Our Vet
Our Vet is a family-owned network of 25 companion animal veterinary clinics operating inside PetO retail pet stores across Australia, providing primary care, surgery, diagnostics, and a Complete Care wellness membership subscription to individual dog, cat, and exotic pet owners.
- Company typePrivate
- Founded2007
- HeadquartersBrookvale, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Our Vet does
Our Vet (OurVet Pty Ltd ACN 126 436 628) is a family-owned network of 25 companion animal general practice veterinary clinics operating inside PetO retail pet stores across Australia, with the first clinic opened in Geelong, Victoria in 2007 and corporate headquarters in Brookvale, NSW. The business is a subsidiary of PetCo Animal Supplies Pty Ltd (ACN 087 944 161), the parent entity that also owns the PetO pet retail chain, with PetCo VetCo Pty Ltd and PetCo VetCo (NSW) Pty Ltd trading as OurVet. Clinics span Victoria (11 locations), Queensland (6 locations), New South Wales (2 locations), and the Australian Capital Territory (1 location), serving individual dog, cat, and exotic pet owners with full-service primary care including consultations, vaccinations, desexing, surgery and anaesthesia, digital X-ray, dental care, in-house pathology, and microchipping.
The service offering is anchored by the Complete Care wellness membership programme, offered in Silver and Gold annual subscription tiers that bundle consultations, preventive screenings, dental contributions, vaccinations, and discounts on products and services. The Gold tier, effective from 01/01/2025, includes unlimited vet consultations and 24/7 online veterinary consultations delivered through a partnership with VetChat Services Pty Ltd. Technology infrastructure includes IDEXX in-house blood laboratory equipment, IM3 dental suites with radiography, ultrasound, cytology and microscopy capabilities, and digital radiography across the network. Operational integrations include the ezyvet online booking platform, the GapOnly real-time pet insurance claims system (licensed from PetSure with The Hollard Insurance Company as underwriter), Debitsuccess for recurring direct-debit billing, and a Shopify-powered e-commerce storefront on ourvet.com.au.
OurVet generates revenue from fee-for-service clinical procedures, annual and monthly-direct-debit Complete Care membership subscriptions, retail pet product sales through the co-located PetO stores, and ancillary services enabled by the GapOnly insurance integration. Customer acquisition relies on retail foot traffic from the PetO parent network, the OurVet website and Google Ads digital presence, loyalty programmes including PetO Pals and Puppy & Kitten Club, and in-clinic promotion of the Complete Care membership by veterinarians and nursing staff.
Our Vet firmographics
Firmographics- Name
- Our Vet
- Legal name
- OurVet Pty Ltd ACN 126 436 628
- Website
- https://ourvet.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Our Vet is a family-owned network of 25 companion animal veterinary clinics operating inside PetO retail pet stores across Australia, providing primary care, surgery, diagnostics, and a Complete Care wellness membership subscription to individual dog, cat, and exotic pet owners.
- Ownership category
- akta.pro rank
Our Vet industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Preventive Care & Vaccination Clinics (HLAMAAAB), Dental & Oral Surgery Veterinary Clinics (HLAMAAAK)
Keywords
Where Our Vet is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices22 records
Markets served
Our Vet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Veterinary Consultation and Clinical Services: Fee-for-service revenue from consultations, vaccinations, surgeries, dental procedures, diagnostics (X-ray, ultrasound, blood tests), microchipping, desexing, and other medical services rendered at clinic visits.
- Complete Care Membership Subscriptions: Annual membership fees (Silver and Gold tiers) providing bundled consultations, preventive health benefits, dental contributions, and discounts. Fees are charged annually or in monthly direct debit instalments via Debitsuccess Pty Ltd. Cooling-off period of four weeks applies.
- Pet Products and Retail: Co-located within PetO retail pet stores, offering pet food, supplies, prescription diets, and pet care products. Revenue generated from retail product sales.
