Outdoor and Country

What Outdoor and Country does

Outdoor and Country is a UK-based multi-channel retailer of premium country lifestyle clothing, footwear, and accessories, founded in 1998 and headquartered in Newcastle, Staffordshire. The company operates an owned e-commerce platform localised across five European markets — the United Kingdom, Ireland, France, Germany, and Italy — alongside a bricks-and-mortar retail network that includes six branded Barbour stores, making it an authorised Barbour outlet with the widest online Barbour range available. Its catalogue spans men's, women's, and children's apparel, footwear (boots, wellies, shoes), bags, accessories, dog products, and sport and leisure equipment, sourced from a curated portfolio of premium British heritage brands (Barbour, Hunter, Fairfax & Favor, Schoffel, Holland Cooper, Joules, Musto) and international labels (Le Chameau, R.M. Williams, Fjällräven, Dubarry, YETI, Timberland).

The business operates on a direct-to-consumer retail model with single-transaction pricing, periodic promotional sales (up to 50% off in dedicated sale sections), free UK delivery above £45, a 90-day returns policy, and PayPal Pay in 3 as a payment flexibility option. Customer service is positioned as a key differentiator, delivered across phone, email, live chat, and social media with expert advice on fit and sizing. The company targets four overlapping consumer segments: urban professionals and country enthusiasts, country sports participants, families, and gift shoppers, supported by marketing across email, organic social (Facebook, Instagram, YouTube), a blog, and SEO-optimised category pages. Outdoor and Country is privately held and operates under the Cohesion Retail Group umbrella.

Name

Outdoor and Country

Legal name

Outdoor and Country

Website

https://outdoorandcountry.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor and Country is a UK-based multi-channel retailer selling premium British and international country lifestyle clothing, footwear, and accessories through localised e-commerce sites across five European markets and six branded Barbour retail stores.

Ownership category

akta.pro rank

Product category

Country Lifestyle Apparel and Footwear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor & Adventure Multi-Category Retail (CRAMABAB)

akta.pro secondary industries

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Premium country clothing
• Country footwear retail
• Barbour authorised stockist
• Heritage lifestyle apparel
• Outdoor leisure wear

Headquarters

HQ city

Newcastle, Staffordshire

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail: Direct-to-consumer online sales of clothing, footwear, and accessories through owned e-commerce platform. Single-transaction model with standard retail pricing, occasional promotional discounts.
2. Retail Store Sales: Bricks-and-mortar retail store sales across multiple physical locations including six dedicated Barbour branded stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Outdoor and Country is a multi-channel retailer selling premium British country lifestyle clothing, footwear, and accessories through its own e-commerce platform and a network of physical retail stores. The product range spans men's, women's, and children's clothing, boots and wellies, bags, sport and leisure equipment, dog products, and gift cards, sourced from a curated portfolio of premium heritage brands led by Barbour.

