People For Animal Care Trust

What People For Animal Care Trust does

People For Animal Care Trust (PACT) is a UK-registered non-profit animal welfare charity, founded in 1995 and headquartered at River Farm, Woodrising, Hingham, Norfolk. The organisation operates PACT Animal Sanctuary on an appointment-only basis, providing rescue, rehabilitation and rehoming services for domestic animals (cats, dogs and small animals including birds), a dedicated wildlife hospital for Norfolk's injured and orphaned wildlife with a 2.5-acre release area (including 1.5 acres of lakes for waterfowl), a foster-care programme, and a therapy centre offering animal-assisted activities for people with complex needs.

PACT's underlying operations are operational and community-based rather than technology-driven — there is no proprietary technology stack beyond standard payment and form integrations (PayPal, JustGiving, Microsoft Forms for foster applications, Facebook login, Amazon Wishlists). Customer engagement runs through a website (pactsanctuary.org), organic social channels (Facebook, Instagram), a quarterly newsletter for sponsors, and community events.

The revenue model combines multiple streams: one-off and recurring public donations via JustGiving and PayPal; a £15/year animal sponsorship programme (goats, horses, donkeys, rescued wildlife) with framed photos and a quarterly newsletter; minimum rehoming fees ranging from £15 (budgies) to £450 (puppies) designed to offset veterinary costs; a 13-shop charity retail network across Norfolk; and a small online shop selling care bundles, gift items and pre-loved mystery bags. Customer segments split between animal adopters/rescue seekers (primary) and individual supporters/donors (secondary), all within the East Anglia region.

Name

People For Animal Care Trust

Legal name

People For Animal Care Trust

Website

https://pactsanctuary.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

People For Animal Care Trust is a UK non-profit animal welfare charity operating an animal sanctuary with a specialist wildlife hospital, foster and rehoming services, and a 13-shop charity retail network across Norfolk, serving East Anglia communities.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Zoos and Botanical Gardens (71213)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Animal rehoming services
• Wildlife rehabilitation
• Charity retail
• Animal sponsorship programs

Headquarters

HQ city

Norwich, Norfolk

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: PACT relies on public donations and sponsorship of individual animals. Animal sponsorship at £15/year includes a framed photo, animal story, and quarterly newsletter. One-off and regular donations accepted via the website.
2. Charity Shop Retail: PACT operates 13 charity shops across Norfolk (Cromer, Dereham, Diss, Hethersett, Holt, Kings Lynn, Norwich x5, North Walsham, Swaffham, Watton). Shops sell donated goods including clothing and bric-a-brac, with all proceeds supporting the sanctuary.
3. Online Shop: Online shop selling pre-loved goods, care bundles, and gift items (e.g., Little Spikes Care Bundle £30, Whisker Wellness Check £15, Zoomies Adventure Pass £20, Mystery Bags £10).
4. Rehoming Fees: Minimum donation fees charged on animal rehoming to help cover veterinary costs. Cat rehoming fees range from £60 (senior cats) to £130 (kittens). Dog rehoming fees range from £350 (adult) to £450 (puppies). Small animal rehoming fees also apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PACT Animal Sanctuary is a non-profit animal welfare charity that rescues, rehabilitates, and rehomes domestic animals including cats, dogs, and small animals, and runs a dedicated wildlife hospital for injured and orphaned Norfolk wildlife. Funding is generated through public donations, animal sponsorships, rehoming fees, a network of 13 charity shops across Norfolk, and an online shop selling animal care gifts and pre-loved merchandise. The sanctuary also operates a foster care programme and a therapy centre supporting animal-assisted activities.