- GapOnly Insurance Claim Processing: Integration with pet insurance providers (PetSure/The Hollard Insurance Company) for on-the-spot claims assessment. While not a direct revenue stream, this service attracts customers and differentiates the clinic experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Complete Care Silver: 4 vet consultations, unlimited nurse consults, unlimited nail clips, $250 dental contribution, free microchipping, 10% discount on services/products, free health screen per annum, free vaccinations (dogs/cats), free puppy classes. |
| Subscription | Annual | Complete Care Gold: Unlimited vet consultations, 24/7 VetChat online vet access, $350 dental contribution, comprehensive health profile, IDEXX lymphoma blood profile, thyroid testing. |
| Other | Pay-as-you-go | Multi-pet discount programme |
| Other | Pay-as-you-go | Complete Care 10% discount on desexing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Our Vet product offering
Product offeringCore offering
Our Vet operates a network of 25 companion animal general practice veterinary clinics co-located inside PetO retail pet stores across Australia, offering consultations, vaccinations, desexing, surgery, dental care, X-ray and in-house laboratory diagnostics, and microchipping. The Complete Care wellness membership program bundles preventive services, consultations, dental contributions, and discounts into annual subscription tiers (Silver and Gold), with Gold members additionally receiving 24/7 VetChat online veterinary consultations.
Product overview
Our Vet is a family-owned network of 25 companion animal veterinary clinics across Australia operating inside PetO retail stores. The core offering is the Complete Care Wellness Program, a tiered annual membership (Silver and Gold tiers) providing bundled consultations, vaccinations, dental procedures, health screenings, and discounts. Individual clinic services include consultations, vaccinations, desexing, full surgery with anesthesia, digital X-ray diagnostics, dental care, in-house laboratory testing, and microchipping. The company also offers GapOnly for on-the-spot pet insurance claims processing and VetChat for 24/7 online veterinary consultations (available via Complete Care Gold).
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Care Wellness Program Annual wellness membership program offering tiered benefits (Silver and Gold) including veterinary consultations, vaccinations, dental procedure contributions, health screenings, and discounts on products and services for dogs and cats. Silver includes 4 consultations per year; Gold includes unlimited consultations and 24/7 VetChat access.
- Veterinary Consultations Comprehensive clinical examinations and medical consultations for pets, including nurse consultations for triage, nail clips, anal gland evacuation, dressing changes, and weight management.
- Vaccinations Core and non-core vaccination services for dogs, cats, rabbits, and ferrets, including puppy and kitten vaccination courses starting at 6-8 weeks of age and annual boosters.
- Desexing Surgical sterilization procedures for dogs, cats, and small pets including rabbits, guinea pigs, and ferrets, with pre- and post-operative pain relief and fluid therapy. Complete Care members receive 10% discount on desexing.
- Full Surgery and Anesthesia Complete surgical services including orthopaedic and soft tissue surgery, with dedicated anaesthetic monitoring, intravenous fluid therapy, and pre-anaesthetic blood testing.
- X-Ray Diagnostics Digital radiography services for assessing injuries, monitoring conditions, and diagnosing issues with bones, joints, lungs, heart, bladder, and other organs.
- Dental Care Dental examinations, scale and polish procedures, and treatment for dental disease performed under general anesthetic, including preventative dental care planning. Complete Care members receive dental procedure contributions ($250 Silver, $350 Gold).
- In-House Laboratory On-site pathology testing for rapid diagnosis of conditions including kidney disease, liver disease, diabetes, bladder infections, and anaemia, with results available within hours using IDEXX in-house blood laboratory equipment.
- Microchipping Implantation of microchips containing unique identification numbers for permanent pet identification, enabling lost pets to be reunited with owners. Free for Complete Care members.
- GapOnly Insurance Claims On-the-spot pet insurance claims processing service that assesses and calculates claims during the veterinary visit in approximately 6 minutes, allowing pet owners to pay only the gap amount immediately. Operated by PetSure with The Hollard Insurance Company.
