Pacific Vintners

What Pacific Vintners does

Pacific Vintners Company Pty Ltd is a privately held, South Australia-based wine producer and exporter founded in 2014 by a group of technology and logistics investors. The company owns 250 hectares of vineyards across South Australia (including Cobdogla, Comley, Gilgen, Barnhouse, Playford, 12 Noon Lagoon, Reichstein, and Harris sites) and contracts additional grape supply from three other regions, and is transitioning owned acreage to certified organic viticulture with Playford Vineyard targeted for 2024 certification. Its core business is B2B private label wine export, providing an all-inclusive service — wine selection, custom blending, in-house label and packaging design, bottling, and international shipping with customs documentation — under which the company exported over 6 million bottles in 2019.

In parallel, Pacific Vintners distributes three proprietary consumer brands: Karl's Scepter, Barnhouse (a heritage-positioned Barossa old-vine range), and Glory Night, the latter a co-branded line with Italian football club Inter Milan. The revenue model is asset-heavy and operationally lean: the company runs a 13-person team that relies on owned vineyard supply plus contracted production capacity to serve private-label buyers (retailers, importers, distributors) seeking custom-branded wines at entry-level through single-vineyard Barossa Valley tiers. Pricing is quote-based across multi-year volume contracts and is not publicly disclosed.

The company's competitive positioning rests on vertical integration (vineyard-to-bottle control), logistics expertise inherited from its technology-and-logistics founders, export scale (recognized with the 2018 South Australia Wine Exporter of the Year award), and brand/IP assets including the Inter Milan licensing partnership and an ESG/sustainability narrative built around organic conversion and Murray River regeneration. Growth-stage capital is undisclosed, and no public listing exists.

Name

Pacific Vintners

Legal name

Pacific Vintners Company Pty Ltd

Website

https://pacificvintners.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Vintners is a privately held South Australian wine producer and exporter that owns 250 hectares of vineyards and operates an end-to-end B2B private label wine export service alongside three proprietary brands (Karl's Scepter, Barnhouse, Glory Night) for global retailer, importer, and distributor clients.

Ownership category

akta.pro rank

Product category

Wine Production & Export

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRADAIAJ

Bulk / Private Label Alcohol Production & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAGAKAI

Organic Vineyard & Wine Grape Farming

Agriculture & Food Production/Crop Farming/Organic Crop Farming

SECONDARYAFAIAGAH

Craft & Specialty Beverage Wholesale (Local/Artisanal)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

Keywords

• Private label wine
• Wine export
• Vineyard operations
• Wine manufacturing
• Branded wine portfolio

Headquarters

HQ city

Parkside

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Wine Export: Comprehensive private label wine supply service where clients select wines, design labels, and choose packaging while Pacific Vintners handles production and international shipping. Services include wine quality control, final blending, dry goods production, and customs clearance documentation.
2. Own Brand Wine Sales: Production and distribution of proprietary wine brands including Karl's Scepter, Barnhouse, and Glory Night targeting specific consumer occasions and market niches.
3. Grape Supply: Contract grape supply from owned 250 hectares of vineyards across South Australia plus contracted grapes from three additional regions, serving both own production and client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pacific Vintners is a South Australian wine producer and exporter that operates 250 hectares of vineyards across South Australia. The company sells wines under three proprietary brands (Karl's Scepter, Barnhouse, and Glory Night) and provides a comprehensive B2B private label wine supply service in which clients select wine styles, design labels and packaging, and Pacific Vintners handles blending, bottling, and international shipping with customs documentation. In 2019 the company exported over 6 million bottles of bespoke private label wine.

Product overview

Pacific Vintners is a South Australian wine company operating as both a wine producer and exporter. The company owns 250 hectares of vineyards across South Australia and produces wines under three proprietary brands—Karl's Scepter, Barnhouse, and Glory Night (licensed with Inter Milan)—while also offering comprehensive private label services for clients seeking custom wine branding. The company is transitioning vineyards to organic practices and provides an end-to-end solution from grape growing through winemaking and international export.

