Outré Gallery

What Outré Gallery does

Outré Gallery is a Melbourne-based contemporary art gallery established in 1990, operating two physical retail locations — a headquarters at 249-251 Elizabeth Street and a second gallery at 319 Smith Street in Fitzroy — alongside a direct-to-consumer Shopify e-commerce storefront at outregallery.com. The gallery specializes in the New Contemporary movement, representing over 100 international and Australian artists including James Jean, Mark Ryden, Shepard Fairey, Audrey Kawasaki, Andy Kehoe, and Shag, with a curatorial focus on lowbrow and pop surrealism art styles. Its product portfolio spans limited edition prints ($79 to $1,995 AUD), original one-off artworks ($1,200 to $34,400+ AUD), gift vouchers ($25 to $2,000 AUD), and in-house art books published under the Outré Press subsidiary ($25 to $325 AUD).

The company operates on a transactional direct-to-consumer revenue model with three primary streams: one-time sales of original artworks and limited edition prints, professional custom framing services, and gift voucher sales. Distribution combines Melbourne physical retail with a global e-commerce channel that accommodates international collectors via manual order processing. Marketing is conducted through organic channels — Facebook, Instagram, an artist interview blog, exhibition announcements, and an email newsletter — with no disclosed paid acquisition, advertising spend, or institutional sales motion. There is no publicly disclosed revenue figure, no funding history, and no management team visibility; ownership appears to be private and bootstrapped, with 1-10 employees. Technology infrastructure is limited to the Shopify e-commerce platform with no AI/ML capabilities, proprietary features, or third-party integrations beyond standard e-commerce functionality.

Name

Outré Gallery

Legal name

Outré Gallery

Website

https://outregallery.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Outré Gallery is a Melbourne-based contemporary art gallery operating two physical locations and a Shopify e-commerce store, selling original artworks, limited edition prints, art books, and gift vouchers from 100+ international and Australian New Contemporary artists to individual collectors and gift buyers.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945), Miscellaneous Publishing (2741)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Contemporary art gallery
• Limited edition prints
• Original artworks
• Custom framing services
• Art book publishing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Art Sales: One-time sales of original artworks, limited edition prints, and books published under Outré Press. Products range from affordable prints ($115 AUD) to high-value original artworks (up to $34,400+ AUD).
2. Gift Vouchers: Digital gift vouchers available in denominations from $25 to $2,000 AUD, redeemable via website and in-gallery.
3. Custom Framing Services: Bespoke framing service offered to customers purchasing artworks, with custom framing options and framing style consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Outré Gallery is a Melbourne-based contemporary art gallery that sells original one-off artworks, limited edition prints, and art books (published in-house under Outré Press) by more than 100 international and Australian artists in the New Contemporary movement. It operates two physical retail galleries in Melbourne (Elizabeth Street and Smith Street, Fitzroy) and an e-commerce website selling directly to individual collectors. The gallery also provides bespoke custom framing services for purchased artworks and sells digital gift vouchers redeemable online and in-store.

Product overview

Outré Gallery is a Melbourne-based contemporary art gallery operating primarily as an e-commerce platform selling limited edition prints and original artworks from international and Australian artists. The gallery publishes in-house under Outré Press, creating art books and limited edition prints in collaboration with their artists. Additional services include gift vouchers and custom framing. The platform operates as a Shopify-based online store with standard e-commerce functionality including account management, shopping cart, and search capabilities. The gallery features works by over 100 artists including James Jean, Mark Ryden, Shepard Fairey, Audrey Kawasaki, Andy Kehoe, and many others, organized by artist collections, new prints, original artworks, and books.

Differentiator

Problem solved

Functional benefit

Products and services

• Limited Edition Prints Limited edition art prints produced in collaboration with the gallery's featured artists, priced individually from approximately $79 to $1,995 AUD depending on artist and edition size, sold directly to individual collectors via the website and in-gallery.
• Original Artworks Unique, one-off original artworks in various mediums including oil paintings, mixed media, paper collage, and sculpture by represented artists, individually priced from $1,200 to $34,400+ AUD and sold as collectible pieces.
• Outré Press Books Art books and limited edition publications published in-house under Outré Press, featuring artist monographs, retrospectives, and collaborative publications with gallery artists, priced from $25 to $325 AUD.
• Gift Vouchers Digital gift vouchers available in preset denominations ranging from $25 to $2,000 AUD, delivered by email and redeemable via the website and in-gallery.
• Custom Framing Service Bespoke custom framing service offered to customers for artworks purchased at the gallery, including framing style consultations and a range of framing styles.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Saatchi Art: Global online art marketplace selling originals, limited editions, and prints across many contemporary styles; broader and much larger than Outré but competes for the same online contemporary art collector demand — relevant incumbent benchmark for online channel dynamics.
• Artsy: Online art marketplace and discovery platform that aggregates galleries and auctions; competes for eyeballs and online collector intent in the contemporary space, representing a broader incumbent benchmark for digital art sales channel.
• Redbubble: Australian-founded global marketplace for artist-printed merchandise and prints; a broader incumbent offering that intersects with Outré's lower-priced print offering and domestic Australian origin.

Direct peers

• Corey Helford Gallery: Los Angeles-based contemporary gallery specializing in New Contemporary, lowbrow, and pop surrealism — directly comparable to Outré's roster and aesthetic, and a leading destination for collectors of the same artists Outré represents (e.g., Audrey Kawasaki).
• Roq La Rue Gallery: Seattle-based contemporary gallery focused on pop surrealism, lowbrow, and New Contemporary art with a parallel artist roster and print/original sales model — directly comparable to Outré's curation and collector base.
• Spoke Art: San Francisco contemporary gallery and publisher (Spoke Editions) selling limited edition prints, original art, and books from similar lowbrow/contemporary artists — direct analog to Outré including its in-house publishing arm and e-commerce-led sales model.
• Hashimoto Contemporary: San Francisco and New York contemporary gallery representing an international roster of New Contemporary and lowbrow artists, selling limited edition prints and originals through gallery exhibitions and online — extremely close peer to Outré in product mix and artist positioning.
• Jonathan LeVine Gallery: New York gallery focused on contemporary and lowbrow/pop surrealist art, with similar artist rosters and print-originals-retail model — comparable in mission, customer profile, and product mix to Outré's New Contemporary gallery concept.
• La Luz De Jesus Gallery: Los Angeles gallery considered a pioneer of lowbrow/pop surrealism and a long-running destination for New Contemporary collectors — comparable in movement focus, print/original mix, and gallery-led retail experience.

Regional players

• Tolarno Galleries: Long-established Melbourne contemporary art gallery; comparable in city and general contemporary positioning though higher-end primary-market focus than Outré's New Contemporary niche — useful regional benchmark for Melbourne gallery economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/outregallerymelb
• Instagraminstagram.com/outregallery
• LinkedInlinkedin.com/company/outr%C3%A9-gallery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outré Gallery