People's Action for Development

What People's Action for Development does

People's Action for Development (PAD) is a non-profit society registered under the Societies Registration Act XXI of 1860, founded in 2001 and headquartered at Ananda Tea Estate in Lakhimpur district, Assam, India. The organization employs 33 staff and serves Adivasi and tribal minority communities, particularly those living in tea garden areas and flood-prone villages across Lakhimpur, Majuli, and Dhemaji districts. Its work is organized around three priorities: education (with a focus on improving literacy, school enrollment, and 12-year education access for tribal children), climate change adaptation and resilience (disaster preparedness, river bank erosion mitigation, livelihood diversification), and social justice (land rights, tea plantation worker conditions, gender equity). All programs are delivered free of charge to beneficiaries and are not a revenue source for PAD.

PAD's core programmatic assets are (1) Mother Tongue Based Multilingual Education (MTB MLE) schools — currently three in development across Lakhimpur, teaching reading and writing in children's first language before transitioning to a second language — and (2) a Village Disaster Management Committee (VDMC) network that anchors community-based flood response across roughly 300 villages. Its two flagship externally-funded projects are the Education Champion Network initiative (in partnership with the Malala Fund) covering 10 tea estate villages, and the 'Strengthening Resilience' climate change adaptation project with Terre Des Hommes Germany and NEADS. Additional programs include beekeeping training, women's livelihood cohorts, water-champion advocacy with Oxfam India, youth workshops, and research publications on river bank erosion.

PAD is funded entirely through project-based grants and partnerships with international development organizations, including Terre Des Hommes Germany, the Malala Fund's Education Champion Network, Action Aid India, Oxfam India, Give India, NEADS, Aaranyak, and ASTEC. It has no fee-for-service revenue, no app or SaaS product, and no disclosed revenue figures. Distribution is direct-to-community via trained community mobilizers rather than through any commercial channel.

Name

People's Action for Development

Legal name

People's Action for Development

Website

https://padvision.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

People's Action for Development is a 33-employee non-profit founded in 2001 in Lakhimpur, Assam, serving Adivasi and tribal communities through MTB MLE education, climate adaptation, and social justice programs funded by international development grants.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Human Rights Organizations (813311), Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Minority, Indigenous & Disability Rights (BPADAGAH)

akta.pro secondary industries

Rural Livelihoods & Economic Empowerment (BPAGABAA), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Community development
• Tribal education
• Climate adaptation
• Disaster management
• Social justice advocacy

Headquarters

HQ city

Lakhimpur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project-based Grants and Funding: Funding received from international NGOs and development organizations for specific projects in education, climate change adaptation, and social justice. Partners include Terre Des Hommes Germany, Malala Fund's Education Champion Network, Action Aid India, Oxfam India, and Give India.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

People's Action for Development (PAD) is a non-profit society that delivers community development programs for Adivasi and tribal minorities in Assam, India. Its core offerings include the Education Champion Network (with Malala Fund) and Mother Tongue Based Multilingual Education (MTB MLE) schools to improve literacy in tea garden areas, a Climate Change Adaptation & Resilience project with Terre Des Hommes Germany that runs Village Disaster Management Committees in flood-affected districts, and broader social justice and land-rights advocacy for tribal communities. All programs are funded through grants from international development organizations and delivered free of charge to beneficiary communities.

Product overview

People's Action for Development (PAD) is a non-profit NGO that operates community development programs rather than a traditional technology product company. The organization runs two main program areas: (1) the Education Champion Network - a collaboration with Malala Fund's Education Champion Network focused on improving girl child education in tea garden areas through MTB MLE schools, teacher capacity building, and school governance; and (2) Climate Change Adaptation & Resilience - partnered with Terre Des Hommes Germany working in flood-affected areas through Village Disaster Management Committees, income diversification training, and advocacy. PAD also conducts research publications, training programs on land rights, and community mobilization activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Champion Network (Girl Child Education in Tea Gardens) A program partnered with the Malala Fund's Education Champion Network that improves girl child education in tea garden areas of Lakhimpur, Assam, through Mother Tongue Based Multilingual Education (MTB MLE) schools, teacher training, and community engagement activities. Targeted at tribal/Adivasi families living on tea estates.
• Climate Change Adaptation & Resilience Program A climate adaptation project partnered with Terre Des Hommes Germany and NEADS that builds resilience in flood-affected areas of Lakhimpur and Majuli districts in Assam. Delivered through Village Disaster Management Committees, income diversification training (beekeeping, livelihoods), and advocacy. Targeted at flood-vulnerable tribal and rural communities.
• MTB MLE Schools (Mother Tongue Based Multilingual Education) Schools implementing mother tongue based multilingual education where children's first language is used to teach basic reading, writing, and academic material before gradually introducing a second language. Currently 3 MTB MLE schools are in development across Lakhimpur District. Targeted at Adivasi children in tea garden and rural communities.
• Village Disaster Management Committees (VDMC) Community-based committees established at the village level to facilitate disaster preparedness, emergency response, and connection to existing disaster management networks in flood-prone areas of Lakhimpur and Majuli districts. Targeted at flood-affected community members.

