Outback Queensland Tourism Association

What Outback Queensland Tourism Association does

Outback Queensland Tourism Association is a small tourism industry body headquartered in Longreach, Queensland, Australia, operating the consumer-facing domain outbackqueensland.com.au. Based on its name, structure, and 9-employee headcount, it functions as a regional destination marketing organization (DMO) promoting tourism to the Outback Queensland region — likely aggregating and marketing regional tourism operators, attractions, and itineraries rather than selling direct tourism services itself. The association's typical operating model would involve membership dues from tourism operators, government and tourism-board grants, and cooperative marketing campaigns.

The source data provides no substantive detail on products, revenue model, pricing, customer segments, partnerships, leadership, technology stack, or financial performance. The corporate website returned only a captcha/loader page with no extractable company information, and the structured firmographic dataset shows empty fields across nearly all categories (revenue, founded year, company type, subsidiaries, ownership, management team, certifications, and social profiles). Consequently, the business model, funding sources, member roster, and competitive positioning cannot be verified from the available inputs.

For a PE/VC/M&A audience, the entity should be treated as a small non-equity (likely non-profit / industry association) entity with limited disclosed information. No acquisition, investment, or partnership signals are present in the input, and any inferences about financial scale are necessarily rough orders of magnitude based solely on headcount and location.

Name

Outback Queensland Tourism Association

Website

https://outbackqueensland.com.au

Company type

Private

Headcount range

1–10 employees

Short description

Outback Queensland Tourism Association is a small 9-employee regional tourism body based in Longreach, Queensland, Australia, that promotes the Outback Queensland destination via its website outbackqueensland.com.au.

Ownership category

akta.pro rank

Product category

Tourism Marketing

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Regional tourism marketing
• Destination promotion
• Visitor information
• Tourism industry association
• Outback travel

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Outback Queensland Tourism Association is a regional tourism body that promotes and markets Outback Queensland as a travel destination to visitors. It operates a consumer-facing website (outbackqueensland.com.au) to support destination awareness and visitor information, and serves as an industry association representing tourism operators in the Outback Queensland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Outback Queensland tourism website

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Tourism Tasmania: State tourism body marketing Tasmania as a destination. Comparable in mandate, funding model, and competitive role within the Australian regional tourism ecosystem.
• Destination NSW: State-level tourism and events agency for New South Wales, including outback NSW. Comparable as a state destination marketing organisation promoting regional Australia to domestic and international markets.
• South Australian Tourism Commission: State tourism body marketing South Australia, including the Flinders Ranges and outback. Comparable structure, funding model, and mandate to attract visitors to regional and outback areas.
• Tourism and Events Queensland: The state-level destination marketing organisation for Queensland. Directly comparable as the parent-tier body that co-funds and coordinates regional tourism bodies including Outback Queensland Tourism Association.
• Visit Victoria: State tourism body for Victoria. Comparable structure and function, with shared competitive context in the Australian domestic drive-tourism market.
• Tourism Western Australia: State-level DMO for Western Australia, including the Kimberley and outback regions. Comparable in promoting remote/regional destinations and competing with Queensland for international and interstate visitors.
• Tourism NT (Northern Territory): The statutory authority marketing the Northern Territory, including the Red Centre. A comparable outback-focused destination marketing organisation competing for the same visitor pool and federal co-funding.

Direct peers

• Tourism Tropical North Queensland: A regional tourism organisation promoting Tropical North Queensland (Cairns, Great Barrier Reef). Directly comparable in mandate, structure, and function as a sub-state destination marketing body operating under Tourism and Events Queensland.
• Australia's Red Centre: Regional tourism marketing body for the Red Centre region of the Northern Territory (Uluru, Alice Springs). Direct peer in promoting remote outback experiences to international and domestic travellers.
• Australia's North West (Kimberley): Regional tourism body promoting the Kimberley and North West WA. Direct peer in destination marketing for remote, nature-based, and outback tourism in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/outbackqueensland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outback Queensland Tourism Association