OXERRA
OXERRA is a private global manufacturer of inorganic pigments — iron oxides and Complex Inorganic Colour Pigments — produced across seven countries and sold to construction materials, coatings, and cosmetics customers via direct enterprise sales through four regional divisions.
- Company typePrivate
- Founded2023
- HeadquartersTsimshatsui East, Kowloon, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What OXERRA does
OXERRA operates a direct enterprise sales model, engaging customers through regional commercial, technical, and customer service channels organized under four divisions: Americas, Australasia, Europe, and Africa. Revenue is generated through the manufacture and sale of inorganic pigments to two primary end-use segments: construction and building materials (concrete, coatings — the primary segment), and cosmetics and personal care (OxPure™). Pricing is not publicly disclosed and no licensing, subscription, or recurring-revenue component is indicated; revenue is product-sale-driven. Distribution is anchored by regional warehouses, including a 120,000-square-foot facility under construction in Augusta, Georgia (completion January 2026), with leadership split between Global CEO Terence Yu and OXERRA Americas CEO Kevin Miles. Marketing relies on the corporate website, a Facebook presence, and email newsletters rather than paid digital or programmatic channels, consistent with a B2B industrial pigment supplier rather than a consumer brand.
OXERRA firmographics
Firmographics- Name
- OXERRA
- Legal name
- OXERRA
- Website
- https://oxerra.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OXERRA is a private global manufacturer of inorganic pigments — iron oxides and Complex Inorganic Colour Pigments — produced across seven countries and sold to construction materials, coatings, and cosmetics customers via direct enterprise sales through four regional divisions.
- Ownership category
- akta.pro rank
OXERRA industry classification
Industry- Product category
- Inorganic Pigment Manufacturing
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Other Basic Inorganic Chemical Manufacturing (325180), Other Basic Inorganic Chemical Manufacturing (32518), Chemical Manufacturing (325)
- SIC
- Industrial Inorganic Chemicals (2810), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Perfumes, Cosmetics & Other Toilet Preparations (2844), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Pigments & Dyes (IMAEAHAJ)
- akta.pro secondary industries
- Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD), Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH), Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI), Inorganic Commodity Chemicals (Acids, Alkalis, Salts) (IMAEAAAA)
Keywords
Where OXERRA is headquartered
LocationHeadquarters
- HQ city
- Tsimshatsui East, Kowloon
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices5 records
Markets served
OXERRA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Inorganic Pigments Sales: OXERRA generates revenue through the manufacture and sale of inorganic pigments including iron oxide pigments and Complex Inorganic Colour Pigments (CICP). The company sells directly to customers through its global commercial network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
OXERRA product offering
Product offeringCore offering
OXERRA manufactures and sells inorganic pigments globally, with two core product lines: a full range of iron oxide pigments (black, red, yellow, and orange available in powder and granule forms) and Complex Inorganic Colour Pigments (CICP). The company also offers OxPure™, an ultra-high purity, GMP-certified sub-brand of iron oxide pigments formulated for cosmetic applications. Manufacturing sites are located in Germany, Italy, the United Kingdom, the United States, China, Indonesia, and Australia, with regional distribution and direct commercial sales to industrial customers worldwide.
Product overview
OXERRA is a global manufacturer of inorganic pigments comprising two core product lines: iron oxide pigments (black, red, yellow, orange) and Complex Inorganic Colour Pigments (CICP). The company also offers OxPure™, a premium sub-brand of ultra-high purity iron oxide pigments for cosmetic applications. OXERRA supports its products with Environmental Product Declarations (EPDs) providing verified sustainability data. Manufacturing operations span facilities in Germany, Italy, UK, USA, China, Indonesia, and Australia, providing security of supply and advanced technology to customers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- OxPure™: Ultra-high purity iron oxide pigments formulated for cosmetic applications, produced at a certified facility in Turin, Italy, with compliance to Good Manufacturing Practice (GMP) and strictest cosmetic standards.
Products and services
- Iron Oxide Pigments Full range of iron oxide pigments including black, red, yellow, and orange variants in powder and granule forms. Manufactured at facilities in Germany, Italy, UK, USA, China, Indonesia, and Australia. Sold to industrial customers for concrete, construction materials, coatings, plastics, and general coloration applications requiring reliable, high-volume supply.
- Complex Inorganic Colour Pigments (CICP) Complex Inorganic Colour Pigments (CICP) for high-performance coatings, plastics, and industrial applications. Manufactured at OXERRA Technology (Ganzhou) Co. Ltd in China with 4,000 metric tonnes of capacity, providing dependable supply, consistent quality, and continued technical and commercial support for industrial customers.
- OxPure™ Cosmetic Iron Oxide Pigments OxPure™ is a sub-brand of ultra-high purity iron oxide pigments exceeding global regulatory requirements for cosmetic applications. Produced according to Good Manufacturing Practice (GMP) at OXERRA's certified facility in Turin, Italy, and precipitated from proprietary start-point raw materials. Designed for cosmetic and personal care manufacturers requiring low heavy metals, strict microbiological control, and compliance with the strictest cosmetic standards.
