Out Front Theatre Company

What Out Front Theatre Company does

Out Front Theatre Company is a 501(c)(3) non-profit performing arts organization founded in 2016 and headquartered at 999 Brady Ave NW in Atlanta, Georgia. The company is identified in source material as Georgia's only theatre dedicated to LGBTQIA+ storytelling, producing main-stage musicals and plays (including Hairspray, Kinky Boots, The Prom, and Once Upon a One More Time), cabaret and festival programming via The Triangle Cabaret and Lavender Fest, and recurring special events such as Musical Mondays Piano Bar and Werk of Art. Revenue is generated through five streams: single and subscription ticket sales (main-stage $15–$45, education $5–$10, special events $25–$35), tiered tax-deductible donations in six named levels from $1 to $5,000+, merchandise sold via an online storefront, venue rentals to outside organizations, and event-level corporate sponsorships.

The organization operates with approximately 7 staff members led by Founder and Producing Artistic Director Paul Conroy, supported by a General Manager, Associate Artistic Director, Director of Marketing & Communications, and interim production and patron-services managers, with a Board of Directors chaired by Ivette LopezFreeman. Distribution is hybrid — on-site box office plus the OvationTix self-serve ticketing platform for direct consumer sales, with a Noble mobile app for in-seat concessions ordering. Customer segments include the LGBTQIA+ community and allies (primary), general theatre enthusiasts, individual donors across six giving tiers, and young performers served through the Young Professional Performers Series education program; a paid, year-long apprenticeship program in acting and directing/stage management is scheduled to launch in 2026.

The company is a founding member of both the Atlanta Queer Arts Alliance (AQuAA) and the national Queer Theatre Alliance (QTA), and was selected as the 2022 Atlanta Pride Grand Marshal. It has produced nine full seasons, with Hairspray (2024) holding the internal record for most profitable production after succeeding Kinky Boots (2022), which played to a completely sold-out run. No revenue figures, funding rounds, patents, or AI/ML capabilities are disclosed in the source material.

Name

Out Front Theatre Company

Legal name

Out Front Theatre Company

Website

https://outfronttheatre.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Out Front Theatre Company is a 501(c)(3) non-profit founded in 2016 in Atlanta, Georgia, operating Georgia's only theatre dedicated to LGBTQIA+ stories, producing main-stage productions, festivals, education programs, and community events for queer audiences and allies.

Ownership category

akta.pro rank

Product category

Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• LGBTQIA+ theatre productions
• Performing arts education
• Community performing arts
• Queer theatre programming
• Theatrical venue rentals

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single tickets, season tickets, and group tickets to theatrical productions and special events
2. Donations and Fundraising: Tax-deductible donations at multiple giving levels (Dorothy $5000+, Rose $2500-$4999, Blanche $1000-$2499, Sophia $500-$999, Miles $100-$499, Stan $1-$99). Includes Sclucies Club membership perks.
3. Merchandise Sales: Online store selling branded merchandise including t-shirts, hoodies, leggings, mugs, flip-flops, and tote bags
4. Space Rental: Rental of theatre space to outside organizations for events and productions
5. Sponsorships: Corporate sponsorships for specific productions and events

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Out Front Theatre Company produces and presents LGBTQIA+-focused theatrical productions, including full-scale musicals and plays on its Main Stage, alternative cabaret and drag performances under The Triangle Cabaret, the annual Lavender Fest queer performance festival, and educational programs through the Young Professional Performers Series. Supplementary offerings include special events (Musical Mondays Piano Bar, Werk of Art, Disco Car Wash), an online merchandise store, season subscriptions, venue rentals, and a concessions-ordering mobile app, all serving LGBTQIA+ artists, audiences, students, and donors in Atlanta and the broader Southeast.

Product overview

Out Front Theatre Company operates as a multi-faceted performing arts organization offering a portfolio of products and services centered on LGBTQIA+ storytelling through theatre and the performing arts. The core offerings include Main Stage theatrical productions featuring musicals and plays with LGBTQIA+ themes, supported by The Triangle Cabaret for alternative performance formats and Lavender Fest as the Southeast's premier queer performance festival. The company provides education programming through its Young Professional Performers Series and summer camps, plus a paid Apprenticeship Program launching in 2026. Supplementary offerings include special events like Musical Mondays Piano Bar and Werk of Art, merchandise through its online store, season ticket subscriptions, venue rentals, and a concessions ordering mobile app. The organization also operates philanthropic programs including tax-deductible donations and corporate sponsorships to support its mission.

Differentiator

Problem solved

Functional benefit

Brands

• The Triangle Cabaret: A cabaret program at Out Front Theatre Company that expands and explores art forms and elevates artists with community events and performances.
• Lavender Fest
• Young Professional Performers Series

