PAC - Pan Asian Collective
PAC - Pan Asian Collective is a Dutch non-profit cultural association and registered broadcaster (Omroep PAC) that produces cross-media programming, community archiving, and events to increase the visibility and representation of people of Asian descent in the Netherlands, funded by membership fees, donations, and government grants.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PAC - Pan Asian Collective does
PAC - Pan Asian Collective (Vereniging Pan Asian Connections) is a Dutch non-profit cultural association founded in 2019 and headquartered in Amsterdam, operating as a registered broadcaster (Omroep PAC) and a Cultural ANBI (public benefit organization). Its mission is to increase the visibility and representation of people of Asian descent living in the Netherlands through cross-media and transmedia programming, community archiving, cultural events, and anti-racism advocacy. PAC runs a portfolio of programs including the multi-year Azië x Nederland heritage initiative, Build Your Archive community archiving projects, Culinary Roots and the Selametan culinary theater ritual, Dim Sum Sessies, Lotus Labs, the Pan Asian Stories Boekenclub, the Pan Asian Awards, Meme Battles educational installations, the 'Waar doe jij sambal bij?' campaign, and A Seat at the Table training. The organization targets three primary audiences: people of Asian descent in the Netherlands (its core community), Dutch governmental and institutional stakeholders (NCDR, municipalities, broadcasters, museums, universities), and broader Dutch society and allies. PAC's revenue is generated through a mix of recurring membership fees, one-time and recurring donations (via a Kudos system), government and foundation grants (NCDR, Gemeente Amsterdam, vfonds, Stimuleringsfonds voor de Journalistiek, ANBI donations), and event ticket sales priced at €15 (workshops) to €75 (Selametan dinners) via Eventix and CM Tickets. The organization is governed by a five-member unpaid board (Hui-Hui Pan as director-executive, Kevin Groen as chair, Laiying Wang as treasurer, Bei Wang as secretary, Giovanna Chen as community representative) supported by a five-member advisory council.
PAC - Pan Asian Collective firmographics
Firmographics- Name
- PAC - Pan Asian Collective
- Legal name
- Vereniging Pan Asian Connections
- Website
- https://pac.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PAC - Pan Asian Collective is a Dutch non-profit cultural association and registered broadcaster (Omroep PAC) that produces cross-media programming, community archiving, and events to increase the visibility and representation of people of Asian descent in the Netherlands, funded by membership fees, donations, and government grants.
- Ownership category
- akta.pro rank
PAC - Pan Asian Collective industry classification
Industry- Product category
- Cultural Media Organization
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)
- akta.pro secondary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where PAC - Pan Asian Collective is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
PAC - Pan Asian Collective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership fees: PAC operates as a vereniging (association). Members pay annual membership fees. Only members aged 16 and older who are Dutch residents count toward the organization's official member tally under the Dutch Media Act.
- Donations and fundraising: PAC raises funds by approaching foundations, private individuals, government institutions, and other organizations for contributions, subsidies, donations, and legacies. A Kudos donation system is available on the website for one-time and recurring donations.
- Event ticket sales: Revenue generated from organizing events, lectures, and workshops. Examples include the Selametan culinary theater ritual (tickets at €75) and chili oil workshops (tickets at €15).
- Grants and subsidies: PAC receives funding through government and cultural funds. The organization publishes annual reports and activity overviews, and receives support from cultural ANBI status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Selametan culinary theater ritual dinner |
| One time/ perpetual license | Pay-as-you-go | Chili oil workshop ('Waar doe jij sambal bij?') |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PAC - Pan Asian Collective product offering
Product offeringCore offering
PAC (Pan Asian Collective) is a Dutch non-profit cultural association (vereniging) and registered broadcaster (Omroep PAC) that produces cross-media and transmedia programming, community events, heritage archiving initiatives, and anti-racism advocacy campaigns to promote visibility and representation for Asian Dutch communities including Chinese, Indonesian (Indisch, Molukse, Peranakan), Vietnamese, Korean, Japanese, Indian and other Asian populations in the Netherlands. Offerings include the Azië x Nederland heritage program, Pan Asian Awards, Selametan culinary theater, Meme Battles installations, A Seat at the Table training, Dim Sum Sessies, Lotus Labs and a paid association membership.
