hotel padma semarang

What hotel padma semarang does

Padma Hotel Semarang is a privately held five-star luxury hotel located in the Semarang highlands of Central Java, Indonesia, operating 224 guestrooms across 19 room categories ranging from 40 sqm Deluxe rooms to a 200 sqm Presidential Suite, with distinctive offerings including Pool Access rooms (with direct entry into the 43m x 19.4m salt-chlorinated heated main pool) and dedicated family configurations. The property is part of the Padma Hotels group (formerly Sekar Alliance Hotel Management), a multi-property Indonesian hospitality brand whose portfolio includes resorts in Bali (Legian and Ubud), a hotel in Bandung, and Resinda Hotel Karawang.

The hotel operates an integrated full-service hospitality platform combining accommodation, six dining outlets (Zeru Sky Terrace rooftop, Semawis All-Day Dining, Kim Tia Chinese Restaurant, Tuntang Pool Cafe & Bar, Goolali Gelato Bar & Patisserie, and 24-hour in-room dining), resort-style facilities (waterpark with waterslides, kids pool, kids club for ages 4-12, fitness centre with sauna and steam room, beauty salon, and club lounge), organized activities (yoga, archery, kids' programs), and an event venue portfolio anchored by the Pandanaran Grand Ballroom — Central Java's largest, with 10m ceiling and 4,000-guest capacity. Ancillary services include extra beds, airport transfers, beauty salon services, and curated F&B programs such as Romantic Dinners, Afternoon Tea, and Social Event packages.

Revenue is generated through four primary streams: room reservations (the core revenue driver), food and beverage (both in-house and banqueting), events and weddings (corporate and social), and ancillary services. Pricing is denominated in Indonesian Rupiah, inclusive of taxes and service charge, with separate premium tiers for Club-level rooms and Suites. The go-to-market is direct-to-consumer, leveraging the hotel's official website and a reserve-online.net booking engine, supplemented by B2B travel agent partnerships for group bookings, OTA listings (notably Traveloka), and credit card promotional partnerships with BCA and BNI. The customer base is segmented across family travelers (primary), couples, corporate and event clients, and business travelers, with no single enterprise customer dominating the mix.

Name

hotel padma semarang

Legal name

Padma Hotel Semarang

Website

https://padmahotelsemarang.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Padma Hotel Semarang is a privately held five-star luxury hotel in Semarang, Central Java, operating 224 rooms, six dining outlets, Central Java's largest 4,000-guest ballroom, and a waterpark, serving family travelers, couples, corporate clients, and events through direct, OTA, and bank-partner channels as part of the Padma Hotels group.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodation
• Wedding event venues
• Fine dining restaurants
• Resort facilities hospitality
• Family travel lodging

Headquarters

HQ city

Semarang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Reservations: The hotel generates primary revenue from 224 guestrooms across 19 room categories including Deluxe, Premier, Suite, and Family rooms. Room rates are quoted in Indonesian Rupiah and are inclusive of taxes and service charge. The hotel offers various room types from 33sqm to 200sqm with different amenities and Club Benefits.
2. Food and Beverage: Revenue from multiple dining outlets including Semawis All-Day Dining (international and Indonesian cuisine), Kim Tia Chinese Restaurant (Hokkien cuisine), Tuntang Pool Cafe & Bar, Goolali Gelato Bar & Patisserie, and 24-hour In-Room Dining. The hotel also generates revenue from F&B programs including Romantic Dinner packages, Afternoon Tea experiences, and Social Event packages.
3. Events and Weddings: Revenue from hosting events in multiple venues including Pandanaran Grand Ballroom (4,000 guest capacity), Candi Junior Ballroom (400 guests), Gedong Songo Outdoor Deck (200-400 guests), and multiple meeting rooms. The hotel offers wedding packages and social event packages.
4. Ancillary Services: Additional revenue streams from extra beds (Adult: IDR 650,000-950,000; Child: IDR 500,000-650,000), airport transfers (IDR 200,000/way), Kids Foam Party activities (IDR 130,000++/child), and beauty salon services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Padma Hotel Semarang is a five-star luxury hotel offering 224 guestrooms across 19 categories (Deluxe to Presidential Suite), six dining outlets, a waterpark, pools, fitness center, kids club, beauty salon, and event venues including Central Java's largest 4,000-guest ballroom. The property combines contemporary luxury with multi-cultural Javanese heritage and serves leisure families, couples, business travelers, and corporate event clients.

