Ondernemers voor Ondernemers

What Ondernemers voor Ondernemers does

Ondernemers voor Ondernemers (OVO) is a privately held Dutch entrepreneurship coaching and advisory firm headquartered at Stadionweg 43F, Rotterdam, with eight total staff and approximately six named entrepreneur-coaches delivering services nationwide. Founded in 2008, OVO runs a modular coaching methodology called ONDERNEEM, an eight-module program covering entrepreneurial mindset, business model selection, market positioning, sales, and execution, supported by an Entrepreneurscan assessment and an Ondernemersintake intake process.

The firm serves four customer segments: aspiring entrepreneurs (Startende Ondernemers), existing business owners seeking growth or change (Bestaande Ondernemers), HR professionals purchasing entrepreneurship programs for employees, and employers procuring outplacement/reintegration. OVO monetizes through customized, professionally-serviced coaching engagements sold direct-to-individual and direct-to-employer, with pricing not publicly disclosed and modular configurations accommodating different buyer budgets.

OVO scales geographic delivery through a partnership with Cereo, a national Dutch labor-services organization that provides nationwide coverage for outplacement and reintegration; if entrepreneurship is not viable for an employee, remaining budget can be redirected to Cereo-supported employment paths. GTM motion is sales-led for individuals and enterprise-field-sales for HR/employer buyers, with intake, customized proposal, and a dedicated coach assigned per engagement lasting a minimum of nine months.

Name

Ondernemers voor Ondernemers

Legal name

Ondernemers voor Ondernemers

Website

https://ovo-coach.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

OVO is a Dutch entrepreneurship coaching firm, founded 2008 and based in Rotterdam, that delivers modular multi-month coaching programs to aspiring and existing entrepreneurs and to employers running employee entrepreneurship and outplacement programs, via a six-coach national network tied to partner Cereo.

Ownership category

akta.pro rank

Product category

Entrepreneurship Coaching Services

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Marketing, Branding & Sales Skills (EDAMAHAG), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

Keywords

• Entrepreneurship coaching services
• Business coaching programs
• Startup advisory services
• HR outplacement support
• Entrepreneur mentoring

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coaching Services for Bestaande Ondernemers: Ongoing coaching for existing entrepreneurs seeking change or growth, providing strategic support and business development assistance.
2. HR Professional / Werkgever Programs: Customized entrepreneurship support programs for employees facilitated by employers, including intake, plan development, and ongoing support. Modular design allows budget flexibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ondernemers voor Ondernemers (OVO) is a Dutch coaching and advisory firm that delivers customized entrepreneurship coaching through its proprietary ONDERNEEM methodology (eight-module business program). Its portfolio covers entrepreneur intake and assessment (Ondernemersintake and Entrepreneurscan), one-on-one coaching trajectories for starting and existing entrepreneurs, and B2B programs for HR professionals and employers supporting employee transitions to entrepreneurship, reintegration and outplacement.