Product overview
PAC (Pan Asian Collective) is a cultural media organization operating as a broadcaster (Omroep PAC) focused on Asian representation in Dutch media. The organization offers a portfolio of cultural programs including heritage initiatives (Azië x Nederland, Build Your Archive, Culinary Roots), community engagement programs (Dim Sum Sessies, Lotus Labs, Pan Asian Stories Boekenclub), educational programs (Meme Battles, Waar doe jij sambal bij?), training programs (A Seat at the Table), and events (Pan Asian Awards, Selametan culinary theater). These programs collectively serve the mission of increasing visibility and representation of Asian-Dutch perspectives through cross-media and transcultural programming.
Differentiator
Problem solved
Functional benefit
Products and services
- PAC Association Membership (vereniging lidmaatschap)
Quantifiable outcome
- 710 reports of anti-Asian racism documented in 2025, representing 15% of all discrimination reports by origin
- +3 more outcomes
Companies that use PAC - Pan Asian Collective
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
PAC - Pan Asian Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PAC - Pan Asian Collective partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Onni ConnectcoreOnni Connect is a women's organization in Rotterdam. PAC partners with Onni for the 'Build Your Archive: Vrouwen van Rotterdam' project, aimed at documenting and archiving stories of Asian women in Rotterdam. This community archiving initiative is part of the broader Azië x Nederland heritage program.
- Migratiemuseum FenixcorePAC collaborates with Migratiemuseum Fenix in Rotterdam on the 'Build Your Archive: Vrouwen van Rotterdam' project, bringing together community archiving and institutional heritage preservation for Asian Dutch stories.
- Stadsarchief RotterdamcorePAC partners with Stadsarchief Rotterdam for the 'Build Your Archive: Vrouwen van Rotterdam' project, integrating community stories into official city archives and institutional memory.
- Culinary RootscoreCulinary Roots is an intensive artistic research and development program for 15 young makers with family history in former Dutch East Indies. PAC collaborates with Culinary Roots within the Azië x Nederland framework, exploring how culinary heritage lives in families, kitchens, and bodies. The collaboration includes the 'Selametan' culinary theater ritual and the 'Culinary Roots' program.
- Asian RaisinscoreAsian Raisins is a coalition partner in the fight against anti-Asian racism. PAC and Asian Raisins co-authored the 'Anti-Aziatisch Racisme Manifest' and jointly handed over an agenda for policy strengthening to the NCDR. Asian Raisins representative Michelle participated in the NCDR Congress 2024 session organized by PAC.
- vfondsminorvfonds (Fonds voor Cultuurparticipatie) co-sponsored the 'Azië x Nederland – Nootmuskaatverhalen' project as part of the 'Houd je erfgoed levend' initiative.
- Felix MeritisminorFelix Meritis served as the venue and co-sponsor for the 'Azië x Nederland – Nootmuskaatverhalen' evening program, hosting expert panel discussions and performances.
- Stadsarchief AmsterdamcorePAC partners with Stadsarchief Amsterdam for the Azië x Nederland heritage program, collaborating on research, archival resources, and events related to Asian Dutch stories in Amsterdam.
- Gemeente AmsterdamcoreGemeente Amsterdam (through Stadsdeel Centrum and the Amsterdams 4 en 5 mei Comité) co-sponsored the Azië x Nederland and Azië x Amsterdam heritage programs, providing both funding and institutional support.
- Chinese Indonesian Heritage Center (CIHC)coreCIHC is a key collaborating partner in the Azië x Nederland heritage program, contributing research expertise and community connections related to Chinese Indonesian history in the Netherlands.
- VerzetsmuseumminorThe Verzetsmuseum (Resistance Museum) in Amsterdam co-hosted the launch of the Azië x Nederland program, providing the venue and institutional platform for discussing Asian Dutch WWII stories.