Product overview

Outdoor and Country is a UK-based award-winning lifestyle clothing and footwear retailer operating both online and through bricks-and-mortar retail stores. The company offers a curated portfolio of premium British brands (Barbour, Hunter, Fairfax & Favor, Musto, Holland Cooper, Joules, Schoffel) alongside international brands (Aigle, Gant, Timberland, Le Chameau, R.M. Williams, Fjällräven, Dubarry). The product offering centers on four core categories: Men's Clothing, Women's Clothing, Footwear (boots, wellies, shoes), and Accessories (bags, headwear, fragrances). Additional categories include Kids' Clothing, Dog Products, and Sport & Leisure equipment spanning walking, hiking, country sports, camping, water sports, and snow sports. Barbour products represent a flagship offering, with Outdoor and Country operating as an authorised Barbour outlet with six dedicated Barbour branded stores. The company also sells proprietary Gift Cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing Full range of men's clothing including coats, jackets, shirts, tops, trousers, jeans, gilets, waistcoats, knitwear, hoodies, sweatshirts, shorts, swim shorts, underwear, and nightwear for consumers seeking premium country and lifestyle apparel.
• Women's Clothing Full range of women's clothing including coats, jackets, shirts, tops, gilets, waistcoats, legwear, dresses, skirts, knitwear, hoodies, sweatshirts, and nightwear for consumers seeking premium country and lifestyle apparel.
• Footwear Comprehensive footwear selection including boots, wellies, slippers, sandals, shoes, trainers, slides, flip flops, boot trees, gaiters, boot jacks, insoles, and footwear care products for country, outdoor, and everyday wear.
• Bags and Accessories Accessories including headwear, bags, luggage, care and cleaning products, purses, wallets, scarves, sunglasses, socks, belts, braces, drinkware, umbrellas, towels, blankets, ties, cufflinks, fragrance, gloves, and handkerchiefs.
• Kids' Clothing Children's clothing including coats, boys' clothing, girls' clothing, accessories, gilets, shirts, tops, footwear, trousers, shorts, hoodies, sweatshirts, and sale items for families seeking country-style apparel for children.
• Dog Products Dog accessories including leads, collars, harnesses, beds, coats, toys, bags, packs, safety gear, bandanas, bow ties, grooming products, buoyancy aids, jumpers, bowls, and sale items for pet owners.
• Sport and Leisure Sport and leisure equipment including festival essentials, walking and hiking gear, country sports equipment, camping equipment, picnicware, water sports gear, bushcraft equipment, travel accessories, ski and snowboard equipment, van life accessories, swimwear, cycling gear, running accessories, skate equipment, and yoga and Pilates equipment.
• Gift Cards Outdoor and Country gift cards available for purchase as gifts for use across the retailer's product range.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BarbourcoreChannel Partner/ Reseller/ DistributorAuthorised Barbour stockists offering the full range of Barbour products backed by Barbour's legendary product guarantee. Operates six dedicated Barbour branded retail stores alongside extensive online range, providing the widest selection of Barbour products available anywhere. Customer services team provides expert advice on fit, sizing, and collection recommendations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mountain Warehouse: UK multi-category outdoor and country retailer with large physical store estate and broad e-commerce offering across hiking, camping, and country apparel — overlaps significantly in customer base and product categories though positioned at more accessible price points.
• Trespass: UK outdoor retailer with multi-channel presence and broad country/outdoor apparel and footwear range — directly comparable product categories and customer, though typically positioned at lower price points.
• Cotswold Outdoor: UK outdoor retailer with multi-channel presence selling premium outdoor and country brands including Barbour, Musto, and Dubarry — directly comparable assortment and customer, with overlapping branded store operations.
• House of Bruar: Scottish multi-category country lifestyle retailer selling premium British heritage brands including Barbour, Hunter, and Dubarry via both retail store and e-commerce — directly comparable assortment, customer, and multi-channel model to Outdoor and Country.
• Rohan: UK heritage outdoor clothing retailer focused on technical country and travel apparel with both own-brand and multi-brand lines — comparable target customer, premium positioning, and multi-channel retail model.
• Country Attire: UK-based online country clothing and footwear retailer offering premium heritage brands like Barbour, Le Chameau, and Dubarry — competes directly for the same customer segment with similar multi-brand marketplace positioning.
• Blacks (Outdoor Retailer): UK outdoor and country retailer (part of JD Sports Fashion group) operating high street stores and e-commerce selling outdoor apparel, footwear, and equipment from premium and mainstream brands — overlaps in customer and category mix.

Broad incumbents

• John Lewis & Partners: UK department store retailer with broad assortment including outdoor/country apparel, footwear, and accessories from premium brands including Barbour — a broader incumbent competing for similar premium customer spend.
• Barbour: The flagship brand Outdoor and Country is authorized to sell, with growing direct-to-consumer stores, concessions, and e-commerce — overlaps as both supplier and competitive channel for the same products.

Emerging players

• Holland Cooper: Premium British heritage-inspired country apparel brand sold through Outdoor and Country and growing its direct-to-consumer channel — represents the dual identity of both brand partner and competitive D2C threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/OutdoorandcountryCoUk
• Facebookfacebook.com/outdoorandcountry
• Instagraminstagram.com/outdoorandcountry
• LinkedInlinkedin.com/company/outdoor-and-country

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor and Country