- VetChat 24/7 online veterinary consultation service provided by VetChat Services Pty Ltd, enabling Complete Care Gold pet owners to consult with veterinarians remotely from home at any time.
Quantifiable outcome
- Complete Care Gold provides unlimited vet consultations (vs 4 per year for Silver), providing significant savings for pet owners with frequent vet visit needs.
- +2 more outcomes
Companies that use Our Vet
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Our Vet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Our Vet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VetChat Services Pty Ltd (ABN 96 616 786 997)coreVetChat Services provides 24/7 online veterinary consultations as a benefit of the Complete Care Gold membership. Available to Gold members from 01/01/2025. This partnership extends OurVet's service accessibility beyond clinic hours and physical locations, enabling pet owners to consult a vet online at any time.
- PetSure (Australia) Pty Ltd (ABN 95 075 949 923, AFSL 420183)corePetSure administers pet insurance products and owns the GapOnly trademark. Through GapOnly, OurVet is connected to a network of pet insurance providers. GapOnly reviews and calculates insurance claims in approximately 6 minutes while the pet owner is still at the vet, enabling on-the-spot gap payment.
- The Hollard Insurance Company (ABN 78 090 584 473; AFSL 241436)minorThe Hollard Insurance Company is the issuer of pet insurance products that are administered by PetSure through its Authorised Representatives and distribution partners, including OurVet clinics. Insurance products are issued by Hollard and administered via the GapOnly platform accessible at OurVet clinics.
- Debitsuccess Pty Ltd (ACN 095 551 581)minorDebitsuccess manages direct debit agreements for Complete Care membership fee collection. Members can pay their annual membership fee upfront or in equal monthly instalments on the anniversary of each month of the Term via direct debit from a bank account or credit card.
- PetCo Animal Supplies Pty Ltd (ACN 087 944 161)coreOurVet Pty Ltd ACN 126 436 628 is a subsidiary of PetCo Animal Supplies Pty Ltd ACN 087 944 161. OurVet is the veterinary service provider embedded within PetO retail pet stores operated by the parent company. This parent-subsidiary relationship is the foundational structure enabling OurVet's co-location distribution model.
- ezyvetcoreezyvet provides the online appointment booking platform used by OurVet. Each clinic has a unique ezyvet portal link. Customers must create an account to book appointments online. The booking links are accessible from the OurVet website and individual clinic pages.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Our Vet competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Our Vet social profiles
Digital presenceOur Vet compliance and trust
Trust signalCompliance1 record
Our Vet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Our Vet leadership team
Management profileNumber of profiles
Our Vet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Our Vet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Our Vet
What does Our Vet do?
Our Vet operates a network of 25 companion animal general practice veterinary clinics co-located inside PetO retail pet stores across Australia, offering consultations, vaccinations, desexing, surgery, dental care, X-ray and in-house laboratory diagnostics, and microchipping. The Complete Care wellness membership program bundles preventive services, consultations, dental contributions, and discounts into annual subscription tiers (Silver and Gold), with Gold members additionally receiving 24/7 VetChat online veterinary consultations.
Is Our Vet a public or private company?
Our Vet is a private company. It is classified as corporate owned and is currently operating.
When was Our Vet founded?
Our Vet was founded in 2007. It employs 51 to 100 people.
Where is Our Vet based?
Our Vet is headquartered in Brookvale, Australia, in the Oceania region.
How does Our Vet make money?
Four revenue lines are on record. Veterinary Consultation and Clinical Services are the primary driver. The others are complete Care Membership Subscriptions, pet Products and Retail and gapOnly Insurance Claim Processing.
Does Our Vet have an API?
No public API is recorded for Our Vet.
What industry is Our Vet in?
Our Vet's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMAAAB, Preventive Care & Vaccination Clinics. Its NAICS code is 54194 and its SIC code is 8011.