- Amsterdams 4 en 5 mei ComitéminorThe Amsterdams 4 en 5 mei Comité partnered on the Azië x Nederland heritage program, specifically focusing on Asian Dutch stories during World War II.
- The Black ArchivesminorPAC works with The Black Archives in Amsterdam on cross-community programming and shared advocacy for representation and anti-racism efforts.
- Amsterdam MuseumminorPAC collaborates with the Amsterdam Museum on shared initiatives around representation and cultural heritage, contributing Asian Dutch perspectives to broader museum programming.
- Universiteit van Amsterdam (UvA) Central Diversity OfficeminorPAC collaborated with the UvA's Central Diversity Office on the Meme Battles educational program during Week Tegen Racisme, bringing anti-Asian racism awareness to university students and staff.
- Nationaal Coördinator tegen Discriminatie en Racisme (NCDR)coreNCDR is the key government body coordinating anti-discrimination efforts in the Netherlands. PAC engages with NCDR through policy advocacy, joint sessions at the NCDR Congress, and the appointment of PAC founder Hui-Hui Pan to the NCDR's Maatschappelijke Inspiratieraad.
- Maaike HartjesminorMaaike Hartjes created the illustrations for the Meme Battles educational installation, providing visual content that explains microaggressions and anti-Asian racism in an accessible format.
- Urban Culture Week RotterdamminorPAC partners with Urban Culture Week in Rotterdam as part of its 2026 programming, bringing Asian Dutch cultural programming to the Rotterdam cultural scene.
- MidWest AmsterdamminorMidWest in Amsterdam served as the venue for the first 'Waar doe jij sambal bij?' chili oil workshop event, providing space for community programming.
- Hof van Cartesius UtrechtminorHof van Cartesius in Utrecht served as the venue for the second 'Waar doe jij sambal bij?' chili oil workshop with Pao, providing a creative co-working space for the community event.
- Universiteit UtrechtcorePAC collaborated with Universiteit Utrecht on a multi-year research project on the representation of Asian Dutch people in Dutch news media, conducted by dr. Dennis Nguyen and dr. Diantha van Vliet. Results were presented at the NCDR Congress.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PAC - Pan Asian Collective competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PAC - Pan Asian Collective social profiles
Digital presencePAC - Pan Asian Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
PAC - Pan Asian Collective leadership team
Management profileNumber of profiles
Profiles5 records
PAC - Pan Asian Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PAC - Pan Asian Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PAC - Pan Asian Collective
What does PAC - Pan Asian Collective do?
PAC (Pan Asian Collective) is a Dutch non-profit cultural association (vereniging) and registered broadcaster (Omroep PAC) that produces cross-media and transmedia programming, community events, heritage archiving initiatives, and anti-racism advocacy campaigns to promote visibility and representation for Asian Dutch communities including Chinese, Indonesian (Indisch, Molukse, Peranakan), Vietnamese, Korean, Japanese, Indian and other Asian populations in the Netherlands. Offerings include the Azië x Nederland heritage program, Pan Asian Awards, Selametan culinary theater, Meme Battles installations, A Seat at the Table training, Dim Sum Sessies, Lotus Labs and a paid association membership.
Is PAC - Pan Asian Collective a public or private company?
PAC - Pan Asian Collective is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PAC - Pan Asian Collective founded?
PAC - Pan Asian Collective was founded in -1. It employs 1 to 10 people.
Where is PAC - Pan Asian Collective based?
PAC - Pan Asian Collective is headquartered in Amsterdam, Netherlands, in the Europe region.
How does PAC - Pan Asian Collective make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are donations and fundraising, event ticket sales and grants and subsidies.
Does PAC - Pan Asian Collective have an API?
No public API is recorded for PAC - Pan Asian Collective.
What industry is PAC - Pan Asian Collective in?
PAC - Pan Asian Collective's product category is Cultural Media Organization. Its primary akta.pro industry code is MPABADAN, Public Media Partnerships & Content Co-productions (NGO/Cultural), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 8133 and its SIC code is 8600.