Quantifiable outcome

• 54.6% female literacy rate in Assam (2011 Census baseline)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• AaranyakminorStrategic or Co-development Partner · 24 April 2024Aaranyak participated in a river bank erosion consultation organized by PAD, with Partha Jyoti Das from their water, climate and hazard division contributing expertise on collaborative approaches to erosion mitigation.
• Don Bosco Socio Technical Institute, TezpurminorStrategic or Co-development Partner · 16 March 2024Hosted the 'Empowering Youth for a Sustainable Future' workshop organized by PAD and NEADS, providing venue and resources for youth capacity building.
• Terre Des Hommes GermanycoreStrategic or Co-development PartnerPAD is partnered with Terre Des Hommes Germany for the 'Strengthening Resilience: Sustainable Adaptation to Climate Change in Flood-Affected Areas of Assam' project, working in flood-affected areas of Lakhimpur and Majuli Districts.
• North-East Affected Area Development Society (NEADS)coreStrategic or Co-development PartnerNEADS is a key partner in the climate change adaptation project, working alongside PAD and Terre Des Hommes Germany on disaster preparedness and community resilience in flood-affected areas.
• Education Champion Network (Malala Fund)coreStrategic or Co-development PartnerPAD partnered with the Education Champion Network, a Malala Fund initiative, to improve girls' education in 10 tea estate villages in Assam through quality education enhancement, MTB MLE schools, and school governance improvement.
• Action Aid IndiaminorGTM or Marketing PartnerPAD collaborated with Action Aid India for COVID-19 relief efforts, providing 27 oxygen concentrators to Lakhimpur district administration during the pandemic.
• Oxfam IndiaminorGTM or Marketing PartnerPAD is a partner of Oxfam India for water conservation and management programs, contributing to the recognition of women as 'water champions' by the UN.
• Give IndiaminorGTM or Marketing PartnerGive India provided support alongside Action Aid India for COVID-19 relief efforts, helping PAD secure resources for oxygen concentrator distribution.
• Assam Science Technology and Environment Council (ASTEC)minorStrategic or Co-development PartnerSatyapran Mahanta from ASTEC led the beekeeping training program, contributing technical expertise for sustainable livelihood development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PRADAN (Professional Assistance for Development Action): PRADAN is one of India's largest grassroots professional organizations promoting rural livelihoods and women's self-help groups across tribal geographies — comparable to PAD's livelihood, women's empowerment and SHG-based community mobilization approach, though operating at significantly larger scale.
• Save the Children India: Save the Children India is a major child rights organization working on education, child protection and adolescent empowerment — comparable to PAD's girl child education and tea-estate community work, and a PAD partner since 2015 on child literacy in tea gardens.
• Oxfam India: Oxfam India is a large development NGO working on inequality, gender justice, climate action and humanitarian response — broadly comparable to PAD's social justice, women's empowerment and water-conservation work, and a current PAD partner on water champion programs.
• ActionAid India: ActionAid India is a national federation working on women's rights, education, climate justice and tribal welfare — directly comparable to PAD's social justice, climate adaptation and education verticals, and a current PAD partner (COVID-19 oxygen concentrator relief).
• BAIF Development Research Foundation: BAIF is one of India's largest rural development NGOs working on sustainable livelihoods, livestock, and natural resource management across tribal and rural communities — broadly comparable to PAD's livelihood and beekeeping programs but at much larger geographic scale.

Regional players

• Aaranyak: Aaranyak is a leading environmental and conservation organization headquartered in Assam working on habitat protection, climate adaptation, and riverine issues — directly comparable to PAD's climate change adaptation pillar and a current partner on riverbank erosion consultations in Lakhimpur.

Direct peers

• Seva Mandir: Seva Mandir is a grassroots NGO working with tribal communities in southern Rajasthan on education, health, livelihoods and natural resource management — highly comparable to PAD's integrated tribal community development model and community-led program delivery.
• ANMA Integrated Development Association (AIDAS): AIDAS is a NE India-based integrated development NGO that previously employed PAD's Executive Director Felicita Marak. It is comparable to PAD in scope (tribal community development, social work) and operational geography (NE India).
• North-East Affected Area Development Society (NEADS): NEADS is a grassroots NGO operating across NE India on disaster preparedness, community resilience, and youth empowerment — directly comparable to PAD's climate adaptation and community mobilization work, and a current implementation partner on PAD's Terre Des Hommes-funded project.

Emerging players

• Kalpavriksh: Kalpavriksh is an environmental and development NGO working on environmental education, sustainable livelihoods, and indigenous community rights — comparable to PAD's climate adaptation, environmental awareness, and indigenous-rights advocacy work, particularly through its Pune-based network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/padvision
• YouTubeyoutube.com/@PeoplesActionforDevelopment
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/people-s-action-for-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about People's Action for Development