Oranjezicht City Farm

What Oranjezicht City Farm does

Oranjezicht City Farm (OZCF) is a non-profit community urban organic farm founded in 2012 in Cape Town, South Africa, operating from a 0.25-hectare heritage site on the slopes of Table Mountain. The organization functions as a hybrid farm-and-platform: it produces certified organic vegetables and herbs sold directly to consumers via a farm stand and WhatsApp ordering; runs a portfolio of educational products including farm tours, year-round workshops (booked through Quicket), school programs, and internships; and rents garden allotments (2–8m²) to community members. OZCF also runs Cape Town's largest farmers market at the V&A Waterfront, which has operated as an independent entity under the OZCF brand licence since 2017 and supports 40+ farmers and 80+ artisanal food traders, attracting 8,000–12,000 visitors each weekend.

The underlying operating model is built on a Participatory Guarantee System (PGS) — a farmer-led organic certification process — combined with agroecology, food forestry, composting, and water-wise gardening practices. Distribution combines physical farm-stand sales, a relocated Saturday/Sunday plus Wednesday Night Market at the V&A Waterfront, allotment rentals, and channel partners including WhatsApp and Quicket. A small core team of seven staff is supplemented by a volunteer base that includes active board members; the farm was founded by volunteers in 2012 and this volunteer ethos persists.

Commercially, OZCF generates income through a mix of transaction-based produce and workshop sales, recurring allotment subscriptions, and marketplace commissions/fees at the OZCF Farmers Market. The organization was named one of the top 20 farmers markets worldwide by The Independent (UK) and has built an audience of 120,000+ social media followers and two published books. OZCF is a project of The SA Urban Food and Farming Trust (SAUFFT) and serves as SAUFFT's living laboratory, with its training and certification model now extending city-wide to support 1,400+ urban farmers through the Agrihub Initiative; over its first decade (2012–2022), it created 33 jobs, trained 45 interns, supported 78 community gardens, hosted 7,700 learners, and composted 8,900 tonnes of organic waste.

Name

Oranjezicht City Farm

Legal name

Oranjezicht City Farm

Website

https://ozcf.co.za

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Oranjezicht City Farm is a Cape Town non-profit urban organic farm established in 2012 that produces certified organic produce, runs Cape Town's largest farmers market (8,000–12,000 weekly visitors) supporting 40+ farmers and 80+ traders, and delivers education, workshops, internships, and allotment rentals to local communities, school groups, and conscious eaters.

Ownership category

akta.pro rank

Product category

Urban Organic Farming & Community Market

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Vegetable & Melon Farming (Open-Field) (AFAGAKAC)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Urban organic farming
• Farmers market operations
• Agricultural education programs
• Allotment garden rentals
• Community-supported agriculture

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Farm Produce Sales: Certified organic produce sold directly from the farm via WhatsApp ordering and farm stand sales.
2. Allotment Rentals: Garden plot rentals ranging from 2-8m² (standard 6m²), with pricing pro-rated for plot size. Includes bed preparation, seeds/seedlings, trellises, pest protection, and mentoring.
3. Workshop Fees: Educational workshops facilitated by in-house team and expert guests, covering botanical sketching, sustainable farming, cooking classes, and other topics for all ages.
4. Farmers Market Operations: The market, operating since 2017 under OZCF brand licence, provides infrastructure and business support to vendors, supporting 40+ farmers and 80+ artisanal food traders. Generates revenue through vendor fees and market operations at V&A Waterfront location.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Oranjezicht City Farm (OZCF) operates a 0.25-hectare certified organic urban farm on Table Mountain's slopes in Cape Town, producing and selling organic vegetables and herbs directly to consumers via a farm stand and WhatsApp ordering. It also operates Cape Town's largest farmers market at the V&A Waterfront (under OZCF brand licence since 2017), supporting 40+ local farmers and 80+ artisanal food traders, and runs community allotment rentals, farm tours, workshops, internships, and school programs.