Product overview

Padma Hotel Semarang operates as a single-property luxury hotel (5-star) with a unified hospitality offering rather than a multi-module software platform. The property provides an integrated guest experience combining 224 rooms across 19 room categories (from Deluxe to Presidential Suite), resort-style facilities (waterpark, pools, fitness, spa, kids club), six distinct dining outlets (ranging from all-day dining to specialty restaurants and poolside bars), organized activities (yoga, archery, kids programs), and comprehensive event venues (ballrooms and meeting rooms for up to 4,000 guests). Room categories span standard Deluxe, premium Grand Deluxe and Premier tiers, unique Pool Access rooms with direct pool entry, Residence rooms with kitchenettes for extended stays, and Family configurations including connecting rooms and kids bedrooms. Dining portfolio includes Semawis (international/Javanese), Kim Tia (Chinese), Zeru Sky Terrace (rooftop), Tuntang (poolside), and Goolali (gelato patisserie). Special offers and credit card promotions provide add-on value. The hotel is managed under Padma Hotels group, which also operates properties in Bali, Bandung, and Karawang.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites 224 guestrooms across 19 categories ranging from Deluxe Twin (40 sqm) to Presidential Suite (200 sqm), featuring Javanese cultural influences, pillow menu, Pool Access rooms with direct pool entry, Family Rooms, and Residence rooms with kitchenettes for extended stays.
• Dining Outlets Six distinct dining outlets: Zeru Sky Terrace (rooftop), Semawis All-Day Dining (Indonesian and international, 208 seats), Kim Tia Chinese Restaurant (Hokkien cuisine, 140 seats), Tuntang Pool Cafe & Bar, Goolali Gelato Bar & Patisserie, and 24-hour In-Room Dining.
• Wedding & Event Venues Eight event venues including Pandanaran Grand Ballroom (Central Java's largest, 10m ceiling, 4,000-guest capacity), Candi Junior Ballroom (400 guests), Gedong Songo Outdoor Deck (200 banquet/400 cocktail), and five meeting rooms (Mataram, Kranggan, Gambiran, Bodjong, Pandean) accommodating 24-100 guests.
• Resort Facilities Resort-style facilities including Waterpark with waterslides and playground, Main Pool (43m x 19.4m heated salt-chlorinated), Kids Pool (15cm-60cm depth), Kids Club (ages 4-12), 24-hour Fitness Centre with steam room and sauna, Beauty Salon, Club Lounge, Praying Room, and airport transportation.
• Wellness & Kids Activities Wellness activities (daily Yoga classes including Aerial Yoga; Archery at Waterpark) and Kids Activities (Food Decorating on Saturdays/Sundays, Painting/Tembikar Painting on Sundays, Kids Foam Party on Saturdays & Sundays).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bank Central Asia (BCA)minorGTM or Marketing PartnerBCA promotional partnership offering up to 15% off F&B at ZERU Sky Terrace when using myBCA QRIS or BCA Credit Card with minimum transaction of IDR 100,000++. Valid until 31 July 2026. Reservation and payment must be processed through BCA EDC.
• Bank Negara Indonesia (BNI)minorGTM or Marketing PartnerBNI credit card exclusive dining offer with savings up to IDR 100,000 when dining at Semawis All-Day Dining with minimum spend of IDR 500,000++. Valid until 31 August 2026. One transaction per card per day allowed.
• Padma Hotels GroupcoreStrategic or Co-development PartnerPadma Hotel Semarang is part of Padma Hotels portfolio which includes Padma Resort Legian (Bali), Padma Resort Ubud (Bali), Padma Hotel Bandung, and Resinda Hotel Karawang. The hotel benefits from shared brand philosophy, loyalty program (Padma Resident), and cross-promotional opportunities across properties.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-padma-semarang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hotel padma semarang