PACEID Uganda

What PACEID Uganda does

PACEID (Presidential Advisory Committee on Exports and Industrial Development) is a government advisory body established in 2022 under the Office of the President of Uganda. Its mandate is to address strategic and operational bottlenecks in Uganda's export and industrial development by coordinating policy across government ministries, facilitating trade infrastructure, and connecting Ugandan exporters with international markets. The entity serves Ugandan exporters, farmers, cooperatives, and government institutions, organized across 13 priority sectors including fish, dairy, coffee, tourism, and manufacturing.

PACEID's core operational assets include the Uganda Connect Hubs (physical trade facilitation centers at Entebbe International Airport and in international markets including DRC, China, Nigeria, and others), the TradeXchange Digital Platform (an exporters' marketplace and information portal), the Exporters Catalogue (a database of Ugandan export-ready products and suppliers), the Trade Frontier Fund (an export financing vehicle), and appointed Trade Representatives in eight-plus international markets. It also delivers standards and compliance advisory, training programs, export credit support, and policy advocacy.

PACEID's business model is not revenue-generating. It is a publicly funded government advisory committee that delivers trade facilitation services at no direct cost to exporters. Its "revenue" mechanics, in an investment sense, are the government budget allocations that fund its operations and the national export volumes it seeks to influence, with reported export growth from approximately $4.2 billion in 2022 to $8.2 billion in 2024 (figures attributed to national statistics, not directly attributable to PACEID's commercial performance).

Name

PACEID Uganda

Legal name

Presidential Advisory Committee on Exports and Industrial Development

Website

https://paceid.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PACEID is a Ugandan Presidential Advisory Committee established in 2022 that coordinates national export promotion and industrial development across 13 sectors through trade hubs, digital platforms, trade financing, and international trade representatives serving Ugandan exporters and farmers.

Ownership category

akta.pro rank

Product category

Export Trade Promotion Services

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

akta.pro primary industry

Trade-Related Infrastructure & Logistics Development (BPADAMAN)

akta.pro secondary industry

Economic Research, Statistics & Policy Advisory (BPADAMAJ)

Keywords

• Export promotion services
• Trade advisory services
• Export market facilitation
• Trade representation services
• Export compliance advisory

Headquarters

HQ city

Entebbe

HQ country

Uganda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Export Advisory Services: PACEID is a government advisory committee that provides strategic guidance and coordination services to enhance Uganda's export capacity and industrial development. It does not generate revenue but facilitates trade growth through policy coordination.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PACEID (Presidential Advisory Committee on Exports and Industrial Development) is a Ugandan government advisory body that coordinates national export strategy across 13 key sectors including coffee, dairy, grains, beef, fruits, vegetables, tourism, cement, and steel. It delivers market access facilitation through Uganda Connect Hubs (airport and international trade hubs), TradeXchange Digital Platform, exporter catalogues, trade representation in overseas markets, export financing via the Trade Frontier Fund, and standards and compliance support. The committee operates four strategic pillars targeting USD 6 billion in new export revenue by 2028.

Product overview

PACEID (Presidential Advisory Committee on Exports & Industry) is Uganda's government export promotion body operating under 4 strategic pillars to achieve USD 6BN in new export revenue by 2028. The organization offers an integrated portfolio of export support services including Uganda Connect Hubs (trade hubs at Entebbe Airport and abroad), the TradeXchange Digital Platform for export facilitation, an Exporters Catalogue covering 100+ exporters, Export Funding via the Trade Frontier Fund, Standards & Compliance Services, Trade Representation in 9+ global markets (South Africa, UK, Balkans, DRC, USA, China, Nigeria, Serbia), Training & Industrial Development programs, Export Credit Support for underwriter orders, and Statistics & Documentation services. The organization also conducts the annual Uganda Connect International Buyers Week and manages capacity building initiatives including First Impression Ambassadors Training for airport frontline officers.

Differentiator

Problem solved

Functional benefit

Brands

• Uganda Connect Hubs: Trade hubs at airports and abroad for farmers markets and airport trade to promote Ugandan exports
• TradeXchange
• Exporters Catalogue

Products and services

• Uganda Connect Hubs Physical trade hubs located at airports and in international markets that showcase Ugandan products (coffee, tea, dairy, banana flour, handcrafts, agricultural produce) to international travelers and potential buyers. Includes airport hubs at Entebbe and international hubs in DRC, Serbia, China, with planned hubs in Nigeria, UK, and South Africa.
• TradeXchange Digital Platform Digital platform developed with MDA support to streamline trade processes and connect Ugandan exporters with international markets.
• Exporters Catalogue

