Pacificanna

What Pacificanna does

Pacificanna is a privately held, family-owned licensed cannabis retailer operating six physical storefronts across British Columbia: three in Greater Victoria (Fairfield, Jubilee, James Bay) and one each in Port Hardy, Williams Lake, and Smithers. The company sells the full regulated cannabis product taxonomy — flower (Indica, Sativa, Hybrid), pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, CBD products, seeds, and accessories — sourced from federally licensed Canadian producers, with each transaction capped at 30g dried flower equivalent per Adult 19+ customer.

The business runs a direct-to-consumer retail model combining in-store sales, location-specific online pre-ordering for in-store pickup (powered by Dutchie), and mail-order delivery with 19+ ID verification. The corporate footprint disclosed in source data is just five employees, indicating that store-level budtenders and operations staff are not aggregated into the central headcount; the company is structured as a lean family operator rather than a multi-site corporate retailer. Pricing is not publicly disclosed and is presented through location-specific online menus.

Pacificanna positions itself as the approachable, non-intimidating alternative to "fancy" budtender-led retail, marketing approachable service, knowledgeable staff, and on-request product sourcing to both novice and experienced consumers. Distribution is concentrated in mid-sized BC municipalities where licensed retail competition is limited, and the company emphasizes a "BC Owned & Operated" community-trust brand positioning built on the owners' stated 35+ years of combined retail and hospitality experience.

Name

Pacificanna

Legal name

Pacificanna

Website

https://pacificanna.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacificanna is a family-owned, BC-licensed cannabis retail chain operating six storefronts across British Columbia (three in Victoria plus Port Hardy, Williams Lake, and Smithers), selling the full regulated product catalog to adult recreational consumers via in-store, online pre-order, and mail-order channels.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Cannabis retail
• Recreational cannabis
• Cannabis dispensary
• Cannabis products
• Licensed cannabis store

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Cannabis Sales: Pacificanna generates revenue through retail sales of cannabis products including flower, pre-rolls, edibles, concentrates, tinctures, topicals, CBD products, vaporizers, seeds, and accessories. Products are sourced from federally regulated Licensed Producers in British Columbia and across Canada. Revenue is generated through in-store purchases, online pre-orders for pickup, and mail-order delivery. Customers (Adults 19+) may purchase up to 30 grams of dried cannabis flower (or its equivalent) per transaction.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pacificanna operates six licensed retail cannabis stores in British Columbia (three in Victoria — Fairfield, Jubilee, and James Bay — plus Port Hardy, Williams Lake, and Smithers), selling cannabis products including flower, pre-rolls, edibles, concentrates, tinctures, topicals, CBD products, vaporizers, seeds, and accessories to adults aged 19 and older. Products are sourced from federally regulated Canadian Licensed Producers and sold in-store, through online pre-orders for pickup, and via mail-order delivery. The company positions itself as an approachable, family-owned retailer providing knowledgeable guidance to both novice and experienced cannabis consumers.

Product overview

Pacificanna is a fully licensed 19+ cannabis retail chain operating six physical store locations in British Columbia (Victoria with three locations - Fairfield, Jubilee, and James Bay; Port Hardy; Williams Lake; and Smithers). The company offers a curated selection of cannabis products including Flower (Indica, Sativa, Hybrid strains), Pre-Rolls, Vaporizers, Concentrates, Edibles, Tinctures, Topicals, CBD Products, Seeds, and Accessories. Products are sourced from federally regulated Licensed Producers. Pacificanna provides an online menu system enabling pre-orders for in-store pickup. As a family business with over 35 years in retail and hospitality, the company positions itself as approachable for all experience levels, from novices to connoisseurs, with a focus on education and community connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Flower (Indica, Sativa, Hybrid)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Tokyo Smoke: Canadian cannabis retail brand operating stores in multiple provinces including BC. Directly comparable multi-store adult-use cannabis retailer with branded retail experience.
• Spiritleaf: Canadian cannabis retail franchise with stores across multiple provinces including BC. Directly comparable multi-store recreational cannabis retailer with omnichannel ordering and a community-focused brand identity.
• High Tide (Canna Cabana): High Tide operates Canna Cabana, the largest Canadian cannabis retail chain with 160+ stores across multiple provinces including BC. Directly comparable as a multi-store cannabis retailer serving recreational consumers with both physical storefronts and e-commerce.
• Meta Cannabis: Western Canadian cannabis retail chain operating in BC and other provinces. Directly comparable multi-store recreational cannabis retailer with similar omnichannel offerings.
• The Hunny Pot Cannabis Co. Multi-store Canadian cannabis retailer with locations across multiple provinces. Directly comparable as a chain of adult-use cannabis dispensaries serving similar recreational consumer segments.
• Fire & Flower: Canadian licensed cannabis retailer operating a chain of stores across multiple provinces. Directly comparable multi-store recreational cannabis retail model with omnichannel ordering capabilities.
• Choom Cannabis: Western Canadian cannabis retailer with multiple storefronts including BC locations. Directly comparable as a multi-store adult-use cannabis retail chain operating in the same regional market.

Emerging players

• Superette: Canadian cannabis retailer with curated retail concept and multiple locations. Comparable as a design-forward multi-store cannabis retailer, though operating at smaller scale and more limited geography.

Broad incumbents

• Canopy Growth Corporation: One of Canada's largest cannabis companies with retail and product brand operations across multiple provinces. Comparable as a broad incumbent in the Canadian cannabis retail and product ecosystem, though operating at vastly larger scale.

Regional players

• Northern Helm: BC-based cannabis retail chain operating multiple storefronts in British Columbia. Comparable as a regional multi-store cannabis retailer in the same provincial market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/realpacificanna
• Instagraminstagram.com/realpacificanna
• LinkedInlinkedin.com/company/pacificanna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacificanna