Our Daily Planet
Our Daily Planet is an independent Washington, DC-based digital media outlet founded in 2011 that publishes a free daily email newsletter (M-F) covering environmental news and climate stories for environmentally-conscious consumers, supplemented by weekly opinion features and reader contributions.
- Company typePrivate
- Founded2011
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Our Daily Planet does
Our Daily Planet is an independent, privately-held digital media company founded in 2011 by Monica Medina and Miro Korenha and headquartered in Washington, DC. Its core product is a free daily email newsletter delivered Monday through Friday to environmentally-conscious consumers, covering climate change, wildlife, oceans, forests, energy, food, health, sustainability, and related topics in a concise format the company describes as 'the best ten minutes of your morning.' The newsletter is supplemented by 'Bright Ideas,' a weekly opinion piece authored by policymakers and experts; a Jobs Board for environmental employment; ODP Survey Results including the Green Consumerism Index; and branded merchandise.
The company is built on a low-overhead technology stack: a WordPress-based website serving as a content archive and subscription funnel, with email distribution handled through eepurl.com (a Mailchimp subscription service). Subscriber acquisition is driven by organic social media presence on Facebook, Twitter, and Instagram, plus a prominent subscribe CTA and word-of-mouth. The website also archives content across 14+ environmental categories including Air, Animals, Climate Change, Cosmos, Energy, Food, Forests, Health, Oceans, and Water.
The business model is freemium with reader-supported contributions rather than paid subscriptions or advertising. Readers can voluntarily contribute via a 'Contribute' button on the website, and the company sells branded merchandise. No institutional funding rounds, parent company, or disclosed revenue figures appear in the source data. With a team of 5 employees and most recent observable content dating to July 2019, the publication appears to be operating at very low or paused cadence, and the ownership and financial structure are not publicly disclosed.
Our Daily Planet firmographics
Firmographics- Name
- Our Daily Planet
- Legal name
- Our Daily Planet
- Website
- https://ourdailyplanet.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Our Daily Planet is an independent Washington, DC-based digital media outlet founded in 2011 that publishes a free daily email newsletter (M-F) covering environmental news and climate stories for environmentally-conscious consumers, supplemented by weekly opinion features and reader contributions.
- Ownership category
- akta.pro rank
Our Daily Planet industry classification
Industry- Product category
- Environmental News Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro industry
- Newsletters & Email-Based News Publishers (B2B/B2C)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)News, Politics & Current Affairs MagazinesMedia, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)Nature & Biodiversity Reporting (TNFD, natural capital)Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental ReportingNewsletter Publishing PlatformsMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)
Keywords
Our Daily Planet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Newsletter Subscription: Free daily email newsletter distributed Monday through Friday focusing on environmental news and climate stories. Revenue is implied to come from contributions/donations from readers and potentially advertising or sponsored content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Daily Newsletter |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Our Daily Planet product offering
Product offeringCore offering
Our Daily Planet publishes a free, weekday (Monday-Friday) morning email newsletter that curates environmental, climate, and sustainability news in a roughly 10-minute read, supplemented by weekly opinion pieces ("Bright Ideas"), a Jobs Board, reader survey results, and branded merchandise. The product is designed for environmentally engaged individual readers who want a single daily digest of curated headlines and human-interest/hero stories.
Product overview
Our Daily Planet is a single unified product: a daily morning email newsletter (M-F) focused on environmental news and climate change coverage. The core product is the Daily Email Newsletter, supplemented by 'Bright Ideas' (a weekly opinion piece from experts), a Jobs Board, Survey Results (including the Green Consumerism Index), and branded merchandise. The company covers stories across multiple environmental categories including Air, Animals, Climate Change, Cosmos, Energy, Food, Forests, Health, Land, Oceans, People, Politics, Sustainability, and Water.
Differentiator
Problem solved
Functional benefit
Products and services
- Our Daily Planet Newsletter
Quantifiable outcome
- Daily email newsletter delivered M-F focusing on environmental news and climate stories
Companies that use Our Daily Planet
Customer profileSegments1 record
Ideal customer profiles1 record
Our Daily Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Our Daily Planet partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Our Daily Planet competitors and assessment
Company assessmentOthers
- Politico: A major political news outlet. Adjacent peer because Our Daily Planet covers the politics of climate and environment, and Politico's energy and environment coverage overlaps with ODP's political-environmental reporting niche.
Direct peers
- Treehugger: A sustainability media outlet covering environmental news, green living, and climate topics. Direct peer as it publishes environmental content digitally for the same environmentally-conscious consumer audience.
- Heatmap: A paid climate and energy-focused newsletter and news outlet. Direct peer because it competes for the same environmentally-engaged reader audience via email newsletter distribution and covers overlapping topics (climate policy, energy, environment).
- Grist: An independent nonprofit environmental news outlet covering climate, justice, and sustainability. Direct peer because it serves the same environmentally-conscious reader audience with original reporting across overlapping environmental categories.
- Earther: An environmental news vertical under Gizmodo Media covering climate, wildlife, energy, and sustainability. Direct peer because it competes for the same environmentally-conscious reader with overlapping editorial categories.
- The Daily Climate: A daily environmental news digest delivered via email. Direct peer because of the near-identical daily-email-newsletter format and environmental news focus.
- Inside Climate News: An award-winning nonprofit news outlet dedicated to climate and energy journalism. Direct peer because it competes for the same climate-focused reader with serialized email content and in-depth environmental reporting.
- Drilled: A climate-focused investigative newsletter and podcast covering the fossil fuel industry. Direct peer because it targets the same environmentally-conscious subscriber with email-delivered serialized journalism on climate-related stories.
Regional players
- The Narwhal: A Canadian nonprofit environmental news outlet covering climate, energy, and biodiversity. Regional peer because it publishes environmental investigative journalism in a similar serialized digital format, though primarily serving a Canadian audience.
Broad incumbents
- The Guardian Environment: A major global news outlet with a dedicated environment vertical. Broad incumbent because it serves a much larger generalist audience but covers overlapping environmental topics and competes for share-of-attention among environmentally-engaged readers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Our Daily Planet social profiles
Digital presenceOur Daily Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Our Daily Planet leadership team
Management profileNumber of profiles
Profiles2 records
Our Daily Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Our Daily Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Our Daily Planet
What does Our Daily Planet do?
Our Daily Planet publishes a free, weekday (Monday-Friday) morning email newsletter that curates environmental, climate, and sustainability news in a roughly 10-minute read, supplemented by weekly opinion pieces ("Bright Ideas"), a Jobs Board, reader survey results, and branded merchandise. The product is designed for environmentally engaged individual readers who want a single daily digest of curated headlines and human-interest/hero stories.
Is Our Daily Planet a public or private company?
Our Daily Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Our Daily Planet founded?
Our Daily Planet was founded in 2011. It employs 1 to 10 people.
How does Our Daily Planet make money?
One revenue line is on record: newsletter Subscription.
Who are Our Daily Planet's main competitors?
Politico is listed as an others. Direct peers are Treehugger, Heatmap, Grist, Earther, The Daily Climate, Inside Climate News and Drilled. The Narwhal is listed as a regional player. The Guardian Environment is listed as a broad incumbent.
Does Our Daily Planet have an API?
No public API is recorded for Our Daily Planet.
What industry is Our Daily Planet in?
Our Daily Planet's product category is Environmental News Media. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513120 and its SIC code is 2721.