Chambre Régionale d'Agriculture Provence Alpes Côte d'Azur

What Chambre Régionale d'Agriculture Provence Alpes Côte d'Azur does

Chambre Régionale d'Agriculture Provence-Alpes-Côte d'Azur (CRA PACA) is a French public administrative establishment (Établissement public à caractère administratif) governed by articles L. 513-1 and following of the rural and maritime fishing code. It functions as the regional coordinating body for six departmental chambers of agriculture covering Alpes de Haute-Provence, Hautes-Alpes, Alpes-Maritimes, Bouches-du-Rhône, Var, and Vaucluse, with the regional headquarters in Aix-en-Provence and 300+ staff across the network. The institution delivers advisory services, technical assistance, environmental certification support (HVE, Agriculture Biologique, Certiphyto), farm installation and transmission guidance, training programs, and crisis management (drought, fires) to farmers, future farmers, agricultural cooperatives, and local authorities. Its go-to-market is sales-led through physical offices and field advisors, supplemented by point-of-contact services (Point Accueil Diversification, Point Accueil Installation) and digital portals.

The core product portfolio spans three clusters: PROAGRI (services for active farmers including diversification, certification, and commercialization), TERRALTO (services for local authorities on land development, biodiversity, and short supply chains), and branded network services (Bienvenue à la Ferme, Marchés des Producteurs de Pays, Drive Fermier, HAUTES-ALPES Naturellement). Digital infrastructure includes the MesParcelles farm management platform for record-keeping and HVE certification calculations, and the CREAM experimentation center in Alpes-Maritimes for Mediterranean horticulture research.

The business model is primarily public institutional funding, including allocations from the Ministry of Agriculture (CASDAR), Région Sud Provence-Alpes-Côte d'Azur, EU funds (FEADER, FSE), departmental contributions, and water agencies (Agence de l'eau Rhône Méditerranée Corse), supplemented by fee-based advisory, training, and certification services. There is no equity ownership, no funding rounds, and the institution is not privately investable in the conventional sense. Revenue is not publicly disclosed. Pricing is subsidized within a public-service mandate, and the institution operates under elected leadership (Georgia Lambertin as regional President, with departmental Presidents for each of the six chambers) on a 2025-2031 mandate.

Name

Chambre Régionale d'Agriculture Provence Alpes Côte d'Azur

Legal name

Chambre Régionale d'Agriculture

Website

https://paca.chambres-agriculture.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chambre Régionale d'Agriculture Provence-Alpes-Côte d'Azur is a French public administrative institution coordinating six departmental chambers to deliver agricultural advisory, certification, training, and crisis management services to farmers, future farmers, and local authorities across the PACA region.

Ownership category

akta.pro rank

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public institutional funding: Public establishment funded by government bodies including Ministry of Agriculture, Regional Council, European funds (FEADER, FSE), and departmental contributions
2. Advisory and service fees: Fees for specialized advisory services, training programs, and certification support provided to farmers and agricultural professionals

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CRA PACA is a public administrative agricultural institution providing advisory, certification, training, and territorial development services to farmers and local authorities across the Provence-Alpes-Côte d'Azur region. Its core offerings include farm installation and transmission support, environmental certification assistance (HVE, Agriculture Biologique, Certiphyto), diversification guidance through PROAGRI and TERRALTO service lines, agritourism and short-circuit commercialization networks (Bienvenue à la Ferme, Marchés des Producteurs de Pays), and crisis management for events such as drought and forest fires.

Product overview

Chambre Régionale d'Agriculture Provence Alpes Côte d'Azur operates as a regional public agricultural institution providing advisory, certification, and support services to farmers across seven departmental chambers. The portfolio includes agricultural certification services (HVE, Agriculture Biologique, Certiphyto), direct sales networks (Bienvenue à la Ferme, Marchés des Producteurs de Pays, Drive Fermier), digital tools (MesParcelles), and specialized advisory services (Point Accueil Diversification). These products collectively serve farmers from installation through diversification, certification, and commercialization.

Differentiator

Problem solved

Functional benefit

Brands

• PROAGRI: Service offering for farmers providing advice on production, diversification, certification, and sales.
• TERRALTO
• Bienvenue à la Ferme
• Marchés des Producteurs de Pays (MPP)
• HAUTES-ALPES Naturellement
• Trophées de l'agriculture des Hautes-Alpes