Differentiator

Problem solved

Functional benefit

Brands

• Karl's Scepter: Wine brand under Pacific Vintners portfolio.
• Barnhouse
• Glory Night

Products and services

• Karl's Scepter A proprietary wine brand under Pacific Vintners offering wines positioned to satisfy key consumer needs and consumption occasions. Distributed through international channels to mid-market buyers.
• Barnhouse A proprietary wine brand tied to a historic old vine vineyard, offering wines from 8 grape varieties grown on sandy loam over clay soils. Marketed to consumers seeking heritage Australian wines.
• Glory Night A proprietary wine brand developed under a licensing partnership with Inter Milan (FC Internazionale Milano), celebrating the football club's victories and championship history. Targeted at football fans and wine enthusiasts.
• Private Label Wine Supply Service An all-inclusive B2B private label wine supply service where clients select wine styles, design labels and packaging, and Pacific Vintners handles production, quality control, blending, bottling, and international export with customs documentation. In 2019 the company exported over 6 million bottles of bespoke private label wine across multiple quality tiers from entry-level South Australia to single vineyard Barossa Valley.

Quantifiable outcome

• 6 million bottles of private label wine exported in 2019
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Inter Milan (FC Internazionale Milano)coreGTM or Marketing PartnerLicensing partnership for Glory Night wines - a co-branded wine line celebrating Inter Milan's victories and history. The partnership leverages the football club's brand (founded 1908, most successful Italian club of last 20 years) to appeal to sports fans and wine enthusiasts. Glory Night wines are designed to capture the emotions of football from first hope to victory.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Bortoli Wines: Australian family-owned multi-generational winery producing a wide portfolio of branded wines (e.g. Yarra Valley, Noble One) and exporting globally. Most directly comparable to Pacific Vintners in being a mid-sized Australian producer with own brands, owned vineyards, and international distribution.
• d'Arenberg: Family-owned McLaren Vale winery with strong branded portfolio and international export focus. Comparable as a mid-sized, multi-brand, family/privately-held Australian producer with export-led growth.
• Yalumba Wine: Family-owned Barossa Valley winery with substantial owned vineyard holdings, branded portfolio, and global export presence. Closely comparable on South Australian heritage, scale, and brand-plus-private-label mix.
• Seppeltsfield Wines: Heritage Barossa Valley winery with owned vineyards and premium branded portfolio, primarily serving export and premium on-trade channels. Comparable in regional focus, heritage positioning, and own-vineyard supply model.
• Australian Vintage Limited: ASX-listed mid-sized Australian wine group (McGuigan, Tempus Two, Nepenthe brands) with owned vineyards, bulk and branded production, and global export. Comparable in scale, multi-brand strategy, and export orientation.
• Brown Brothers: Australian family-owned multi-brand winery (Brown Brothers, Devil's Corner, Taylors) with owned vineyards and broad export reach. Comparable in family ownership, multi-brand strategy, and Australian export-led business model.

Broad incumbents

• Casella Wines: Large Australian producer best known for Yellow Tail, with significant owned grape supply and extensive global distribution. Comparable as a major Australian wine exporter but at substantially larger scale than Pacific Vintners.
• Pernod Ricard Winemakers: Global wine division of Pernod Ricard producing Australian brands (Jacob's Creek, Wyndham) plus international labels. Comparable on Australian wine production and global export distribution, but part of a much larger multi-category beverage portfolio.
• Accolade Wines: One of Australia's largest wine companies (Hardys, Banrock Station, St Hallett) with owned vineyards, branded portfolio, and global reach. Comparable in product mix and export focus but significantly larger scale and broader geographic footprint.
• Treasury Wine Estates: Australia's largest wine company (Penfolds, Wolf Blass, Lindeman's) with global brands, premium positioning, and broad distribution. Comparable in Australian origin and export reach but operates at a vastly larger scale across multiple price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacificvintners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Vintners