Quantifiable outcome

• Uganda's exports grew from USD 4.2 billion in 2022 to USD 9.4 billion (2024/2025)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Uganda Civil Aviation Authority (UCAA)coreStrategic or Co-development Partner · 29 April 2026PACEID and UCAA partnered on the First Impression Ambassadors Training programme to improve service delivery at Uganda's entry points, training frontline officers from Immigration, Aviation Security, and Customs to enhance Uganda's global image.
• Uganda Free Zones AuthoritycoreStrategic or Co-development Partner · 16 December 2024PACEID-backed Free Zones Export Project nearing operational stage, commissioned by President Museveni. Supports export processing and manufacturing in designated zones.
• Africa Global Chamber of Commerce (AGCC)coreGTM or Marketing Partner · 17 September 2024Partnership with AGCC to organize the Pan African Congress Business Forum and Expo, aimed at enhancing Uganda's exports to the United States and strengthening East Africa-US trade relations.
• CN Light TechnologyminorStrategic or Co-development Partner · 26 April 2024CN Light Technology signed MoU with PACEID to pursue off-takers for Ugandan products and investors in mining and agriculture. Company manufactures LED screens, electronics, solar panels and invests in Ugandan assembly operations.
• Masheda Foods LimitedcoreChannel Partner/ Reseller/ Distributor · 1 January 2024PACEID partnered with Masheda Foods Limited to open the first Uganda Trade Hub in the Democratic Republic of Congo, expanding market access for Ugandan agricultural products.
• Benton Technologies CompanycoreStrategic or Co-development Partner · 1 January 2024Benton Technologies Company (Shenzhen) committed USD 30 million investment to set up an assembly facility for one million laptop computers for Uganda's schools. The partnership includes technology transfer and local manufacturing capacity building.
• GHFC (Global Hydrogen Fertilizer Company)coreStrategic or Co-development Partner · 1 January 2024Uganda partnered with GHFC to boost fertiliser use and agricultural productivity through green hydrogen-based fertilizer production, supporting increased agricultural output for export markets.
• UNDP UgandacoreStrategic or Co-development Partner · 1 August 2023UNDP Uganda partnered with PACEID in August 2023 to launch an export preparedness training programme designed to help Ugandan exporters successfully penetrate the competitive US market, leveraging the USD 18 trillion consumer expenditure opportunity.
• Ministry of Trade, Industry and CooperativescoreStrategic or Co-development PartnerCore government ministry partner for trade policy, industrial development, and export promotion coordination. Trade Minister Francis Mwebesa officially commissioned Uganda Connect Hub at Entebbe Airport.
• Ministry of Agriculture, Animal Industry and FisheriescoreStrategic or Co-development PartnerKey partner for agricultural export development, food safety standards, and compliance. Working on protocols for agricultural exports to China and other markets.
• Golazo (Belgium)minorImplementation/ SI/ Consulting PartnerBelgian event management company with experience organizing international marathons (Berlin, Nairobi, Rotterdam) supporting organization of Kampala City Marathon for tourism promotion.
• Hollywood Film ProducerminorGTM or Marketing PartnerPACEID partnered with Hollywood producer to showcase Uganda through film, aiming to promote tourism and Uganda's image globally.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tanzania Trade Development Authority (TanTrade): Tanzania's statutory body for trade development and export promotion. Comparable mandate covering agricultural exports (coffee, cashew, tobacco), minerals, and manufactured goods within the same EAC region with overlapping buyer markets.
• Rwanda Development Board (RDB): Rwanda's integrated investment and export promotion agency with similar coffee, tea, and horticulture export mandates. Comparable as a small East African nation pursuing aggressive export-led growth strategies and trade representative networks.
• Ghana Export Promotion Authority (GEPA): Ghana's national export promotion agency focused on non-traditional exports including cocoa products, horticultural products, fish, and processed foods. Comparable African trade promotion body with similar agricultural export focus and trade representative model.
• Nigerian Export Promotion Council (NEPC): Nigeria's federal agency for export promotion with comparable mandate across agricultural products, manufactured goods, and services. Direct peer under AfCFTA frameworks and a target export market for PACEID-facilitated Ugandan exports.
• Export Promotion Council (Kenya): Kenya's national export promotion agency mandated to develop and promote Kenyan exports across similar product categories including coffee, tea, horticulture, and manufactured goods. Direct regional peer operating under a comparable government mandate within the East African Community.

Others

• African Export-Import Bank (Afreximbank): Continental trade finance institution supporting African trade through financing, guarantees, and trade information. Comparable to PACEID's Trade Frontier Fund mission but operating pan-African scale; potential partner or funding source rather than competitor.
• Africa Global Chamber of Commerce (AGCC): Pan-African business chamber that co-organized the Pan African Congress Business Forum with PACEID in July 2024. Active partner in US-Africa trade promotion; complementary rather than competitive.
• UNDP Africa Trade and Investment Programme: UNDP's continental trade and investment facilitation programme that partners with African national export promotion bodies (including PACEID per the August 2023 partnership). Relevant as an enabling/supporter organization rather than a direct competitor.

Broad incumbents

• Ethiopian Investment Commission: Ethiopia's government agency coordinating investment and export promotion including coffee (Africa's largest producer) and manufactured goods. Comparable as a larger incumbent in African agricultural export promotion with established international trade infrastructure.
• Trade and Investment South Africa (TISA): South Africa's national trade and investment promotion agency under the Department of Trade, Industry and Competition. A larger incumbent with broader sectoral mandate (manufacturing, services, mining) and well-developed trade representative network — including a South African trade office relevant to PACEID's regional strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/paceid
• Facebookfacebook.com/paceid
• LinkedInlinkedin.com/company/paceid-uganda
• Instagraminstagram.com/paceid

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACEID Uganda