Outsider Art

What Outsider Art does

Outsider Art operates OutsiderArt.info, a Swedish-language editorial and affiliate marketing website targeting Swedish online casino players who seek alternatives to Swedish-licensed operators. The site publishes in-depth guides, reviews, and comparisons covering international casinos (licensed in Malta, Curacao, Estland, and Gibraltar), payment methods favored by Swedish players (Trustly, Swish, cryptocurrencies), withdrawal processing times, bonus terms, wagering requirements, and the tax implications of EU versus non-EU licensing. Content emphasizes practical details such as actual withdrawal speeds, real bonus conditions, and consumer-protection differences rather than promotional messaging, and the platform discloses its affiliate relationships transparently.

The product is a single content website with no disclosed proprietary technology beyond what appears to be a standard CMS (likely WordPress). There is no app, no API, no SDK, and no technical platform; the offering is exclusively the editorial content published at outsiderart.info. Distribution occurs entirely through the company's own website, with traffic generated via organic search targeting Swedish-language queries related to non-licensed gambling options, supplemented by email contact for visitor inquiries.

The business model is performance-based affiliate referral. The platform is free for end users; revenue is generated when visitors click outbound links to partner casinos and subsequently register, deposit, or play, at which point Outsider Art earns commission. Ten affiliate partnerships are publicly disclosed, with Unlimit Casino, Amok Casino, and Wisho Casino positioned as core partners and seven others as minor partners. The Terms of Service are governed by Delaware, USA law while the editorial content targets the Swedish consumer market. One author, Jenny Nyström (specialized in Nordic and EU iGaming regulation), is named; broader management and ownership are not disclosed.

Name

Outsider Art

Legal name

OutsiderArt.info

Website

https://outsiderart.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Outsider Art operates OutsiderArt.info, a Swedish-language editorial and affiliate site that publishes reviews and guides for Swedish online casino players seeking international operators outside the Swedish licensing system, earning revenue through affiliate commissions on partner casino referrals.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Content

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino affiliate content
• Swedish iGaming guides
• Casino review website
• Affiliate marketing editorial
• Non-licensed casino comparisons

Headquarters

HQ city

Arlington, Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate commissions: The company earns revenue through affiliate marketing. When visitors click outbound links to partner casinos and subsequently register, deposit, or play, the company receives commission. The compensation does not affect prices for visitors. This is a performance-based revenue model where income correlates directly with referred player activity at partner casinos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OutsiderArt.info is a Swedish-language editorial website that publishes in-depth guides, reviews, and comparisons of online casinos operating without Swedish licenses. The platform evaluates international casino operators on payment methods (Trustly, Swish, cryptocurrencies), withdrawal speeds, bonus terms, wagering requirements, game selection, and licensing jurisdictions, then directs visitors to partner casinos through affiliate links. The service is free for users, with revenue generated entirely through performance-based affiliate commissions from partner casino registrations and activity.

