Outrigger Laguna Phuket Resort & Villas

What Outrigger Laguna Phuket Resort & Villas does

Outrigger Laguna Phuket Resort & Villas is a beachfront resort and villa property located in Phuket, Thailand, operating as a wholly-owned subsidiary of OUTRIGGER Hotels Hawaii, a family-founded hospitality company established in 1967 in Hawaii. The property sits within a broader Thailand portfolio of five beachfront resorts operated under the OUTRIGGER brand, alongside OUTRIGGER Khao Lak Beach Resort, OUTRIGGER Surin Beach Resort, OUTRIGGER Koh Samui Beach Resort, and OUTRIGGER Phi Phi Island Resort (the newest addition). The company offers accommodation across multiple categories (resort rooms, suites, and villas), on-site dining venues including beachfront restaurants such as Edgewater and Nalu Bar & Grill, and curated activities (Muay Thai boxing, batik painting, stand-up paddleboarding, sunset picnics, and Similan Islands day tours). Partnerships such as the ethical Phuket Elephant Sanctuary attraction serve as a differentiating experience offering.

Name

Outrigger Laguna Phuket Resort & Villas

Legal name

OUTRIGGER Hotels Hawaii

Website

https://outriggerthailand.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Outrigger Laguna Phuket Resort & Villas is a beachfront resort and villa property in Phuket, Thailand, operated by the family-founded OUTRIGGER Hotels Hawaii as part of a five-property Thailand beachfront portfolio. It serves leisure couples, families, and group travelers seeking curated Thai cultural and experiential stays.

Ownership category

akta.pro rank

Product category

Beachfront Resort and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beachfront resort accommodations
• Hospitality and lodging services
• Destination weddings and events
• Curated travel activities
• Hotel loyalty programs

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Bookings: Primary revenue from room reservations including various room categories (resort rooms, suites, villas). Booking available through direct website, phone, or third-party OTAs.
2. Food & Beverage: Revenue from on-site dining venues including Edgewater restaurant (beachfront dining with western and Thai cuisine), Nalu Bar & Grill (modern BBQ), and room service. Fully stocked bars attached to restaurants.
3. Activities & Excursions: Curated activities including Muay Thai boxing, batik painting, stand-up paddleboarding, sunset picnics, and day tours to Similan Islands. National Park entrance fees and equipment typically included.
4. DISCOVERY Loyalty Program: Membership program offering exclusive member rates, earning points on stays that can be redeemed for future bookings and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Outrigger Laguna Phuket Resort & Villas operates a beachfront resort property in Phuket, Thailand, offering resort rooms, suites, and villas for leisure travelers. The property provides on-site dining, curated local activities and excursions, and event facilities for weddings and corporate groups, supported by the OUTRIGGER DISCOVERY loyalty program.

Product overview

OUTRIGGER Resorts Thailand operates a portfolio of beachfront resort properties across Thailand including OUTRIGGER Khao Lak Beach Resort, OUTRIGGER Surin Beach Resort, OUTRIGGER Koh Samui Beach Resort, and OUTRIGGER Phi Phi Island Resort. The portfolio includes branded dining venues such as Edgewater and Nalu Bar & Grill, supported by the DISCOVERY Loyalty Program and Premier Suite Collection for premium accommodations. This is not Outrigger Laguna Phuket Resort & Villas specifically.

Differentiator

Problem solved

Functional benefit

Brands

• DISCOVERY Loyalty: OUTRIGGER's loyalty program offering member-exclusive rates and benefits across participating resorts.
• Premier Suite Collection

