Pagasa
Grupo Pagasa is a privately held, family-owned Mexican food manufacturer of wheat-derived pasta and cookie products, headquartered in Tijuana, serving consumer and retail markets in Northwest Mexico and the United States through four generations of operation.
- Company typePrivate
- Founded-
- HeadquartersTijuana, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pagasa does
Pagasa (legal entity Grupo Pagasa) is a privately held Mexican food manufacturer specializing in wheat-derived products, primarily pasta and cookies (galletas). The company is headquartered in Tijuana, Baja California, at Calle Jose Gallego Lujo 13205, and operates with a workforce of 167 employees. Pagasa self-positions as the leader in production and commercialization of wheat-derived products in Northwest Mexico, a status it attributes to four generations of continuous family operation.
The product portfolio centers on two categories — pastas (including signature offerings such as Pasta Villa, Fideo Alimonado, and Pasta Al Ajillo) and galletas (cookies/biscuits). Distribution occurs through retail/wholesale channels across Mexico and the United States, supplemented by a direct-to-consumer e-commerce storefront on the company website. The website also operates a recipe content platform with user-submitted recipes, functioning as a content marketing and brand engagement channel. Pagasa maintains multiple international certifications: FSSC 22000 (food safety management), Kosher, FDA registration (enabling US market access), and C-TPAT (supply chain security).
Pagasa's revenue model is the manufacture and sale of wheat-derived consumer food products, with no public pricing disclosed. The company is a family-owned business with no identified institutional investors, no funding rounds, and no documented M&A activity. Customer segments are primarily families in Northwest Mexico (primary) and US consumers (secondary), served through retail distribution. The company is actively operating with no pending restructuring, leadership changes, or public market activity disclosed.
Pagasa firmographics
Firmographics- Name
- Pagasa
- Legal name
- Grupo Pagasa
- Website
- https://pagasa.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grupo Pagasa is a privately held, family-owned Mexican food manufacturer of wheat-derived pasta and cookie products, headquartered in Tijuana, serving consumer and retail markets in Northwest Mexico and the United States through four generations of operation.
- Ownership category
- akta.pro rank
Pagasa industry classification
Industry- Product category
- Pasta and Cookie Manufacturing
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050)
- akta.pro primary industry
- Couscous, Bulgur & Other Processed Grain Foods Manufacturing (AFAKABAJ)
- akta.pro secondary industry
- Cookies, Biscuits & Crackers (CRADABAD)
Keywords
Where Pagasa is headquartered
LocationHeadquarters
- HQ city
- Tijuana
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Pagasa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food Products Sales: Pagasa generates revenue through the manufacture and sale of wheat-derived food products, specifically pasta and cookies. The company sells directly to consumers through their website and serves retail markets across Mexico and the United States.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Pagasa product offering
Product offeringCore offering
Pagasa (Grupo Pagasa) manufactures and sells wheat-derived food products, primarily pasta and cookies/biscuits (galletas), for retail consumption. The company operates its own production of pasta varieties (such as Pasta Villa, Fideo Alimonado, and Pasta Al Ajillo) and a cookie line, distributing the finished products through retail and wholesale channels in Northwest Mexico and the United States. The website supports consumer engagement via recipes and a user-submitted recipe platform tied to its product portfolio.
Product overview
Pagasa (Grupo Pagasa) operates as a food production company specializing in wheat-derived products, serving the Northwest Mexico and United States markets. The product portfolio centers on two main categories: Pastas (pasta products including Pasta Villa, Fideo Alimonado, and Pasta Al Ajillo) and Galletas (cookies/biscuits). The company also features a recipe sharing platform where customers can browse recipes using their products and submit their own recipes. With four generations of history, Pagasa positions itself as a leader in production and commercialization in its regional market.
Differentiator
Problem solved
Functional benefit
Brands
- Pasta Villa: A pasta product brand under Grupo Pagasa, featured in the recipes section of the website.
Products and services
- Pasta Villa
Companies that use Pagasa
Customer profileSegments2 records
Ideal customer profiles2 records
Pagasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pagasa partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Pagasa competitors and assessment
Company assessmentDirect peers
- Italpasta: Italpasta is a North American pasta brand with strong presence in the Mexican market through retail distribution, competing head-to-head with Pagasa in packaged pasta categories.
- La Moderna: La Moderna is one of the largest pasta manufacturers in Mexico, directly competing with Pagasa in the same wheat-derived pasta category and serving overlapping retail and foodservice channels across Mexico.
- Marinela: Marinela, owned by Grupo Bimbo, is a major Mexican producer of packaged baked goods and cookies/biscuits, directly competing with Pagasa's galletas product line in Mexican retail.
Broad incumbents
- Gamesa: Gamesa, owned by PepsiCo (Sabritas), is one of Mexico's leading cookie and biscuit brands, competing directly with Pagasa's cookie portfolio and offering comparable scale, distribution, and marketing reach.
- Grupo Lala: Grupo Lala is a large Mexican food conglomerate with diversified packaged food operations including wheat-based products, making it an adjacent incumbent competing for similar retail shelf space and household consumption occasions.
- Grupo Bimbo: Grupo Bimbo is the world's largest bakery company with broad operations across baked goods, snacks, and biscuits in Mexico and globally, making it a scaled incumbent whose cookie and snack portfolio overlaps with Pagasa's galletas line.
- Nestlé México: Nestlé México operates across a wide range of packaged food and beverage categories including pasta, baking products, and biscuits, serving as a broad incumbent competitor with extensive distribution and brand power.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Pagasa social profiles
Digital presencePagasa compliance and trust
Trust signalCompliance4 records
Pagasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pagasa leadership team
Management profileNumber of profiles
Pagasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pagasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pagasa
What does Pagasa do?
Pagasa (Grupo Pagasa) manufactures and sells wheat-derived food products, primarily pasta and cookies/biscuits (galletas), for retail consumption. The company operates its own production of pasta varieties (such as Pasta Villa, Fideo Alimonado, and Pasta Al Ajillo) and a cookie line, distributing the finished products through retail and wholesale channels in Northwest Mexico and the United States. The website supports consumer engagement via recipes and a user-submitted recipe platform tied to its product portfolio.
Is Pagasa a public or private company?
Pagasa is a private company. It is classified as family owned and is currently operating.
When was Pagasa founded?
Pagasa was founded in -1. It employs 101 to 250 people.
Where is Pagasa based?
Pagasa is headquartered in Tijuana, Mexico, in the Latin America region.
How does Pagasa make money?
One revenue line is on record: food Products Sales.
Who are Pagasa's main competitors?
Direct peers on record are Italpasta, La Moderna and Marinela. Broad incumbents are Gamesa, Grupo Lala, Grupo Bimbo and Nestlé México.
Does Pagasa have an API?
No public API is recorded for Pagasa.
What industry is Pagasa in?
Pagasa's product category is Pasta and Cookie Manufacturing. Its primary akta.pro industry code is AFAKABAJ, Couscous, Bulgur & Other Processed Grain Foods Manufacturing, with a secondary code of CRADABAD, Cookies, Biscuits & Crackers. Its NAICS code is 31182 and its SIC code is 2000.