OYOU

What OYOU does

OYOU is the public-facing brand of Centre culturel de Marchin ASBL (Association Sans But Lucratif), a Belgian non-profit cultural center headquartered at Grand-Marchin 4, 4570 Marchin, in the province of Liège. The organization functions as the principal cultural hub for the Marchin municipality and surrounding Communes (Modave area, including Vierset-Barse and Ocquier), delivering a year-round program of visual arts exhibitions, performing arts, concerts, theater, dance, cinema, conferences, debates, public art projects, and youth-focused workshops and stages.

The core technology stack is a WordPress-based website (oyou.be) handling event listings, ticketing reservations, and organizational content, supported by social media channels (Facebook, Twitter, Instagram), an email newsletter distributed via eepurl.com/hJE3cn, and a periodic print-style publication titled "La Gazette". The ROBOz sub-brand operates as a distinct curatorial strand focused on authors, animations, and presentations. Distribution extends through the physical Marchin venue and three partner library locations (Marchin, Vierset-Barse, Ocquier) under a mutual partnership with Bibliothèque de Marchin-Modave, which also provides coworking spaces.

Revenue mechanics combine ticketed event reservations, modest e-commerce product sales via the oyou.be storefront priced in euros with TVA included, and—critically—public-sector subsidy inflows from the visible federation partners: Wallonie, Province de Liège, Fédération Wallonie-Bruxelles (FWB), Art27, Commune de Marchin, and ACC. The organization is staffed by approximately 5 employees and serves a horizontal customer base of local residents and regional visitors seeking cultural enrichment in a rural Walloon setting. Publication responsibility rests with Jean-Xavier Michel as "Responsible de la publication" under the center's general direction.

Name

OYOU

Legal name

Centre culturel de Marchin ASBL

Website

https://oyou.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OYOU (Centre culturel de Marchin ASBL) is a Belgian non-profit cultural center in Marchin, Liège, delivering ticketed exhibitions, performances, workshops, and community programming to local residents across three Communes.

Ownership category

akta.pro rank

Headquarters

HQ city

Marchin

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event tickets and reservations: Revenue generated from ticket sales and reservations for cultural events, exhibitions, performances, workshops, and other organized activities.
2. Product sales: The organization sells products through its e-commerce platform (oyou.be), accepting credit card payments for physical or digital products related to cultural activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OYOU (Centre culturel de Marchin ASBL) is a Belgian non-profit cultural center that organizes and hosts cultural events, visual-arts exhibitions, performing-arts shows, conferences, youth activities, and creative workshops for the residents of Marchin and surrounding Communes in the province of Liège. It also sells related cultural products online through oyou.be and publishes a periodic gazette (La Gazette). The organization partners with the Bibliothèque de Marchin-Modave to extend library services and coworking spaces across Marchin, Vierset-Barse, and Ocquier.

Product overview

OYOU (Centre culturel de Marchin) is a cultural center offering a unified platform for cultural programming and community services. The portfolio includes the main website for event management and cultural promotion, library services (Bibliothèque OYOU) at multiple locations with coworking spaces, the ROBOz cultural program sub-brand, and La Gazette newsletter publication. These offerings work together to serve the cultural and community needs of the Marchin area in Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• ROBOz: A sub-brand dedicated to ROBOz, an event/brand within OYOU cultural center focusing on cultural programming.

Products and services

• Cultural events and exhibitions programming Ticketed and reservation-based cultural program for the Marchin public covering visual arts exhibitions (arts plastiques), performing arts (spectacle, théâtre, danse, musique, concerts, cinéma), conferences, debates, public art, and heritage/commemorative events. Targeted at residents of Marchin and surrounding Communes in the province of Liège.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bibliothèque de Marchin-ModavecoreStrategic or Co-development PartnerThe Bibliothèque (library) in Marchin-Modave is a key partner for OYOU, collaborating on cultural activities throughout the year. Library locations in Marchin, Vierset-Barse, and Ocquier serve as spaces for cultural information, regular library services, and coworking facilities. This partnership extends OYOU's reach and provides additional community touchpoints for cultural programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centre culturel de Namur: Recognized Walloon cultural center delivering multi-vertical programming (visual and performing arts, youth, conferences) to a mid-sized catchment. Direct comparator for OYOU's FWB-recognized mission and programming mix.
• Botanique (Le Botanique): Brussels-based cultural venue of the Fédération Wallonie-Bruxelles presenting concerts, exhibitions, and multidisciplinary programming. Comparable event-driven cultural programming model with broader scale.
• Centre culturel de Waremme: Recognized Centre culturel in the rural Province de Liège catchment. Closest geographic and demographic analogue to OYOU's rural Walloon programming footprint.
• Maison de la Culture de Tournai: Recognized Centre culturel in Wallonia delivering multi-disciplinary programming (theater, music, dance, visual arts, youth). Same FWB-recognized cultural-center mandate as OYOU.
• Centre culturel de Huy: Recognized Centre culturel in a nearby Walloon municipality offering comparable multi-disciplinary programming (exhibitions, ateliers, performances). Shares the FWB-recognized cultural-center model and small-team ASBL structure that OYOU operates under.
• Flagey: Brussels cultural institution programming music, cinema, and festivals in a converted heritage venue. Comparable cultural-presentation business model with broader scale and concert/cinema overlap with OYOU's tags.
• Halles de Schaerbeek: Brussels cultural institution supported by FWB programming dance, circus, exhibitions, and community-focused events. Comparable multi-disciplinary, community-rooted cultural programming model.
• Les Chiroux - Centre culturel de Liège: Walloon Centre culturel recognized by Fédération Wallonie-Bruxelles that runs multi-vertical programming (visual arts, performing arts, youth) over a larger urban catchment. Closest institutional analogue to OYOU's role and funding model.

Broad incumbents

• BOZAR - Centre for Fine Arts Brussels: Large federally-supported Brussels cultural institution presenting visual arts, music, and performing arts. Competes for the same institutional grant pool as OYOU and offers the broader programming reference point for Walloon cultural centers.

Regional players

• Cultuurcentrum Mechelen: Dutch-language cultural center in Flanders delivering multi-disciplinary programming under the Flemish Cultuurcentrum network. Comparable center-of-community cultural programming model operating under a different regional funding framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OYOUculture
• Facebookfacebook.com/OYOUculture
• Instagraminstagram.com/oyouculture
• LinkedInlinkedin.com/company/oyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OYOU