Products and services

• Outrigger Laguna Phuket Resort & Villas Beachfront resort property offering resort rooms, suites, and villas for leisure travelers in Phuket, Thailand, with on-site dining, curated activities, and event facilities for weddings and corporate groups.
• DISCOVERY Loyalty Program Multi-tiered loyalty program (including OUTRIGGER PLATINUM membership) offering exclusive member rates, points earned on stays redeemable for future bookings and experiences, with global earning and redemption through Global Hotel Alliance member properties.
• OUTRIGGER Khao Lak Beach Resort A spacious beachfront resort located on Bangsak Beach, offering local Thai culture experiences and untouched natural beauty. Features Edgewater restaurant and curated activities.
• OUTRIGGER Surin Beach Resort A boutique resort located steps from historic temples, pristine beaches, and outdoor adventure activities in the Surin Beach area of Phuket. Features Nalu Bar & Grill.
• OUTRIGGER Koh Samui Beach Resort An elegant sanctuary wrapped in old-world charm offering peace and serenity on Koh Samui island. Features curated activities including batik painting.
• OUTRIGGER Phi Phi Island Resort Premier beachfront resort on Phi Phi Island, identified as OUTRIGGER's newest resort in Thailand.
• OUTRIGGER Premier Suite Collection Collection of premium suite accommodations offering enhanced amenities and services at select OUTRIGGER properties.
• Destination Weddings and Corporate Events Beachfront event venues with professional planning resources for destination weddings, corporate meetings, group retreats, and team-building events.

Quantifiable outcome

• Thailand is described as a versatile destination appealing to families, couples, and honeymooners with its range of experiences

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Global Hotel Alliance (GHADiscovery)coreGTM or Marketing PartnerOUTRIGGER is a member of the Global Hotel Alliance, participating in the DISCOVERY loyalty program. This partnership allows members to earn and redeem points across all Global Hotel Alliance member properties worldwide, expanding the loyalty program's global footprint beyond OUTRIGGER's own properties.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hilton Phuket Arcadia Resort & Spa: Full-service beachfront resort in Karon, Phuket, with multiple dining venues, large pool complex, and meetings/weddings facilities; directly comparable in scale, product offering, and target customer segments.
• Six Senses Yao Noi: Luxury wellness-focused resort near Phuket (Yao Noi island) offering pool villas and curated nature-based experiences; competes for the same upper-tier experiential leisure guest on a Phuket-adjacent destination.
• Rosewood Phuket: Luxury beachfront resort on Phuket's Emerald Bay; directly comparable in product tier (luxury beachfront villas), experience-led positioning, and target luxury leisure/honeymoon segment.
• Anantara Layan Phuket Resort: Premium beachfront resort on Phuket's west coast offering villas and curated cultural experiences; competes for the same leisure/international guest segment with comparable villa-style accommodations and activity programming.
• Trisara Phuket: Ultra-luxury beachfront pool-villa resort on Phuket's northwest coast; competes for high-end leisure and honeymoon travelers in the same destination with similar villa-based accommodations and curated experiences.
• COMO Point Yamu: Luxury design-led resort on Phuket's eastern Cape Yamu peninsula; comparable in product (full-service resort with wellness/dining experiences) and in targeting affluent leisure travelers seeking differentiated, non-mass-market stays.
• Four Seasons Resort Koh Samui: Luxury beachfront villa resort on Koh Samui; competes with OUTRIGGER Koh Samui Beach Resort for the same upper-tier leisure and honeymoon guest segment on the same island.
• Banyan Tree Phuket: Luxury beachfront resort located in the Laguna Phuket integrated resort complex, directly comparable in geography (Phuket), product category (beachfront full-service resort with villas), and customer base (leisure/international luxury travelers).
• Hyatt Regency Phuket Resort: Beachfront resort on Phuket's Kamala Beach targeting couples and families with curated local experiences; comparable in product (full-service beachfront resort with villa options) and customer mix.
• JW Marriott Phuket Resort & Spa: Large full-service beachfront resort on Mai Khao Beach, Phuket; directly comparable in product (beachfront full-service resort, multiple F&B outlets, group/event facilities) with a similar couples/family leisure guest base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OutriggerHotels
• YouTubeyoutube.com/user/OutriggerHotels
• Facebookfacebook.com/OutriggerResorts
• Instagraminstagram.com/outriggerresorts
• Pinterestpinterest.com/outriggerresort
• LinkedInlinkedin.com/company/outrigger-laguna-phuket-resort-&-villas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outrigger Laguna Phuket Resort & Villas