTCC/BSB anchor tenancy, track day operations, and corporate driving packages.
• Snetterton: MSV-operated Norfolk circuit hosting BSB and club racing. Direct peer — sister venue with identical event programming, ticketing, and corporate hospitality model.
• Cadwell Park: MSV-operated Lincolnshire circuit known for BSB and the 'Mountain' section. Direct peer — MSV sister circuit serving similar club racing, track day, and corporate customer segments.

Regional players

• Circuito de Navarra: MSV-operated Spanish circuit near Los Arcos. Regional peer — same group but geographically distinct, sharing operational know-how while competing in a different motorsport market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oulton-park-circuit

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oulton Park Circuit