Drawing Room At OYO Townhou..

What Drawing Room At OYO Townhou.. does

OYO Townhouse is a design-led, tech-enabled affordable hotel brand operated under OYO Rooms, targeting millennial travelers seeking comfort, convenience, and affordability in urban Indian and UK markets. The brand operates a franchise/network partnership model where property owners convert their hotels into Townhouse-branded properties, with the stated ambition of reaching 400 properties by the end of 2019 across 15+ Indian cities (Delhi, Gurugram, Noida, Hyderabad, Bengaluru, Kolkata, Ghaziabad, Jaipur, Pune, Mumbai, Goa, Chennai, Ahmedabad, Nagpur, Lucknow) plus the United Kingdom. Core product offerings include standardized "Smart Rooms" (8-inch mattresses, blackout curtains, 12-inch showers, 32-inch LED/LCD TVs with DTH and Netflix, high-speed internet), The Drawing Room café/co-working space, and the Super Store merchandise line developed with Motherland Superstore. The technology stack comprises an OYO mobile app for booking, food ordering, and service requests, the proprietary "Sunrise Check-in" feature, and seamless building-wide Wi-Fi — all integrated with the parent OYO Rooms booking platform that handles 100% of reservations and enquiries. The 10-employee entity "Drawing Room At OYO Townhouse" appears to be a local property-level or brand-management unit within the broader Townhouse network, headquartered in Gurugram, Haryana, India.

The business model is a transaction-fee-based franchise/hospitality operation: OYO Townhouse captures revenue from room bookings (routed through OYO Rooms), food and beverage sales at The Drawing Room café, and merchandise sales at the Super Store, while property owners bear real estate and local operating costs under OYO's standardized brand and service protocols (OYO Captains, OYO Power Breakfast, OYO Training Institutes). The target customer is explicitly the millennial traveler, and the brand differentiates through tech-enabled amenities, neighborhood-complementary design, and a unified booking experience across the OYO ecosystem. No revenue, funding, or detailed financial data is disclosed in the source material.

Name

Drawing Room At OYO Townhou..

Legal name

OYO Rooms (operating OYO Townhouse)

Website

https://oyotownhouse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OYO Townhouse is a design-led, tech-enabled affordable hotel brand under OYO Rooms, serving millennial travelers across 15+ Indian cities and the UK via an asset-light franchise network with standardized smart rooms, café spaces, and merchandise.

Ownership category

akta.pro rank

Product category

Budget Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Tech-Forward / Smart Lifestyle Hotels (THAGADAK)

Keywords

• Budget hotel accommodation
• Hotel franchise network
• Smart hotel rooms
• Millennial travel hospitality
• Design-led hotels

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation Services: OYO Townhouse generates revenue through hotel accommodation bookings. The brand operates on a franchise/network partnership model where property owners join the Townhouse network and OYO manages the operations, technology, and brand standards. Revenue is derived from room bookings processed through OYO Rooms' main booking platform.
2. Food and Beverage: Revenue from on-site food and beverage services including The Drawing Room cafe, in-room dining, and 24x7 kitchen operations
3. Merchandise Sales (Super Store): The Super Store offers exclusively designed merchandise including clothing, stationery, toiletries, and accessories developed in partnership with Motherland Superstore

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

OYO Townhouse is a design-led, affordable hotel brand operating as a franchise/network under OYO Rooms. It offers tech-enabled accommodation including smart rooms with premium amenities, in-hotel cafes (The Drawing Room), and branded merchandise (Super Store), targeting millennial travelers across India and the United Kingdom.

Product overview

OYO Townhouse is a single, unified hotel brand offering design-led affordable accommodation for millennial travelers. The portfolio consists of Smart Rooms (core accommodation product with tech-enabled amenities like smart beds, streaming-enabled TVs, and high-speed internet), The Drawing Room Café (food and beverage and co-working space), and the Super Store (merchandise retail). The brand emphasizes end-to-end tech integration including Sunrise check-in and mobile app ordering to deliver a seamless hospitality experience across its expanding network.

Differentiator

Problem solved

Functional benefit

Brands

• Townhouse: Friendly neighbourhood hotel brand by OYO, designed for millennial travelers with re-engineered comfort, efficiency, convenience and affordability.

Products and services

• OYO Townhouse Hotel Accommodation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Motherland SuperstoreminorStrategic or Co-development PartnerMotherland Superstore is a merchandise development partner for OYO Townhouse's Super Store. They develop exclusively designed merchandise including clothing, stationery, toiletries, and accessories reflecting OYO's stylish simplicity. These everyday essentials are available for purchase by guests at Townhouse properties.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FabHotels: FabHotels is an India-focused budget hotel brand that aggregates and standardizes independent properties under a unified tech-enabled experience, very similar to OYO Townhouse's franchise-led model. Both target cost-conscious travelers seeking standardized quality in tier-1 and tier-2 Indian cities.
• Treebo Hotels: Treebo is an Indian budget hotel chain that partners with independent hotels, enforces brand and quality standards, and sells through its own platform. It competes head-to-head with Townhouse for millennial and business travelers in India's mid-priced lodging segment.
• Zostel: Zostel is an Indian backpacker-hostel and budget accommodation network targeting younger, design-conscious travelers with tech-enabled booking. It overlaps Townhouse's millennial focus but skews toward dormitory/shared formats in leisure destinations.

Broad incumbents

• Ginger Hotels: Ginger is an Indian smart-budget hotel brand operated by the Taj Group (IHCL), offering standardized limited-service rooms across many cities. It competes with Townhouse in the value-conscious business and leisure segment, with the added backing of an established hospitality group.
• ibis (Accor): ibis and ibis Styles are global limited-service hotel brands by Accor with strong India and UK presence, offering standardized budget rooms with tech-enabled booking. They overlap Townhouse on price tier, geographic footprint, and operational standardization.
• Premier Inn: Premier Inn is the UK's largest budget hotel chain, offering standardized rooms at value prices across the country. As Townhouse operates in the UK, Premier Inn is a direct comparator on quality, scale, and value positioning in that market.
• Lemon Tree Hotels: Lemon Tree is a publicly listed Indian hotel chain operating midscale and budget properties under multiple sub-brands across India. Its Aurika and Lemon Tree Premier brands compete with Townhouse in the design-led, mid-budget urban segment.
• Moxy Hotels (Marriott): Moxy is Marriott's millennial-focused, design-led select-service hotel brand offering tech-enabled rooms at competitive prices globally. It competes for the same design-conscious, value-seeking traveler that Townhouse targets, though at a slightly higher price point.

Emerging players

• citizenM: citizenM is a tech-forward, design-led boutique hotel brand offering compact smart rooms controlled via mobile app, targeting millennial business travelers globally. It overlaps Townhouse strongly on tech-enabled, design-led, value positioning but sits at a premium price point.

Regional players

• Travelodge UK: Travelodge is a UK-focused limited-service hotel chain competing in the budget segment with locations across Britain. It overlaps Townhouse UK on price tier and limited-service model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/drawing-room-at-oyo-townhou..

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drawing Room At OYO Townhou..