Products and services

• Main Stage Productions Full-scale theatrical productions including musicals and plays featuring LGBTQIA+ stories, such as Hairspray, Kinky Boots, The Prom, and Once Upon a One More Time (Britney Spears musical). Targeted at LGBTQIA+ audiences, allies, and general theatre-goers in the Atlanta and Southeast market.
• Education Program (Young Professional Performers Series) Theatre education programming for students from elementary through high school, including after-school classes, summer camps, internships, and school productions under the Young Professional Performers Series. Targeted at students in the Atlanta metro area.
• The Triangle Cabaret An expanding and exploring art forms program featuring community events and performances that strengthen Out Front's mission, including drag shows, cabarets, and performances.
• Lavender Fest Southeast's premier celebration of queer performance featuring five days of bold storytelling, unforgettable performances, and vibrant community. Includes nine one-of-a-kind productions spanning theatre, comedy, drag, and solo performance.
• Musical Mondays Piano Bar Weekly piano bar event featuring Broadway showstoppers, pop anthems, and live singing performances for patrons.
• Werk of Art Drag-and-draw night featuring drag queens and artistic figure drawing sessions with cocktails and creative activities.
• Disco Car Wash Car wash fundraiser event benefiting Out Front Theatre Company and Voices of Note, featuring food, drinks, and DJ music.
• Venue Rentals Rental of Out Front Theatre's performance space and lobby gallery for external events, meetings, and performances.
• Apprenticeship Program Paid, year-long apprenticeship launching in 2026 to prepare early career artists for professional theatre careers, including acting and directing/stage management tracks.
• Noble App (Concessions Ordering) Mobile app for pre-ordering concessions and having them delivered directly to seats during performances.
• Merchandise Store Online merchandise store featuring branded apparel including t-shirts, hoodies, leggings, mugs, flip-flops, and tote bags with Out Front Theatre Company branding and PRIDE themes.
• Season Ticket Subscriptions Annual subscription package offering access to all Main Stage productions in the 2026-2027 season, including exclusive offers, discounts, and invitations to special events.
• Once Upon a One More Time Britney Spears jukebox musical released as part of the 2026-2027 Main Stage season, with tickets priced at $40 / $45.
• Liza's Chistmaz with a Z: A Gay Fantasia on Holiday Themes Holiday-themed LGBTQIA+ cabaret production, part of the 2026-2027 season, with tickets priced at $45.
• Lipstick Queer-themed theatrical production, part of the 2026-2027 season, with tickets priced at $30 / $35.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Atlanta Queer Arts Alliance (AQuAA)coreStrategic or Co-development PartnerOut Front Theatre Company is a founding member of AQuAA, working collaboratively with other queer arts organizations in the Atlanta area to strengthen the LGBTQIA+ arts community.
• Queer Theatre Alliance (QTA)coreStrategic or Co-development PartnerOut Front Theatre Company is a founding member of QTA, a national consortium of LGBTQIA+ theatre organizations from coast to coast, working to advance queer theatre across the United States.
• Voices of NoteminorStrategic or Co-development PartnerPartner organization for events including Disco Car Wash fundraiser. Out Front hosts events for other arts non-profits like Voices of Note.
• Out on FilmminorStrategic or Co-development PartnerOut Front opens its doors to partner organizations; has hosted events for Out on Film.
• The Gathering Place ChurchminorStrategic or Co-development PartnerReligious community organization welcomed into Out Front's space for events.
• Atlanta Gay and Lesbian Chamber of CommerceminorStrategic or Co-development PartnerCivic organization welcomed for meetings at Out Front's venue.
• Cobb County Pride AllianceminorStrategic or Co-development PartnerRegional pride organization that held Pride Prom at Out Front's venue.
• Atlanta PrideminorStrategic or Co-development PartnerCivic organization welcomed for meetings at Out Front's venue.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• True Colors Theatre Company: Atlanta-based regional theatre focused on stories of the African diaspora. Operates in the same city, similarly sized, and competes for the same local donor and audience base, but with a different identity-driven mission.
• Horizon Theatre Company: Intimate Atlanta theatre producing a season of contemporary plays with a focus on community storytelling. Operates in the same Atlanta market as Out Front with overlapping audience and donor segments.
• 7 Stages: Atlanta-based alternative performing arts venue producing experimental, international, and devised work. Comparable to Out Front as a small Atlanta nonprofit theatre producing beyond the mainstream, but with a different artistic lens.
• Actor's Express: Intimate Atlanta-based professional theatre company producing a season of contemporary plays and musicals. A regional competitor in the same city, sharing donor and audience pools with Out Front, though broader in programming scope.
• Aurora Theatre: Professional regional theatre in the Atlanta metro area (Lawrenceville) producing a full season of plays and musicals. Comparable in scale and nonprofit model, but geographically adjacent rather than directly competitive.

Direct peers

• Buddies in Bad Times Theatre: Toronto-based theatre company focused on queer performance and new works, often cited as a benchmark for LGBTQIA+ regional theatre operations. Comparable in mission and community-anchored nonprofit model to Out Front.
• The Celebration Theatre: Long-running Los Angeles theatre dedicated to LGBTQIA+ stories and artists, producing plays and musicals with community programming. Closely mirrors Out Front's mission, regional scope, and LGBTQIA+ dedicated identity.
• Diversionary Theatre: San Diego's LGBTQIA+ focused performing arts organization producing mainstage productions, new works, and community programs. Directly comparable to Out Front in mission, niche focus, and multi-stream nonprofit model.
• The New Group: New York Off-Broadway theatre producing new plays and musicals with a strong emphasis on diverse and LGBTQIA+ voices. Comparable to Out Front as a producing organization programming contemporary work with diverse casting.

Broad incumbents

• Alliance Theatre: Atlanta's largest regional theatre, producing a full season of plays and musicals. As a fellow Atlanta-based theatre, it competes for audiences, donors, and corporate sponsors, while offering a much broader programming slate than Out Front's LGBTQIA+ focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outfronttheatre
• Facebookfacebook.com/outfronttheatre
• Instagraminstagram.com/outfronttheatre
• LinkedInlinkedin.com/company/outfronttheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out Front Theatre Company