Pacific Fresh

What Pacific Fresh does

Pacific Fresh Pty Ltd is a privately held Australian citrus packing facility headquartered at 2536 Irrigation Way, Leeton, NSW, in the Murrumbidgee Irrigation area of the Riverina region. Founded in 1993 by a collective of individual citrus growers, the company consolidated its operations in 1996 into a single central, state-of-the-art packing facility between Yanco and Leeton. It sources citrus from a network of trusted growers in the Riverina region and packs a portfolio of 12 citrus varieties, including Dolci Navel Orange, Washington Navel, Navelina, FJ Navel, Late Navel, Cara Cara, Valencia, Blood Orange, Ruby Red Grapefruit, Marsh Ruby Grapefruit, Lemons, and Tangold Mandarins.

The company operates as a B2B wholesale supplier, distributing packaged citrus to domestic Australian retailers and grocers as well as international export markets. Its commercial position is supported by four sector accreditations — Fresh Care, SQF, HACCP, and HARPS — that underpin retailer-grade food safety compliance and export eligibility. The company is wholly owned by Bright Food Group Holding Pty Ltd, which acquired Pacific Fresh as a complement to its Mildura Fruit Company operations in Victoria, retained key management and staff, and invested in modern facilities and equipment.

Revenue is generated through one-time wholesale transactions of packed citrus fruit, with quote-based pricing on bulk B2B orders (no pricing is publicly disclosed). The go-to-market is direct sales to domestic and international enterprise buyers, with a corporate website and direct contact channels serving as the primary marketing and lead-conversion mechanisms. No public listings, no disclosed funding rounds, and no app or platform products exist; the business is a physical-goods, asset-heavy agricultural packer.

Name

Pacific Fresh

Legal name

Pacific Fresh Pty Ltd

Website

https://pacificfresh.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Fresh is a privately held Australian citrus packing facility in the Riverina region of NSW. It sources from a network of growers, packs 12 citrus varieties, and supplies domestic retailers and international export markets via B2B wholesale channels. It is owned by Bright Food Group Holding Pty Ltd.

Ownership category

akta.pro rank

Product category

Fresh Citrus Packing

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Citrus Packing Houses (AFAOAGAB)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Citrus packing
• Fresh citrus supply
• Wholesale produce
• Citrus fruit distribution
• Fresh produce packing

Headquarters

HQ city

Leeton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Citrus Fruit Sales: Pacific Fresh operates as a citrus packing facility that sources citrus from a network of trusted growers in the Riverina region, packs the produce, and sells to domestic and international markets through wholesale B2B channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pacific Fresh is a citrus packing facility based in Leeton, NSW that sources oranges, mandarins, lemons, and grapefruits from a network of contracted growers. It grades, packs, and distributes fresh citrus in twelve varieties to wholesale customers across domestic Australian and international export markets.

Product overview

Pacific Fresh is a citrus packing facility operating as a single unified product operation. The company sources, packs, and distributes a portfolio of 12 citrus varieties including various navel oranges (Dolci Navel, Washington Navel, Navelina, FJ Navel, Late Navel, Cara Cara), Valencia oranges, blood oranges, Ruby Red and Marsh Ruby grapefruits, lemons, and Tangold mandarins. These products are sourced from a network of growers in the Riverina Region of NSW and distributed through domestic and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Dolci Navel: A natural hybrid variation of the Washington navel orange, discovered in 2009, known for its distinctive bronzed skin, exceptional juiciness, and natural sweetness.
• Tangold Mandarin

Products and services

• Dolci Navel Orange
• Washington Navel Orange
• Navelina Orange
• FJ Navel Orange
• Late Navel Orange
• Valencia Orange
• Cara Cara Navel Orange
• Blood Orange
• Ruby Red Grapefruit
• Marsh Ruby Grapefruit
• Lemons
• Tangold Mandarin

Quantifiable outcome

• Multiple food safety accreditations maintained including Fresh Care, SQF, HACCP, and HARPS

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mildura Fruit CompanycoreStrategic or Co-development PartnerComplementary citrus operation in Mildura, Victoria. The Mildura Fruit Company operations complement Pacific Fresh's operations, strengthening the group's commitment to delivering excellence in citrus production across Australia.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Sunkist Growers: Large U.S. citrus grower cooperative marketing navel oranges, Valencia oranges, lemons, and mandarins globally. Comparable as a multi-variety citrus packer-marketer, but operates at much larger scale and primarily in the U.S. counter-seasonal window.
• Costa Group: Australia's largest horticultural company, producing and marketing citrus, berries, avocados, and mushrooms across domestic and export markets. Overlaps with Pacific Fresh in Australian citrus supply to major retailers, but is far more diversified across categories.
• T&G Global: New Zealand-headquartered fresh produce company growing and marketing apples, citrus, grapes, and tomatoes globally. Comparable as an integrated citrus packer-exporter serving international retailers, though anchored in New Zealand counter-seasonal supply.
• Capespan: South African-headquartered global fresh fruit marketer and distributor handling citrus, grapes, apples, and pears. Comparable as a multi-variety citrus packer-exporter serving global retail customers, though operating from Southern Hemisphere African supply.
• Wonderful Citrus: Vertically integrated citrus grower-packer-marketer in California, part of The Wonderful Company. Directly comparable in operating integrated citrus packing and global branded distribution, though at significantly greater scale and with owned growing operations.
• Perfection Fresh: Australian family-owned fresh produce grower, packer, and distributor across multiple categories including citrus. Comparable in operating a centralized packing model serving major Australian retailers, with broader category reach than Pacific Fresh.

Others

• Elders Limited: Australian agribusiness providing horticulture inputs, farm services, and produce marketing support. Relevant as an adjacent ecosystem participant linking Australian growers (including citrus) to wholesale buyers and export channels, though not a direct packer competitor.

Direct peers

• 2PH Farms: Queensland-based citrus and table grape operation that grows, packs, and exports Australian produce. Highly comparable B2B citrus model targeting domestic retailers and international export markets, overlapping Pacific Fresh's customer base.
• Mildura Fruit Company: Australian citrus packing and distribution operation based in Mildura, Victoria. Operates as a sister entity under the same Bright Food Group parent, with complementary Riverina–Murrumbidgee and Victorian growing regions serving overlapping domestic and export customers.
• Cutri Fruit: Australian grower-packer-exporter of premium citrus, table grapes, and stone fruit. Competes directly with Pacific Fresh for Australian citrus shelf space and export customers, with similar varietal portfolios and grower-network sourcing models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacificfresh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Fresh