Product overview

Ondernemers voor Ondernemers (OVO) is a coaching and consulting organization offering a unified service portfolio centered around entrepreneurship coaching. The core offering is the ONDERNEEM Business Program — a modular 8-module methodology that helps entrepreneurs develop their business from concept to execution. This is supported by foundational services including the Ondernemersintake (Entrepreneur Intake) and Entrepreneurscan (Entrepreneur Assessment). OVO then delivers specialized coaching through distinct service modules: Coaching voor Startende Ondernemers (for new entrepreneurs), Coaching voor Bestaande Ondernemers (for established entrepreneurs), Ondernemerstraject voor HR Professionals (for employees transitioning to entrepreneurship), and Begeleidingstraject voor Werkgevers (reintegration and outplacement support). All services emphasize customized, human-centered, and pragmatic approaches delivered by coaches who are themselves experienced entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• ONDERNEEM Business Program Modular 8-module business program helping entrepreneurs develop a 'World Entrepreneur' mindset, choose the right business model, sharpen focus, position uniquely in the market, build compelling offerings, set better rates, and authentically attract and convert customers. Used within longer coaching trajectories for aspiring and existing Dutch entrepreneurs.
• Coaching voor Startende Ondernemers Intensive coaching trajectory for entrepreneurs at the start of their journey, combining entrepreneur intake, Entrepreneurscan assessment, an orientation phase and an execution phase over a minimum of nine months. Targeted at ambitious Dutch professionals launching a new business, including those transitioning from employment or recovering from burnout.
• Coaching voor Bestaande Ondernemers Coaching for established entrepreneurs seeking change or wanting to boost their existing business, providing independent perspective, mirror feedback and strategic support. Aimed at Dutch SME owners and solo founders facing strategic blindness, isolation or stagnation.
• Ondernemerstraject voor HR Professionals Customized entrepreneurship trajectory for employees facilitated by their employer, including intake, action plan, individual coaching with a dedicated coach, and optional modules on marketing, positioning and sales. Sold to HR managers and professionals at Dutch companies sponsoring employee transitions into entrepreneurship.
• Begeleidingstraject voor Werkgevers Professional guidance trajectory for employers supporting departing employees toward entrepreneurship, including a modular program, intake-feasibility assessment, and a guaranteed switch to alternative (employment) support via Cereo if entrepreneurship does not work out. Positioned as reintegration and outplacement support.
• Ondernemersintake (Entrepreneur Intake) Standalone initial consultation to inventory an aspiring entrepreneur's background, questions and needs, resulting in customized advice. Can be booked as a basic, pay-as-you-go engagement or extended with the Entrepreneurscan assessment.
• Entrepreneurscan (Entrepreneur Assessment) Extended intake assessment tool that evaluates entrepreneurial profile, market opportunities and feasibility of a business idea. Approximately four-week engagement, intended to prevent wasted time and money in subsequent coaching trajectories and to form the basis of the orientation phase.

Quantifiable outcome

• Complete trajectory takes minimum 9 months from orientation to execution
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CereocoreStrategic or Co-development PartnerCereo is a national organization specialized in labor-related issues including intake, career guidance, reintegration, and outplacement. OVO works closely with Cereo, which provides landelijke dekking (national coverage) for employers and employees. OVO handles entrepreneurship coaching while Cereo handles employment support if entrepreneurship doesn't work out.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• NewBusinessCoach: Dutch business coaching firm specialized in guiding starting entrepreneurs. Directly comparable to OVO's 'Startende Ondernemers' program in both target customer and service offering.
• Lukassen: Dutch business coaching firm serving SME owners and starting entrepreneurs. Comparable because it targets the same Dutch entrepreneur segments with one-on-one coaching and business development support.
• Schouten & Nelissen: Established Dutch training and coaching organization offering leadership, management, and personal development programs. Comparable to OVO in the Dutch professional coaching market, particularly for the 'existing entrepreneur' and HR segment, but with broader and more institutionalized offerings.
• Holland Consulting Group: Dutch management consultancy focused on SME entrepreneurs. Comparable to OVO because it serves the same Dutch entrepreneur customer base with business coaching, strategy, and growth advisory.
• Cereo: OVO's strategic partner; a Dutch national organization providing career guidance, reintegration, and outplacement services. Directly comparable because it operates in the same Dutch coaching/labor-services space and shares customers (employers and transitioning employees) with OVO.

Broad incumbents

• ADG Diensten Groep: Dutch HR services group with reintegration, outplacement, and career support offerings. Comparable to OVO on the employer/HR segment, particularly for employees transitioning out of organizations.
• Deloitte Nederland: Global professional services firm with Dutch SME and entrepreneur advisory practices. Comparable as a broad incumbent that competes for HR/employer-led entrepreneur development mandates at the upper end of the market.
• Synergie Nederland: Larger Dutch HR services group offering staffing, outplacement, and career transition support. Comparable as a broader incumbent operating in the same outplacement/reintegration space OVO addresses through its Cereo-linked employer track.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ondernemerscoach.nederland
• LinkedInlinkedin.com/company/ondernemers-voor-ondernemers
• Instagraminstagram.com/ondernemers.voor.ondernemers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ondernemers voor Ondernemers