Product overview

Oranjezicht City Farm (OZCF) is a community-focused organic urban farm operating a 0.25-hectare site on Table Mountain's slopes in Cape Town. Founded in 2012, it offers a unified portfolio of agricultural and educational products: certified organic produce from the farm itself; the OZCF Farmers Market (the largest in Cape Town, drawing 8,000-12,000 visitors weekly, independently operating since 2017); allotment rentals for community members to grow their own food; volunteer and internship programs; educational workshops and school programs; and farm tours. The farm serves as SA Urban Food & Farming Trust's living laboratory and training ground, sharing practical knowledge on composting, water-wise gardening, agroecology, and food forestry while supporting broader urban food sovereignty initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Organic Farm Produce
• OZCF Farmers Market
• Allotment Rentals
• Educational Workshops Year-round fee-based workshops facilitated by in-house team and expert guests, covering topics such as botanical sketching, sustainable farming practices, and hands-on cooking classes for all ages. Booked via the Quicket platform.
• Farm Tours Guided tours of the urban farm showcasing sustainable farming practices, diverse gardens, environmental initiatives, and the connection between seeds, soil, water, and sunlight.
• Internship Program Hands-on learning program providing practical training in urban farming techniques including composting, water-wise gardening, agroecology, and food forestry. Has trained 45 interns in the first decade.
• School Programs Educational experiences for school groups providing hands-on learning about natural systems and sustainable food production. Has hosted 7,700 learners in the first decade.
• Community Garden Support (including PGS Organic Certification) Support services for community gardens, including the Participatory Guarantee System (PGS) organic certification process. Has supported 78 community gardens and now contributes to SAUFFT's Agrihub Initiative supporting 1,400+ urban farmers in Cape Town's food-insecure communities.

Quantifiable outcome

• 33 jobs created and 45 interns trained in first decade of operation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SA Urban Food & Farming Trust (SAUFFT)coreStrategic or Co-development PartnerOZCF is a project and living laboratory of the SA Urban Food & Farming Trust (SAUFFT). The farm operates as SAUFFT's training ground where the organization develops educational programs, sustainable farming practices, and community engagement models that are then scaled through SAUFFT's city-wide initiatives.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Spier Wine Farm: Larger Stellenbosch-based wine and hospitality estate operating an on-site farmers-style market and food experiences. Comparable as a Stellenbosch/Cape winelands food market operator with sustainability credentials, but at significantly larger scale.

Regional players

• Bay Harbour Market: Cape Town weekend market in Hout Bay featuring local food traders and crafts. Comparable as a Cape Town weekend market destination, but more generalist and less producer-led than OZCF.
• Root Market: Weekend market in Cape Town focused on conscious consumers, local produce, and artisanal food. Comparable weekend market concept targeting similar conscious-eater segment in the Cape Town region.
• Jozi Real Food Market: Weekend artisanal food market in Johannesburg. Comparable as a South African weekend food market with artisan producer focus, but serving the Gauteng rather than Cape Town consumer base.

Direct peers

• Neighbourgoods Market (Old Biscuit Mill): Long-running Cape Town weekend market at the Old Biscuit Mill in Woodstock, featuring artisanal food traders and local producers. Closely comparable as a curated weekend food market with a strong Cape Town visitor base.
• Abalimi Bezekhaya: Cape Town-based non-profit supporting home and community food gardens in low-income areas. Directly comparable mission: urban organic farming, food-insecure communities, training and market access for smallholder farmers.
• Soil for Life: Cape Town-based non-profit teaching low-income communities to grow their own food using organic, water-wise methods. Directly comparable educational mission and urban-agroecology focus.
• Bryanston Organic & Natural Market: Established Johannesburg organic and natural produce market. Comparable as a South African weekend market centred on organic growers, artisanal food, and conscious-eater consumers.

Emerging players

• Greenpop: South African non-profit focused on urban greening, food gardens, and environmental education. Comparable as a Cape Town environmental non-profit combining education, community gardens, and urban food forestry.

Others

• WWOOF (Worldwide Opportunities on Organic Farms): Global network linking volunteers with organic farms for educational and cultural exchange. Comparable as an enabler of volunteer-driven organic farm training and labour, though at a global rather than single-site scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oranjezichtcityfarm1062
• Facebookfacebook.com/OZCFarm
• Instagraminstagram.com/ozcfarm
• LinkedInlinkedin.com/company/ozcfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oranjezicht City Farm