Product overview

PACT Animal Sanctuary operates as an animal welfare charity offering a unified portfolio of interconnected services. The core offering consists of animal rehoming (cats, dogs, and other animals), foster care programs, and a wildlife hospital for injured British wildlife. The sanctuary is supported by an online shop selling animal care gift items (wellness checks, adventure passes, care bundles) and pre-loved mystery bags, alongside a network of 13 charity shops across Norfolk. Animal sponsorship programs allow supporters to fund specific animals (goats, horses, wildlife, donkeys) for £15/year. One-off and regular donations, plus Amazon Wishlist gifting, provide additional funding channels. The sanctuary also offers therapy centre facilities and animal-assisted activities for people with complex needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Rehoming Service Comprehensive animal rehoming service for domestic animals (cats, dogs, and small animals/birds). The sanctuary takes in animals, provides care, and matches them with suitable forever homes through an application and adoption process involving application forms and meet-and-greet visits.
• Foster Care Service Temporary foster care programme for dogs and cats awaiting permanent homes. Foster carers provide shelter, daily care, feeding, socialisation, and grooming under guidance of PACT's foster coordinator, with food, equipment, and veterinary treatment provided by PACT.
• Animal Sponsorship Annual sponsorship programme at £15/year where supporters receive a framed photo of a chosen animal and their story. Sponsorship supports the animal's time at the sanctuary. Available for goats, horses, wildlife, and donkeys, with quarterly newsletter included.
• Online Shop E-commerce platform selling merchandise including care bundles for animals (hedgehog care, straw bales, cat wellness checks, dog adventure passes) and pre-loved clothing in mystery bags.
• PACT Charity Shops Network of 13 charity shops across Norfolk locations including Cromer, Dereham, Diss, Hethersett, Holt, Kings Lynn, Norwich (5 shops), North Walsham, Swaffham, and Watton. Shops sell donated pre-loved items including clothing and bric-a-brac to raise funds for the sanctuary.
• Wildlife Hospital Specialist wildlife rescue and rehabilitation service for Norfolk's wildlife including orphaned fledglings, injured birds, mammals, and hand-reared animals. Features a dedicated 2.5-acre wildlife release area with lakes for waterfowl, with the aim to release animals back into the wild.
• Donations One-off and monthly donation options for supporting the sanctuary's work. Also includes Amazon Wishlist gifting for specific departmental needs (kennels, cattery, large animals, wildlife hospital, office).
• Therapy Centre and Animal-Assisted Activities Therapy room providing an enriching environment for people with complex needs to interact with small mammals. Includes cat cuddle room, rodent room, stables, kennels, and bird aviaries for volunteer and visitor engagement.
• Little Spikes Care Bundle Care pack for hedgehogs including specialist food, bedding and other supplies at £30.
• Snug as Bug Straw Bale Large fresh round bale of soft, clean straw to keep farm animals warm and cosy at £25.
• Whisker Wellness Check Gift providing cats with a complete health assessment at £15.
• Zoomies Adventure Pass Gift providing shelter dogs with walks, exercise, and outdoor playtime to stay active and happy while waiting for forever homes. Physical card sent by post at £20.
• Ladies Mystery Bags Pre-loved sustainable fashion items handpicked by PACT. Available in sizes 10-20 at £10 per bag.
• Men's Mystery Bags Pre-loved sustainable fashion items handpicked by PACT. Available in sizes S, M, L, XL at £10 per bag.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Cross: UK pet charity operating rehoming, veterinary, and bereavement services with charity shops nationwide. Comparable to PACT in combining pet welfare services with retail fundraising.
• RSPCA (Royal Society for the Prevention of Cruelty to Animals): The UK's largest animal welfare charity operating animal centres, hospitals, and rehoming across the country. PACT operates a smaller, regionally focused version of RSPCA's combined rescue, wildlife, and rehoming model.
• The Wildlife Trusts: A federation of 46 wildlife trusts managing nature reserves and conservation across the UK. PACT's wildlife hospital with release area and lakes overlaps with the rehabilitation and habitat-management side of wildlife trust work.
• Dogs Trust: The UK's largest dog welfare charity running rehoming centres nationwide. PACT's dog rehoming service with associated foster network operates as a regional counterpart in Norfolk.
• Cats Protection: The UK's leading cat welfare charity with national rehoming, fostering, and veterinary programmes. PACT's cat rehoming service (with age-tiered fees and full neutering/vaccination) mirrors Cats Protection's model at a local scale.
• Battersea Dogs & Cats Home: London-based dog and cat rehoming charity with strong brand and large donor base. PACT runs a similar combined dog/cat rehoming service plus foster programme on a much smaller footprint.
• Wildfowl & Wetlands Trust (WWT): National charity operating wetland reserves with waterfowl rehabilitation and conservation. PACT's 1.5-acre waterfowl lakes and release area mirror a microcosm of WWT's waterbird conservation focus.

Direct peers

• Secret World Wildlife Rescue: Somerset-based wildlife rescue and rehabilitation charity operating a specialist wildlife hospital. Closest operational peer to PACT's wildlife hospital service and release-area model.
• The Mayhew: London-based animal welfare charity combining rescue, rehoming, a veterinary clinic, and community programmes. Closest peer to PACT in scale and integrated service mix (sanctuary + welfare services + community outreach).

Regional players

• Folly Wildlife Rescue: East Sussex-based wildlife rescue and rehabilitation centre. Comparable regional peer to PACT's wildlife hospital offering with similar scale of operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pactanimalsanctuary
• Instagraminstagram.com/peopleforanimalcaretrust_pact
• LinkedInlinkedin.com/company/people-for-animal-care-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People For Animal Care Trust