OXO Museo del Videojuego

Name

OXO Museo del Videojuego

Legal name

KAIJU ENTERTAINMENT, S.L.

Website

https://oxomuseo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Video Game Museum and Cultural Institution

NAICS

Museums (712110), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)

Keywords

• Video game museum
• Gaming heritage exhibitions
• Museum gift shop
• Video game publications
• Gaming memorabilia retail

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Merchandise Sales: Sale of video game-themed merchandise including photobooks, publications about video game history, and collectible items. Products are sold as one-time purchases through the OXO Store e-commerce platform and at physical museum locations.
2. Physical Museum Admissions: Revenue from visitors to the OXO Museo physical locations in Málaga and Madrid, which showcase video game history and memorabilia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

OXO Museo del Videojuego operates a dedicated video game museum with two physical exhibition locations in Málaga and Madrid that showcase the history of video games through curated collections and memorabilia. It complements the exhibitions with an in-house retail line (OXO Store) selling exclusive books, photobooks, and collectibles about Spanish and Japanese video game history, available both on-site at the museums and through a Spanish-wide e-commerce storefront.

Product overview

OXO Museo del Videojuego operates as a video game museum with physical locations in Málaga and Madrid, complemented by OXO Store, an e-commerce platform selling museum merchandise. The product portfolio consists of published books about video game history and culture, including photobooks documenting Japanese arcade heritage and Spanish video game history. The three current book products—Los Últimos Game Center, Iconos del Videojuego Español, and Dinamic. La Primera Compañía Española de Videojuegos—are educational and collectible publications that support the museum's mission of preserving and celebrating video game heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• OXO Museo Málaga Museum Visit Physical museum exhibition experience in Málaga showcasing the history of video games through curated collections and memorabilia, available to walk-in visitors at Plaza del Siglo, 2.
• OXO Museo Madrid Museum Visit Physical museum exhibition experience in Madrid (Plaza Callao, Calle Postigo de San Martín, 8) celebrating the past, present, and future of video games, available to walk-in visitors.
• Los últimos Game Center (photobook) A 280-page photobook by Víctor Alonso documenting Japan's iconic 1980s and 1990s arcade game centers, with over 200 photographs of remaining functional arcades. Sold for €29.95 per unit through the OXO Store and museum sites, targeting video game enthusiasts and collectors.
• Iconos del Videojuego Español «Hecho en España» (book) A collection of exclusive interviews with creators of the most relevant Spanish video games, covering titles from La Pulga through Gris and Blasphemous. Sold for €14.95 per unit through the OXO Store and museum sites, targeting fans of Spanish video game history.
• Dinamic. La Primera Compañía Española de Videojuegos (book) An exhibition booklet commemorating Dinamic's 40th anniversary (1984–2024), covering the company's evolution from GT Cars to iconic titles such as Abu Simbel Profanation, Army Moves, Game Over, and PC Fútbol. Sold for €9.95 per unit through the OXO Store and museum sites, targeting collectors and historians of Spanish gaming.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The National Videogame Museum (Frisco, Texas): US-based interactive video game museum showcasing the history and culture of gaming. Most directly comparable US peer in terms of being a stand-alone, video-game-only museum with both exhibits and merchandise.
• Computerspielemuseum: Berlin-based computer and video game museum with rotating exhibits and cultural programming. Analogous scale and positioning to OXO: a single-country specialty museum devoted to gaming history with a strong publication and merchandise offering.
• National Videogame Museum (UK): The UK's only dedicated video game museum, based in Sheffield. Directly comparable to OXO as a single-country video game museum combining exhibitions, interactive displays, and merchandise sales to enthusiast audiences.

Broad incumbents

• Strong National Museum of Play: Rochester, NY-based museum devoted to the history of play, including extensive video game collections (such as the World Video Game Hall of Fame). Larger and broader institution but overlaps with OXO on gaming heritage and visitor experience.
• MoPOP (Museum of Pop Culture): Seattle-based museum dedicated to contemporary pop culture including dedicated gaming exhibits and indie game showcases. Operates at much larger scale but competes for the same gaming-curious audience.
• Museum of the Moving Image: Astoria, NY-based museum covering film, television, and digital media, including notable video game exhibitions. A larger, multi-discipline institution that intersects with OXO's gaming heritage curation.

Emerging players

• Centre for Computing History: Cambridge, UK-based museum covering the history of computing with significant video game and console collections. Comparable in scale and niche focus, with similar merchandise and educational offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/oxo-museo-del-videojuego

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OXO Museo del Videojuego