Quantifiable outcome
- Environmental Product Declarations available for pigments from Germany, Italy, and China facilities
Companies that use OXERRA
Customer profileSegments2 records
Ideal customer profiles3 records
OXERRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OXERRA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meridian Design BuildminorMeridian Design Build is leading the Augusta, Georgia warehouse expansion project. They are serving as the project design and construction partner for the 120,000 square-foot warehouse development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OXERRA competitors and assessment
Company assessmentBroad incumbents
- Tronox Holdings: Tronox is a leading integrated producer of titanium dioxide pigments and inorganic specialty pigments serving coatings, plastics, and paper markets. Overlaps with OXERRA in industrial inorganic pigments and colorants serving shared coatings and construction end-markets.
- BASF: BASF is the world's largest chemical company with a broad pigments portfolio including inorganic pigments, effect pigments, and colorants across coatings, plastics, printing, and specialty applications. As a broad incumbent, BASF competes across OXERRA's full product range with materially deeper R&D and capital resources.
- Ferro Corporation: Ferro Corporation (now part of Prince International Corporation) is a global producer of functional coatings and color solutions including inorganic pigments for construction, ceramics, and industrial applications. Comparable incumbent player with overlapping iron oxide and inorganic pigment lines.
- Clariant: Clariant is a specialty chemicals company with a broad pigments and colorants portfolio serving coatings, plastics, printing, and consumer care markets. Overlaps with OXERRA across inorganic pigments and specialty color solutions as part of a much larger chemicals portfolio.
Direct peers
- Sensient Technologies: Sensient Technologies is a global manufacturer of colors, flavors, and fragrances, including high-purity iron oxide and cosmetic-grade pigments for personal care and color cosmetics. Direct overlap with OXERRA's OxPure™ cosmetic-grade iron oxide pigment line.
- Sun Chemical (DIC Group): Sun Chemical, part of DIC Corporation, is one of the world's largest producers of pigments including inorganic pigments used in inks, coatings, plastics, and specialty applications. Direct competitor in industrial pigments with comparable global manufacturing footprint.
- Venator Materials: Venator is a global manufacturer and marketer of chemical pigments and additives, including a substantial iron oxide pigment portfolio sold under the ColorTech brand to construction, coatings, and plastics customers. Direct overlap with OXERRA in iron oxide pigments, particularly in the Americas and Europe.
- Cathay Industries: Cathay Industries is one of the world's largest iron oxide pigment manufacturers with global manufacturing and a broad portfolio of synthetic iron oxide and inorganic pigments serving construction, coatings, plastics, and specialty applications. Directly competes with OXERRA across core iron oxide product lines and recently acquired Lanxess's iron oxide business, making it the most direct comparable.
- Heubach Group: Heubach is a leading global producer of inorganic and organic pigments, including complex inorganic color pigments and iron oxides, with manufacturing in Europe, the Americas, and Asia. Closely comparable to OXERRA's combined iron oxide and CICP platform serving coatings, plastics, and construction customers.
Emerging players
- DCC (Dongmeng Color / Chinese iron oxide producers): Chinese iron oxide pigment producers (e.g., Deqing County-based manufacturers) form a fragmented competitive base in commodity iron oxides, with several now expanding into CICP and higher-purity grades. Relevant as low-cost producers that pressure commodity pricing for global players including OXERRA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OXERRA social profiles
Digital presenceOXERRA compliance and trust
Trust signalCompliance3 records
OXERRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OXERRA leadership team
Management profileNumber of profiles
Profiles2 records
OXERRA subsidiaries and ownership
Company hierarchySubsidiaries5 records
OXERRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OXERRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OXERRA
What does OXERRA do?
OXERRA manufactures and sells inorganic pigments globally, with two core product lines: a full range of iron oxide pigments (black, red, yellow, and orange available in powder and granule forms) and Complex Inorganic Colour Pigments (CICP). The company also offers OxPure™, an ultra-high purity, GMP-certified sub-brand of iron oxide pigments formulated for cosmetic applications. Manufacturing sites are located in Germany, Italy, the United Kingdom, the United States, China, Indonesia, and Australia, with regional distribution and direct commercial sales to industrial customers worldwide.
Is OXERRA a public or private company?
OXERRA is a private company. It is classified as unknown and is currently operating.
When was OXERRA founded?
OXERRA was founded in 2023. It employs 51 to 100 people.
Where is OXERRA based?
OXERRA is headquartered in Tsimshatsui East, Kowloon, Hong Kong SAR China, in the Asia region.
How does OXERRA make money?
One revenue line is on record: inorganic Pigments Sales.
Who are OXERRA's main competitors?
Broad incumbents on record are Tronox Holdings, BASF, Ferro Corporation and Clariant. Direct peers are Sensient Technologies, Sun Chemical (DIC Group), Venator Materials, Cathay Industries and Heubach Group. DCC (Dongmeng Color / Chinese iron oxide producers) is listed as an emerging player.
Does OXERRA have an API?
No public API is recorded for OXERRA.
What industry is OXERRA in?
OXERRA's product category is Inorganic Pigment Manufacturing. Its primary akta.pro industry code is IMAEAHAJ, Pigments & Dyes, with a secondary code of AFAJAEAD, Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate). Its NAICS code is 32513 and its SIC code is 2810.