Products and services

• Bienvenue à la Ferme National brand network of farmers offering direct farm sales, agritourism, accommodation, leisure activities, and farm-based dining experiences, providing visibility and support for agricultural diversification to farmers across PACA.
• Marchés des Producteurs de Pays (MPP) Farmers markets exclusively composed of farm producers and artisans, emphasizing direct contact between producers and consumers, identified by trademarked logos across the PACA region.
• Certification Haute Valeur Environnementale (HVE) Advisory and audit preparation services supporting farmers in obtaining the High Environmental Value certification at Level 3, covering biodiversity, phytosanitary strategy, fertilization management, and irrigation indicators.
• MesParcelles Digital farm management tool used for HVE certification calculations, record-keeping, and agricultural parcel management, provided to farmers through the chamber network.
• Point Accueil Diversification (PAD) Personalized consultation service for farmers seeking to diversify into new productions, agritouristic activities, direct sales, or product transformation, providing technical, economic, and regulatory guidance.
• Drive Fermier Online ordering platform enabling consumers to purchase 100% farm products, local and terroir-based, with pickup points and postal delivery service operated by farmers.
• Certiphyto Training and certification service for the use of phytopharmaceutical products, required for agricultural professionals to handle and apply plant protection products.
• Agriculture Biologique advisory Advisory and certification support services for organic farming conversion and maintenance, helping farmers transition to and sustain organic agriculture practices.
• Agritourisme & Circuits Courts advisory Advisory services for agritourism development and short supply chain commercialization, helping farmers diversify income through farm visits, direct sales, and rural tourism.
• PROAGRI service offering Service banner providing advice to farmers on production, diversification, certification, and sales across all agricultural sectors.
• TERRALTO service offering Service offering for local authorities and territories providing support on land development, biodiversity, farmer installation, short supply chains, and ecological transition.

Quantifiable outcome

• HVE certification: 4,026 certified farms in PACA region (2025), representing significant environmental transition
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Agence de l'eau Rhône Méditerranée CorsecoreStrategic or Co-development PartnerWater agency providing funding and support for water management and irrigation projects in agricultural sector across the PACA region
• Région Sud Provence-Alpes-Côte d'AzurcoreStrategic or Co-development PartnerRegional council providing funding and political support for agricultural development, rural development, and environmental transition programs
• Ministère de l'agriculture, de l'agro-alimentaire et de la souveraineté alimentairecoreStrategic or Co-development PartnerNational Ministry providing regulatory framework, national agricultural policy direction, and funding programs including CASDAR for agricultural research and development
• VIVÉAcoreStrategic or Co-development PartnerAgricultural vocational training fund supporting professional development and training for farmers and agricultural workers
• France AgrimercoreStrategic or Co-development PartnerNational agricultural and maritime products agency providing market development support, export assistance, and sector organization
• Bienvenue à la FermemajorChannel Partner/ Reseller/ DistributorNational brand network operated by chambers of agriculture for farm direct sales, agritourism, and farm accommodation - provides marketing and brand support to member farmers
• MesParcellesmajorTechnology or IntegrationFarm management digital platform provided to farmers for environmental monitoring, record-keeping, and HVE certification calculations
• FREDON PACAcoreStrategic or Co-development PartnerPlant health organization (Fédération Régionale de Défense contre les Organismes Nuisibles) providing surveillance and control of agricultural pests including Xylella fastidiosa
• Préfecture régionale PACAcoreStrategic or Co-development PartnerRegional prefectural authority coordinating state services and government policy implementation in the PACA region

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chambres d'agriculture France (APCA): National-level umbrella organization for the French Chambers of Agriculture network. Directly comparable as the parent/coordination body governing the same mandate and operating the Bienvenue à la Ferme and other national brands cited by CRA PACA.
• Chambre Régionale d'Agriculture des Hauts-de-France: French regional chamber of agriculture operating under the same national framework with comparable departmental coordination, advisory services, and EU-funded program delivery.
• Chambre Régionale d'Agriculture Nouvelle-Aquitaine: French regional chamber of agriculture covering a multi-department territory with similar advisory, certification, and territorial-mission portfolio. Directly comparable in mandate and service architecture.
• Chambre Régionale d'Agriculture des Pays de la Loire: French regional chamber of agriculture with identical statutory role, departmental chambers, and advisory services. Functions as a structural peer of comparable scale.
• Chambre Régionale d'Agriculture d'Occitanie: Another French regional chamber of agriculture with the same statutory mandate, departmental chamber structure, and advisory/certification portfolio. Comparable as a peer regional chamber facing similar CAP, FEADER, and HVE dynamics.
• Chambre Régionale d'Agriculture de Bretagne: French regional chamber of agriculture with the same legal status, departmental subdivisions, and advisory/training portfolio. Comparable as a regional peer of similar scale and operational scope.
• Chambre Régionale d'Agriculture Auvergne-Rhône-Alpes: French regional chamber of agriculture with overlapping departmental chamber network, advisory and certification services, and territorial-development mandate. Closely comparable in scale, structure, and service mix to CRA PACA.
• Chambre Régionale d'Agriculture de Bourgogne-Franche-Comté: French regional chamber of agriculture with similar mandate, departmental coordination, and advisory/certification services. Directly comparable structural peer.
• Chambre Régionale d'Agriculture du Grand Est: French regional chamber of agriculture with the same legal status and service portfolio (advisory, training, certification, brand networks). Comparable regional peer operating under the same national chamber framework.

Others

• FREDON France (Fédération Régionale de Défense contre les Organismes Nuisibles): National federation of regional plant-health organizations, including FREDON PACA which is a stated partner of CRA PACA. Functionally comparable as a regional public-interest organization supporting agricultural surveillance and plant health in PACA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chambre-r%C3%A9gionale-d-agriculture-provence-alpes-c%C3%B4te-d-azur

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chambre Régionale d'Agriculture Provence Alpes Côte d'Azur