Product overview

OutsiderArt.info is a single informational website offering editorial guides and casino comparisons for Swedish players interested in casinos without Swedish licensing. The site operates as an affiliate-based platform, publishing detailed reviews of international casino operators, analyzing payment solutions (Trustly, Swish, kryptovalutor), withdrawal times, bonus conditions, and licensing jurisdictions. There are no separate product modules—the offering consists solely of the core website content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• OutsiderArt.info A Swedish-language editorial website that publishes in-depth guides, reviews, and comparisons of online casinos operating outside the Swedish licensing system, targeting Swedish players seeking alternatives to Swedish-licensed operators. The free platform evaluates casinos on payment methods (Trustly, Swish, cryptocurrencies), withdrawal speeds, bonus terms, game selection, and licensing jurisdictions (Malta, Curacao, Estonia, Gibraltar), and monetizes through affiliate commissions when visitors register at partner casinos.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Unlimit CasinocoreGTM or Marketing PartnerAffiliate partner casino listed in top recommendations. Features Trustly and cryptocurrency payment options with withdrawal times under 10 minutes. Welcome bonus of 100% up to €500 plus 100 free spins. Operates with international licensing outside Swedish jurisdiction.
• Amok CasinocoreGTM or Marketing PartnerAffiliate partner casino supporting Swedish payment methods including Swish and Trustly. Offers over 2,800 slots from NetEnt, Pragmatic Play, Evolution. Welcome bonus of 100% up to €500 plus 100 free spins. Featured in top casino recommendations.
• Wisho CasinocoreGTM or Marketing PartnerAffiliate partner with 3,000+ slots and fast withdrawals to Trustly and e-wallets within 15 minutes. Welcome bonus of 100% up to €500 plus 100 free spins. Supports Skrill, Neteller alongside Trustly.
• Sky HillsminorGTM or Marketing PartnerAffiliate partner casino with Trustly withdrawals under 10 minutes. Game selection includes 3,200+ slots. Welcome bonus of 100% up to €500. Supports BankID for verification.
• Hugo CasinominorGTM or Marketing PartnerAffiliate partner with fast withdrawals via Trustly and cryptocurrency support. Welcome bonus of 100% up to €500 with low 30x wagering requirements. Features 2,500+ slots from NetEnt and Pragmatic Play.
• Kim CasinominorGTM or Marketing PartnerAffiliate partner tailored for Swedish players with SEK currency support and 5,000 kr welcome bonus. Fast withdrawals via Trustly within 15 minutes. Features 2,500+ slots from Swedish-favorite providers.
• SlotsVaderminorGTM or Marketing PartnerAffiliate partner with 3,500+ slots and fast withdrawals within 15 minutes. Welcome bonus of 100% up to €500 with 35x wagering. Supports SEK currency for Swedish players.
• SlotzyminorGTM or Marketing PartnerAffiliate partner with 24/7 fast withdrawals and cryptocurrency support. Welcome bonus of 100% up to €500. Features 2,500+ slots with MiFinity and Trustly payment options.
• Bet NinjaminorGTM or Marketing PartnerAffiliate partner with 24/7 withdrawals and Swedish-language customer support. Welcome bonus of 100% up to €500. Supports Trustly, Zimpler, and cryptocurrency payments.
• Winsly CasinominorGTM or Marketing PartnerAffiliate partner with Swedish-speaking support and withdrawals under 10 minutes. Highest free spins offering (150) among partners with 100% up to €500 welcome bonus. Features 3,000+ slots.
• Malta Gaming Authority (MGA)minorOthersReferenced licensing body for EU-based affiliate partner casinos. Casinos with MGA license offer tax-free winnings for Swedish players under EU/EES regulations. Distinguished from Curacao-licensed operators which require 30% tax on net winnings.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Top10Casinos.com: International online casino review and ranking site covering multiple European markets. Comparable editorial/affiliate model targeting players researching casino alternatives, with overlapping casino comparison content structure.
• Spelpressen: Swedish iGaming affiliate and comparison platform. Directly comparable in audience (Swedish players), content focus (licensed and non-licensed casinos, payment methods, bonuses), and affiliate monetization.
• CasinoGuiden: Swedish-language online casino comparison and review site. Directly comparable in audience (Swedish players), editorial model (casino reviews, bonus comparisons, payment method coverage), and affiliate revenue approach.
• CasinoVärlden: Swedish-language online casino review and bonus comparison site. Directly comparable niche focus, Swedish-market audience, and affiliate-driven revenue model targeting the same player segment.

Broad incumbents

• Gambling.com Group: Public iGaming performance-marketing company running a portfolio of casino and sportsbook affiliate sites including Swedish-targeted content. Directly comparable SEO-driven casino review and comparison model, with significantly broader geographic coverage.
• Casino.org: Large global online casino review and affiliate site. Comparable in casino-review affiliate model and SEO-led content strategy, though serving a much wider audience than Outsider Art's Swedish focus.
• Oddschecker: Large UK-based comparison and affiliate platform covering sports betting and casino. Operates a comparable SEO-led, content-driven affiliate model, though its primary focus is sports betting rather than casino affiliate reviews.
• Better Collective: Public Danish-headquartered iGaming affiliate media company operating sports betting and casino comparison sites across Europe. Comparable in core affiliate/casino-review model and Nordic market exposure, but at much larger scale with portfolio approach.
• Catena Media: Large publicly-traded iGaming affiliate operator with global coverage including the Nordics. Highly comparable business model (affiliate-driven player acquisition for online casinos), though it operates at far greater scale, with proprietary tech and a broad portfolio of domains.

Others

• Mr Green (affiliate program): Malta-licensed online casino operator that runs its own affiliate program. Connected as an ecosystem partner — sites like OutsiderArt.info are the type of affiliate publishers that drive traffic to Mr Green via partner relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outsider-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outsider Art